PROGRAM BY DAY
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[title] => Say H.I. to Gaming X Marketing: Connecting with Asia's Gaming Communities
[synopsis] => <div>The worlds of gaming and marketing/ advertising have become increasingly intertwined in recent years, with innovative creative gaming work winning in major global industry award shows, and brands starting to harness the power of gaming communities, especially in Asia - one of its biggest and most engaged audiences.</div><div><br></div><div>Gaming X Marketing is the fresh new blanket term that tackles the ever-increasing relevance and rich creative branding opportunities in gaming; it is the brave new space that encompasses the overall eXperience: stemming from strategic framework and creative thinking vis-a-vis the end to end customer/ gamer and brand journey.</div><div><br></div><div>The session will delve into powerful Gaming X Marketing works, not only in Asia, but in the world, and how brands can tap into this growing space, with fresh new insights on connecting with the ever-increasingly complex gaming communities, turning them into passionate brand-advocates.</div><div><br></div><div>Speaking in this session will be Rey Tiempo: veteran creative head at the industry’s biggest networks – but also, quite possibly the industry’s biggest gamer: hardcore gamer since childhood, gaming columnist for major industry publications, as well as multiple global industry awards winner for a branded gaming work.</div><div><br></div><div><div><b>Hashtag:</b></div><div>#gaming #gameon #gamingxmarketing #creativityingaming #gamingcommunities #adobomagazine</div></div>
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[title] => Beyond Tech: Timeless Catalysts for Creative Success
[synopsis] => <div>Technology is constantly changing how we communicate, connect and create. If you've been around for long enough, you've seen the rise and fall of many threats to the creative industry — and to human relationships. How can we win in yet another Tech Revolution? Join Nicole Ingra as she explores timeless catalysts you can use to drive innovation and make a positive impact in our ever-changing world.</div><div><br></div><div><b>Hashtag:</b></div><div>#beyondtech #timelesscatalysts #creativecatalysts</div>
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[title] => Alchemy in 3D: Crafting the Future of Digital Narratives
[synopsis] => <div>In an era where digital and physical realms intertwine, storytelling is undergoing a transformative shift. This session delves into key trends: the democratization of technology, the rise of personalized content, and the blurring of lines between reality and digital artistry. These trends are reshaping not just content creation and consumption but also our perception of the world.</div><div><br></div><div>Central to this evolution is 3D video production, a field historically challenged by the need for technical skills and high-end equipment. This barrier is acute for brands needing to produce high-quality content for their dynamic social media feeds.</div><div><br></div><div>RVDO emerges as a revolutionary solution, simplifying complex 3D content creation. By enabling high-quality 3D video production directly from smartphones, RVDO democratizes this advanced technology, making it accessible to a broader range of creators. This tool is invaluable for brands aiming to maintain an engaging online presence.</div><div><br></div><div>The session will explore how RVDO and similar innovations are reshaping the digital content landscape, hinting at a future where technology integrates with emerging marketplaces and Web 3.0 technologies. These advancements promise a future where creativity is limitless, seamlessly bridging the barriers between creators, technology, and digital storytelling.</div><div><br></div><div><b>Hashtag:</b></div><div>#3DStorytelling, #NextGenStorytelling, #ContentCreationRevolution, #SmartphoneStorytellers, #FutureOfContent</div>
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[title] => Sonic Exploder: Building An Audio Icon
[synopsis] => <p>The world’s largest brands are harnessing the power of sonic branding. </p><p><br></p><p>In this session we explore and explode two of the regions’ most iconic examples; TikTok and Lazada. Two very different brands with two very different backstories.</p><p><br></p><p>The case studies help the audience to understand the sonic branding creative process. And in the second half of the session we invite them to do what they do best – create, participating in making a new sonic identity for a much loved product, live on stage. What could possibly go wrong.</p><p><br></p><p><b>Hashtag:</b></p><p>Sonic Branding, Craft, Branding, Innovation, Creative, Brand Building, Design.</p>
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[title] => AI: Ad Industry Friend or Foe?
