The Young Lotus Workshop is a 2-and-a-half-day workshop created since 2004 by ADFEST to:
• Recognize and encourage the rising stars in the region
• Allow participants to further develop their skills and learn from the gurus of the industry
• Sharpen talents while competing under a relaxed atmosphere
• Offer creative young bloods the opportunity to earn a winning place on the ADFEST stage
Each year, an agency network hosts the Workshop, which is facilitated by “trainers” from the host network, known as the Young Lotus Workshop Committee. Participants will be coached, lectured, and given a brief to be completed within 24 hours. The works which will be judged by the Young Lotus Workshop Committee and the winners will be announced on stage at ADFEST.
The Young Lotus Workshop 2019 is hosted by MullenLowe Group, with Vincent Digonnet, Asia Pacific Chief Executive Officer, as Chairman of the Workshop. Leigh Reyes, President and Chief Creative Officer of MullenLowe Philippines, will also lead a team the top-notched mentors for the Workshop.
• To train & sharpen young creative minds to develop effective concepts
• To support & stimulate new creative young bloods in the region
• To help the region’s advertising and communication industry compete in the global market
• To provide exposure for the talented young creatives
• To encourage young creatives to strengthen team relations
• Chance to work with and learn from the best creative practitioners in the industry
• Absorb essential creative know-how from world-class advertising gurus effectively
• Learn of techniques and tips directly from creatives
• Opportunity to network and meet other rising stars in the region
• Build strong team skills
• Each local association/representative sends in a team of 2 young creatives to represent that market
• Participants must be aged 30 or under with at least 1 year experience in the advertising industry
Note : previous Young Lotus participants cannot participate again
Historically, the following agency networks have hosted the Creative Workshop with the sole project chairperson as follow:
2004     : Craig Davis
Regional Executive Creative Director, Saatchi & Saatchi Asia/Africa
2005     : Linda Locke
Regional Executive Creative Director, Leo Burnette Asia Pacific
2006     : Tay Guan Hin
Regional Executive Creative Director Southeast Asia, JWT Singapore
2007     : Chris Thomas
Chairman& Chief Executive Officer, BBDO Asia Pacific
2008     : Neil Dawson
Global Creative Director‐ Phillip, DDB London
2009     : Akira Kagami
Executive Officer & Global Executive Creative Officer, Dentsu Inc. Japan
2011     : John Merrifield
Creative at large, TBWA\ Asia Pacific, Singapore
2012     : Tay Guan Hin
Regional ECD, JWT Southeast Asia, JWT Asia Pacific
2013     : Spencer Wong
Group Managing Director Hong Kong & Chief Creative Officer Greater China,
McCann Worldgroup
2014     : Chris Thomas
Chairman and CEO of BBDO Asia, Middle East and Africa,
Chairman of Proximity Worldwide, BBDO and Proximity Singapore
2015     : Dick van Motman
Chairman and CEO, Dentsu Aegis Network Southeast Asia
Ted Lim
Regional Chief Creative Officer, Dentsu Aegis Network Asia Pacific
2016     : Kentaro Kimura
Executive Creative Director & Co-CEO, Hakuhodo Kettle, Tokyo
2017     : Wain Choi
Senior Vice President & Chief Creative Officer, Cheil Worldwide, Seoul
2018     : Rob Sherlock
Chairman, ADK Global, Singapore
2019     : Vincent Digonnet
Asia Pacific Chief Executive Officer, MullenLowe Group
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