[synopsis] => Leaders working across different facets of the advertising creative industries discuss how they’ve toed the line between friend and foe when it comes to AI technology. While many companies and individuals are embracing this emerging technology as a way to future-proof themselves in a fast-changing tech environment, others still remain skeptical of the artistic integrity and murky legalities associated with AI.<br><br>Whether looking to leverage generative AI tools to enable hyper personalization for marketing campaigns or AI automation tools to help streamline the production process spanning music, VFX and more, seasoned industry pros (and maybe a robot!) will share insights as to how AI may impact the future of creativity for advertising--for better and worse.<br><br><b>Hashtag:</b><br>AI, Creativity, Production<br>
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[title] => The Art of Authentic Connections: Digital Persona Revolution 2.0
[synopsis] => <div>Storytelling transcends boundaries. From the tales woven in ancient narratives to the dynamic personas of our digital age, characters have shaped our emotions, connected us across generations, and mirrored the depths of our humanity.</div><div><br></div><div>Trans-media narratives invite active participation, blurring the realms of fiction and reality. Gamification fosters a sense of shared ownership, uniting enthusiasts across diverse platforms.</div><div><br></div><div>And the future? It’s transformative. Generative AI simplifies creation, breathing life into characters and unlocking untapped creative potential. Advancements in digital humans redefine the possibilities, offering flexibility beyond conventional limitations.</div><div><br></div><div>This evolution isn’t just artistic; it’s an investment in the future. The potential for characters to forge connections and inspire action among audiences is unprecedented. They stand as conduits for engagement, beckoning brands to invest in these narratives that resonate deeply within our digital society.</div><div><br></div><div>In conclusion, the rise of digital persona heralds an era of profound opportunities. From ancient origins to the brink of technological marvels, characters remain the beating heart of narratives. Investing in them isn’t just a creative choice; it’s an investment in forging genuine connections and inspiring action among audiences yet to come.</div><div><br></div><div><div><b>Hashtag:</b></div><div>#storytelling #digitalpersona #transmedia</div></div>
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[title] => Clash of the Titans: AI vs Creative
[synopsis] => <p>In the left corner, the challenger, latent diffusion, the latest generative ai model, improves the productivity of 61% of employees. By the end of 2024 it will give rise to 8.4 billion AI voice assistant units, exceeding the total global human population. In the right corner, the defender, the human brain, with 86 billion neurons, 100 trillion synapsis, perfected by evolution over 6 million years. The brain has taken humans from simple apes to a highly advanced species, now walking on the moon. In this session we take a deep dive into AI as well as the human brain and see who takes home the heavy weight title in creativity</p><p><br></p><p>Hashtag:</p><p>#production #craft #advertsing #AI</p>
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[title] => TableTop vs AI Workshop curated by EyeCandy
[synopsis] => <p class="MsoNormal" style=""><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">ABOUT THE WORKSHOP</span></b><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">
<o:p></o:p>
</span></b></p>
<p class="MsoNormal" style=""><b><span class="fontdemi">Overview:</span></b><b><span style="font-family: Arial; ">
<o:p></o:p>
</span></b></p>
<p class="MsoNormal" style=""><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">The future of advertising films that include demo and live-action segments lies in the seamless integration of both
into the same storytelling. Let's explore how artificial intelligence can aid this process from the storyboard
phase to post-production. Which tools to use and how.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style=""><b><span style="font-family: Arial; "> </span></b></p>
<p class="MsoNormal" style=""><b><span class="fontdemi">Objectives:</span></b><b><span style="font-family: Arial; ">
<o:p></o:p>
</span></b></p>
<p class="MsoNormal" style=""><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">it is a workshop for creatives who deal with tabletop (food, beauty, still life). they will learn how to leverage AI
to evolve and better integrate demo parts into films.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style=""><b><span style="font-family: Arial; "> </span></b></p>
<p class="MsoNormal" style=""><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">ABOUT EYECANDY</span></b><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">
<o:p></o:p>
</span></b></p>
<p class="MsoNormal" style=""><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">EyeCandy is a Tabletop Director/DP and he is the alterego of award-winning Film Director Greg Ferro.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style="margin-top:12.0000pt;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">Having gained years of experience in live action, EyeCandy was born from the passion for tabletop films, super slow
motion and macro images. As a fanatic of film techniques, he experiments in his films every type of
composition playing mainly with liquids and powders. He creates dynamic and spectacular demos, telling stories
with the sole use of images. “The storytelling is the past, the present and the future of our job, not just in
live action, but also in tabletop. If we don’t tell a story every time why do we do this job?”</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style="margin-top:12.0000pt;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">Whether it’s food, beauty or technology, the approach is always the same: the minimum attention to detail to make
each shot a possible “signature shot”. In a few years of activity in the tabletop world, it already boasts
international clients such as P&G, Unilever, Nestlè, Eucerin, Diesel, Pepsico, Ferrero…and more.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style="margin-top:12.0000pt;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">EyeCandy is based both in Milan and Bangkok.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style=""><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"> </span></p>
<p class="MsoNormal" style=""><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">ABOUT</span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
font-size:11.0000pt;"> </span><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">GREG FERRO</span></b><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">
<o:p></o:p>
</span></b></p>
<p class="MsoNormal" style=""><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">Greg Ferro is an award-winning international director based between Bangkok and Milan. Among his various pursuits, he
specializes in tabletop filming. He is the founder of EyeCandy, a creative and tabletop directing factory that
provides support for major creative agencies. The innovation lies in being involved in the creative process from
the early stages, not just during the pitch phase. He has collaborated with some of the biggest international
brands, particularly in Asia. Explore his portfolio at </span><a href="http://www.gregferro.net/"><u><span class="15" style="font-family: Arial; color: rgb(5, 99, 193); ">www.gregferro.net</span></u></a><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style=""><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"> </span></p>
<p class="MsoNormal" style=""><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">SCHEDULE</span></b></p>
<table class="table" border="0">
<tbody>
<tr>
<td style="border:none">Date:</td>
<td style="border:none">Thursday 21 March 2024<br></td>
</tr>
<tr>
<td style="border:none">Time: <br></td>
<td style="border:none">14.30-17.30<br></td>
</tr>
<tr>
<td style="border:none">Venue:<br></td>
<td style="border:none">Room Pattaya 3, Mezzanine Floor, PEACH<br></td>
</tr>
<tr>
<td style="border:none">Remark:<br></td>
<td style="border:none">Pre-Registration is required<br></td>
</tr>
</tbody>
</table>
<p class="MsoNormal" style="text-indent:18.0000pt;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"><br></span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style="text-indent:18.0000pt;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"> </span></p>
<p class="MsoNormal" style=""><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">ELIGIBILITY & REGISTRATION</span></b><b><span style="font-family: " arial="" black";="" color:="" rgb(7,="" 104,="" 225);="" font-size:="" ;"="">
<o:p></o:p>
</span></b></p>
<p class="17" style="margin-bottom:6.0000pt;margin-left:7.1000pt;
mso-para-margin-bottom:0.5000gd;text-indent:-18.0000pt;mso-pagination:widow-orphan;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;"> · </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Interested applicant must be a registered delegate of ADFEST 2024</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom:6.0000pt;margin-left:7.1000pt;
mso-para-margin-bottom:0.5000gd;text-indent:-18.0000pt;mso-pagination:widow-orphan;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;"> · </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">To register, click </span><b><span style="font-family: Arial; color: rgb(0, 176, 240); "><a href="/index.php/Home/Program/register.html?id=12&column_pid=58&column_id=126">here</a></span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom:6.0000pt;margin-left:7.1000pt;
mso-para-margin-bottom:0.5000gd;text-indent:-18.0000pt;mso-pagination:widow-orphan;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;"> · </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Registration is not confirmed until you receive a confirmation notification from ADFEST</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom:6.0000pt;margin-left:7.1000pt;
mso-para-margin-bottom:0.5000gd;text-indent:-18.0000pt;mso-pagination:widow-orphan;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;"> · </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Reservation is strictly </span><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); ">first-come-first-served</span></u></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"> & seats are limited to </span><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); ">30 </span></u></b><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); ">delegates only</span></u></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">
<o:p></o:p>
</span></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;
text-autospace:none;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Yu Mincho';
color:rgb(0,0,0);">For more information, contact </span><a href="mailto:Meen@ADFEST.com"><b><u><span class="15" style="font-family: Arial; color: rgb(5, 99, 193); ">Meen@ADFEST.com</span></u></b></a><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Yu Mincho';
color:rgb(67,190,218);"> </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Yu Mincho';
color:rgb(0,0,0);">
<o:p></o:p>
</span></p>
[register] => Thursday 21st March 2024 , 14.30-17.30 at Room Pattaya 3, Mezzanine Floor, PEACH
[eligibilty] => <ul style="margin-left: 33px"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Reservation is strictly first-come-first-served</li></ul>
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[group_img] => Public/Uploads/speakers/2024-03-13/65f111f4eb5b1.jpg
[title] => INNOVA Lotus & Lotus Roots Screening
[synopsis] => <div>Enjoy a screening of ADFEST 2024 INNOVA Lotus and Lotus Roots entries on <b>Thursday 21 March from 14.30 at the Breakout Stage. </b></div><div><br></div><div><b>Hashtag:</b></div><div>#INNOVA, #LotusRoots, #LotusAwards</div>
[register] =>
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[create_date] => 2024-03-12
[modify_date] => 2024-03-13
[archive_img] =>
[event_date] => 1
[start_time] => 14.30
[end_time] => 17.30
[clickable] => YES
[timeline] => 1711006200
[sort] => 40
[type] => 0
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[promo] =>
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[register_name] =>
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[9] => Array
(
[id] => 4
[group_img] => Public/Uploads/speakers/2024-01-31/65b9b1b33aeaa.jpg
[title] => Creative Shift
[synopsis] => <div>With the arrival and accelerating advancements of Generative AI, we find ourselves in the midst of a profound structural change. </div><div><br></div><div>Businesses in all industries are increasingly adopting AI, which have had significant impacts on content creation and the environment surrounding brands. In this session, we will analyze the implications of AI, the changing roles of humans, and paradigm shifts that brands need to embrace to remain relevant in the evolving landscape of AI.</div><div><br></div><div><div><b>Hashtag:</b></div><div>Creativity, Artificial Intelligence, Generative AI, Branding </div></div>
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[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-01-31
[archive_img] =>
[event_date] => 1
[start_time] => 15.05
[end_time] => 15.40
[clickable] => YES
[timeline] => 1711008300
[sort] => 6
[type] => 0
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[promo] => Public/Uploads/speakers/2024-01-29/65b77180b92d0.jpg
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[10] => Array
(
[id] => 30
[group_img] => Public/Uploads/speakers/2024-02-26/65dc5e3abea50.jpg
[title] => Erasing the Stigma of Cancer in APAC: What role does our industry have to play?
[synopsis] => <div>
At the World Economic Forum last year, Publicis Foundation launched the Working With Cancer (WWC) initiative – a cross-industry coalition that aims to erase the stigma of cancer in the workplace. Some of the world’s most influential companies pledged to provide a more supportive, recovery-forward culture at work for people with cancer.
</div>
<br>
<div>
Since then, Working With Cancer has spread to the Asia-Pacific with the goal of uniting the entire industry in the movement. Many cancer survivors worry about workplace discrimination, but workers in the Asia-Pacific are especially concerned, according to the Economist Intelligence Unit.*
</div>
<br>
<div>
Join Jolene Huang, Dave Drilon and Dr Kathleen Recto as they reflect on workplace wellness in Asia, and why Publicis Groupe is partnering with PMAP, the largest organisation of Talent and HR leaders in the Philippines, and AC Health. This is the first of many steps to growing the WWC movement in Asia Pacific and making industry-wide and client-wide impact.
</div>
<br>
<div style="font-style: italic;">
*Economist Intelligence Unit
</div>
<br>
<a style="font-style: italic;" href="https://cancersurvivorship.eiu.com/briefing-paper/">https://cancersurvivorship.eiu.com/briefing-paper/</a>
<br><br>
<a style="font-style: italic;" href="https://www.workingwithcancerpledge.com/">https://www.workingwithcancerpledge.com/</a>
[register] =>
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[video] =>
[deleted] => 0
[create_date] => 2024-02-23
[modify_date] => 2024-02-26
[archive_img] =>
[event_date] => 1
[start_time] => 15.40
[end_time] => 16.15
[clickable] => YES
[timeline] => 1711010400
[sort] => 12
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-26/65dc5e3f45be0.jpg
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[pdf] =>
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[11] => Array
(
[id] => 5
[group_img] => Public/Uploads/speakers/2024-01-31/65b9b1c815400.jpg
[title] => Battle of Talents: Human vs Machine
[synopsis] => <div>Who do you think is winning the battle of human vs. machine? Does it even need to be a fight? </div><div><br></div><div>Creativity is a complex human trait – a product of emotions, culture, and experiences. Just as we harnessed word processors to make our work lives more efficient, there should be a role for AI in the creative department.</div><div><br></div><div>We’ll take you on a world tour to see some groundbreaking campaigns that have leveraged AI to add new dimensions and scale that humans could only dream of.</div><div><br></div><div><div><b>Hashtag:</b></div><div>#AI #GenAI #NextGenCreativity #mccannworldgroupapac #mccann_mw</div></div>
[register] =>
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[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-01-31
[archive_img] =>
[event_date] => 1
[start_time] => 16.15
[end_time] => 16.50
[clickable] => YES
[timeline] => 1711012500
[sort] => 20
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-01-31/65b9aaef73882.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
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[12] => Array
(
[id] => 34
[group_img] => Public/Uploads/speakers/2024-03-08/65ea78e4e30fd.jpg
[title] => Asia Rising
[synopsis] => <div>Shifting narratives: How Asian perspectives are reshaping the global conversation and influencing the world’s cultural trends.</div><div><br></div><div>Breaking barriers: Witnessing strong impacts of Asian talents shaping the future of the world on a global scale in every possible aspect.</div><div><br></div><div>A future of shared stories: Uncover the potential for collaboration and exchange, fostering a more inclusive and vibrant world.</div><div><br></div><div><b>Hashtag:</b></div><div>#88risingAsiaRising</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-05
[modify_date] => 2024-03-08
[archive_img] =>
[event_date] => 1
[start_time] => 16.50
[end_time] => 17.25
[clickable] =>
[timeline] => 1711014600
[sort] => 34
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-06/65e7d347089d6.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
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[13] => Array
(
[id] => 39
[group_img] => Public/Uploads/speakers/2024-03-13/65f111e43ad82.jpg
[title] => INNOVA Lotus Shortlists Presentation
[synopsis] => <div>Don’t miss the chance to see INNOVA Lotus shortlists present their work live in front of ADFEST delegates and face a Q&A with juries of the INNOVA Lotus panel on <b>Thursday 21 March from 9.00 at the Breakout Stage.</b></div><div><br></div><div>See the region’s most innovative works that dare to push the boundaries of creativity into unchartered territory. </div><div><br></div><div>This year’s INNOVA Lotus Shortlists include:</div><div>9.00-9.15<span style="white-space:pre"> </span>TIGER CRYSTAL SUMMER PUFFER</div><div>9.15-9.30<span style="white-space:pre"> </span>YELLOW CANTEEN</div><div>9.30-9.45<span style="white-space:pre"> </span>PROJECT HUMANITY</div><div>9.45-10.00<span style="white-space:pre"> </span>DIGITAL TWIN TOMOYUKI SUGIYAMA -OVERCOMING SEVERE DISABILITIES THROUGH TECHNOLOGY.</div><div>10.00-10.15<span style="white-space:pre"> </span>RIGHT TO CARE</div><div>10.15-10.30<span style="white-space:pre"> </span>SHELLMET</div><div>10.35-10.50<span style="white-space:pre"> </span>AIZOME ULTRA™ – AN INNOVATIVE METHOD TO CREATE TEXTILES WITH LASTING HEALTH BENEFITS.</div><div>10.50-11.05<span style="white-space:pre"> </span>GAMMA WAVE SOUND</div><div>11.05-11.20<span style="white-space:pre"> </span>FISH ALLURING PAINTING</div><div>11.20-11.35 PAPER ORGANS</div><div>11.35-11.50 FIRST FIRST RESPONDER</div><div><br></div><div><b>#Hashtag:</b></div><div>#Innovation, #Creativity, #INNOVA, #LotusAwards</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-12
[modify_date] => 2024-03-14
[archive_img] =>
[event_date] => 1
[start_time] => 9.00
[end_time] => 11.50
[clickable] => YES
[timeline] => 1710986400
[sort] => 39
[type] => 0
[app_home] =>
[promo] =>
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
)
[FRIDAY 22 MARCH] => Array
(
[0] => Array
(
[id] => 28
[group_img] => Public/Uploads/speakers/2024-02-22/65d6c664d682f.jpg
[title] => Build to Connect: Human x AI Synergy
[synopsis] => <div>
<p>
In the quest to craft compelling campaigns, Meta embodies the fusion of Human and AI Synergy under the banner 'Build to Connect'. This philosophy intertwines intuitive human understanding with AI’s analytical prowess, creating campaigns that resonate deeply with customer values and aspirations. In this session we will discuss a collaborative framework where AI informs strategy with data-driven insights, while human creativity infuses empathy and relevance. This framework will enables brands to deliver personalized narratives that captivate and connect, ensuring each campaign is a reflection of the audience's collective heartbeat, making every interaction not just seen, but felt.
</p>
<br>
<p class="fontdemi">Hashtag:</p>
<p>Creative, AI, Craft</p>
</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-22
[modify_date] => 2024-02-22
[archive_img] =>
[event_date] => 2
[start_time] => 09.30
[end_time] => 10.05
[clickable] => YES
[timeline] => 1711074600
[sort] => 7
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-22/65d6c653c9964.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[1] => Array
(
[id] => 21
[group_img] => Public/Uploads/speakers/2024-02-19/65d2cf363f39a.jpg
[title] => Collide. Embracing Conflict To Boost Creativity.
[synopsis] => <p class="MsoNormal" style="line-height:114%;"><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" color:="" rgb(255,="" 0,="" 0);="" font-size:="" ;"="">ABOUT THE WORKSHOP</span></b><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" color:="" rgb(255,="" 0,="" 0);="" font-size:="" ;"=""><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:114%;"><b><span style="line-height: 114%; " class="fontdemi">Overview:</span></b><b><span style="font-family: Arial; line-height: 114%; "><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">"Conflict is the primary engine of creativity and innovation. People don't learn by staring into a mirror; people learn by encountering differences."</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">-Ronald A. Heifetz</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">Collusion sparks creativity in ways that change the way we do things. In violent convulsions, conflict births new ideas that create new realities. Throughout history, creative conflict has been the most critical tool for innovation, discovery and invention.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><b><span style="font-family: Arial; line-height: 114%; "> </span></b></p><p class="MsoNormal" style="line-height:114%;"><b><span style=" line-height: 114%; " class="fontdemi">Key Takeaways:</span></b><b><span style="font-family: Arial; line-height: 114%; "><o:p></o:p></span></b></p><p class="15" style="margin-left:36.0000pt;text-indent:-18.0000pt;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Arial;mso-fareast-font-family:Calibri;">1. </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">Collusion as a Catalyst: Conflict is not an obstacle but a powerful creative catalyst. By embracing conflict, you can generate transformative ideas even under pressure.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"><o:p></o:p></span></p><p class="15" style="margin-left:36.0000pt;text-indent:-18.0000pt;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Arial;mso-fareast-font-family:Calibri;">2. </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">Practical Framework for Ideation: Provide a simple framework for generating ideas, demystifying the creative process.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"><o:p></o:p></span></p><p class="15" style="margin-left:36.0000pt;text-indent:-18.0000pt;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Arial;mso-fareast-font-family:Calibri;">3. </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">The collision of diverse ideas often generates award-winning innovations, as blending unrelated concepts can unlock powerful and unexpected solutions.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="line-height:114%;"><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" color:="" rgb(255,="" 0,="" 0);="" font-size:="" ;"="">ABOUT GUAN HIN TAY</span></b><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" color:="" rgb(255,="" 0,="" 0);="" font-size:="" ;"=""><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:114%;"><b><span style="font-family: Arial; line-height: 114%; ">Creative Chairman, BBDO Singapore</span></b><b><span style="font-family: Arial; line-height: 114%; "><o:p></o:p></span></b></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">Tay Guan Hin, Creative Chairman of BBDO Singapore, carved a significant name for himself in the creative industry. His creativity, displayed through his contributions to notable agency global networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, has been a game-changer. Through digital engagement, his expertise in fostering brand preference for blue-chip clients, including Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, has increased market share and successfully navigated complex business challenges.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">His newly launched book by Penguin "Collide: Embracing Conflict to Boost Creativity" became one of Amazon's best-selling in less than 24 hours. This is his first book.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">Internationally recognized, with over 300 creative awards to his name. He etched a mark in history by becoming the first Singaporean in Southeast Asia to serve as a Jury President at Cannes Lions and the first to preside Design & Art Direction London, a global show of high reputation and many other prestigious regional events like APAC Effies and ADFEST.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
">Known for his engaging speeches, Guan has been a global keynote speaker at various industry events, including TEDx, Spikes Asia, Ad Stars, Brand Magic Summit, One Show, and Cannes Lions. He has shared his insights with major clients such as the US Grain Council, Tencent, Ntuc, TikTok, Meta and Unilever.</span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">A strong advocate for nurturing future talents, Guan founded the first student awards in Singapore and has mentored and trained young talents. He notably served as a judge and speaker at the 2004 One Show China. </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;">Guan's dedication to promoting innovation was further demonstrated during his tenure as the President of the Asia Professional Speakers Association from 2022-2023.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="mso-pagination:widow-orphan;line-height:114%;"><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" color:="" rgb(255,="" 0,="" 0);="" font-size:="" ;"="">SCHEDULE</span></b><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" font-size:="" ;"=""><o:p></o:p></span></b></p><table class="table" border="0"><tbody><tr><td style="line-height: 1.42857; border: none;">Date:</td><td style="line-height: 1.42857; border: none;">Friday 22 March 2024<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Time: <br></td><td style="line-height: 1.42857; border: none;">10.00-13.00<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Venue:<br></td><td style="line-height: 1.42857; border: none;">Room PATTAYA 3, Mezzanine Floor, PEACH<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Remark:<br></td><td style="line-height: 1.42857; border: none;">Pre-Registration is required</td></tr></tbody></table><p class="MsoNormal" style="line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"> </span></p><p class="MsoNormal" style="line-height:114%;"><b><span style="font-family: " arial="" black";="" line-height:="" 114%;="" color:="" rgb(255,="" 0,="" 0);="" font-size:="" ;"="">ELIGIBILITY & REGISTRATION</span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;"><o:p></o:p></span></p><p class="15" style="margin-bottom:6.0000pt;margin-left:28.3500pt;mso-para-margin-bottom:0.5000gd;
text-indent:-18.0000pt;mso-pagination:widow-orphan;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Interested applicant must be a registered delegate of ADFEST 2024</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="15" style="margin-bottom:6.0000pt;margin-left:28.3500pt;mso-para-margin-bottom:0.5000gd;
text-indent:-18.0000pt;mso-pagination:widow-orphan;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">To register, click </span><b><span style="font-family: Arial; color: rgb(0, 176, 240); "><a href="/index.php/Home/Program/register.html?id=21&column_pid=58&column_id=134">here</a></span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="15" style="margin-bottom:6.0000pt;margin-left:28.3500pt;mso-para-margin-bottom:0.5000gd;
text-indent:-18.0000pt;mso-pagination:widow-orphan;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Registration is not confirmed until you receive a confirmation notification from ADFEST</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="15" style="margin-bottom:6.0000pt;margin-left:28.3500pt;mso-para-margin-bottom:0.5000gd;
text-indent:-18.0000pt;mso-pagination:widow-orphan;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Reservation is strictly </span><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); ">first-come-first-served</span></u></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"> & seats are limited to </span><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); ">40</span></u></b><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); "> delegates only</span></u></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="15" style="margin-left:54.0000pt;line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"> </span></p><p class="MsoNormal" style="margin-bottom:6.0000pt;mso-para-margin-bottom:0.5000gd;line-height:114%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:114%;color:rgb(0,0,0);"> </span></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Yu Mincho';
color:rgb(0,0,0);">For more information, contact </span><a href="mailto:Meen@ADFEST.com"><b><span style="font-family: Arial; color: rgb(0, 176, 240); ">Meen@ADFEST.com</span></b></a></p>
[register] => Friday 22 March 2024 , 10.00-13.00 at Room PATTAYA 3, Mezzanine Floor, PEACH , Pre-Registration is required
[eligibilty] => <ul style="margin-left: 33px"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Reservation is strictly first-come-first-served</li></ul>
[video] =>
[deleted] => 0
[create_date] => 2024-02-06
[modify_date] => 2024-03-20
[archive_img] =>
[event_date] => 2
[start_time] => 10.00
[end_time] => 13.00
[clickable] => YES
[timeline] => 1711076400
[sort] => 26
[type] => 3
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-06/65c1c890e46bf.jpg
[logo] =>
[speaker] =>
[pdf] => Collide
[moderate] =>
[register_name] =>
[register_office] =>
)
[2] => Array
(
[id] => 7
[group_img] => Public/Uploads/speakers/2024-02-02/65bc4fa816502.jpg
[title] => Against the Current with Game Advertising:
Boosting Solid Storytelling with a Combination of Technological
Achievements and (still) Irreplaceable Human Factor
[synopsis] => <div>Now, picture this: you’ve got the inside scoop on Cyberpunk 2077: Phantom Liberty's promo music video and custom-made ending titles for the game’s expansion – sprinkled with insights from Juice’s director, Michal Misinski, behind the scenes, and Mayu Yamashita, a head of production from Juice's Tokyo outpost.</div><div><br></div><div>During the presentation, Michal and Mayu will explore the changing landscape of gaming titles' advertising. It's not just about eye-candy 3D anymore. You'll find out how the proper mixture of top-quality CG achievements and live-action dynamics brings game characters to real life (usually, it's the other way around, right?). And, oh yeah, they’ll be delving into the cyberware mechanical stuff – think using prosthetic makeup! Summing up – it's movie magic for gamers – with love.</div><div><br></div><div>Juice isn’t just making ads; they’re crafting a whole vibe for gaming narratives and the entertainment industry. During this session, you get a backstage pass to the ultimate gaming storytelling – don’t snooze on it!</div><div><br></div><div><b>Hashtag:</b></div><div>Visual Effects, CGI, CG animation, Gaming Advertising, Cinematic Storytelling, Cyberpunk2077, Phantom Liberty, Tech In Advertising</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-02-02
[archive_img] =>
[event_date] => 2
[start_time] => 10.05
[end_time] => 10.40
[clickable] =>
[timeline] => 1711076700
[sort] => 8
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-01-31/65b9ad1f0d8e4.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[3] => Array
(
[id] => 8
[group_img] => Public/Uploads/speakers/2024-02-05/65c0a505bc143.jpg
[title] => AI Can't Get Angry. You Can.
[synopsis] => <div><div>With AI posing as a threat to human creativity, it’s never been a better time to be more human. Anger is the strongest human emotion. It’s a force for good for creativity, a tool that makes us irreplaceable, only if we channel it well. Anger is an approach emotion, unlike disgust, indifference, dislike, jealousy and resentment which are withdraw emotions. Studies show that people who feel angry (vs. sad, for example) are less likely to think in systematic ways, and are more likely to rely on broad, global cues when judging information. This kind of global processing tends to be associated with literally seeing the bigger picture, faster. AI could be everything we have needed. But without being able to feel emotions, in this case–anger, AI will never be able to replace Human Intelligence (or Human Stupidity). The advent of machines made ‘handmade’ a luxury. In the same breath, the advent of AI makes ‘human-made’ the differentiator that brands will seek more intently. This session will also be power-packed with actionable insights and case studies that will enable creative folks to act their rage and turn it into a fair advantage.</div></div><div><br></div><div><b>Hashtag:</b></div><div>#HumanIntelligence #HumanStupidity #IdeaGeneration #HumanmadeCreativity</div><div>#AngerForGood #AngerForCreativity #AIvsHI</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-02-05
[archive_img] =>
[event_date] => 2
[start_time] => 10.40
[end_time] => 11.15
[clickable] => YES
[timeline] => 1711078800
[sort] => 9
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-02/65bc4e2b13160.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[4] => Array
(
[id] => 36
[group_img] => Public/Uploads/speakers/2024-03-13/65f11207148d0.jpg
[title] => Juries Insights
[synopsis] => <div>Go behind the doors of the judging room to listen first-hand to in-depth and freeform discussions with some ADFEST 2024 Lotus Awards juries and learn the secrets of what distinguishes between the good, the great, and the exceptional works.</div><div><br></div><div>Juries of each panel will take the stage to share their invaluable insights, so don’t miss your chance to learn directly from the gurus.</div><div><br></div><div><b>Friday 22 March</b></div><div><br></div><div>11.00-11.45 <span style="white-space:pre"> </span>Digital & Social Lotus/Digital Craft Lotus/Mobile Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Design Lotus/Print & Outdoor Craft Lotus</div><div>14.30-15.15<span style="white-space:pre"> </span>Film Craft Lotus/New Director Lotus</div><div>15.30-16.15<span style="white-space:pre"> </span>Brand Experience Lotus/Commerce Lotus/Direct Lotus</div><div>16.30-17.15<span style="white-space:pre"> </span>Entertainment Lotus/Media Lotus/PR Lotus</div><div><br></div><div><b>Saturday 23 March</b></div><div><br></div><div>10.00-10.45<span style="white-space:pre"> </span>Film Lotus/Outdoor Lotus/Press Lotus/Radio & Audio Lotus</div><div>11.00-11.45 <span style="white-space:pre"> </span>Effective Lotus/INNOVA Lotus/Sustainable Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Lotus Roots</div><div><br></div><div><b>Hashtag:</b></div><div>#LotusAwards</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-08
[modify_date] => 2024-03-17
[archive_img] =>
[event_date] => 2
[start_time] => 11.00
[end_time] => 17.15
[clickable] => YES
[timeline] => 1711080000
[sort] => 36
[type] => 0
[app_home] =>
[promo] =>
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[5] => Array
(
[id] => 16
[group_img] => Public/Uploads/speakers/2024-02-02/65bcb76bdf2dd.jpg
[title] => The Creative Journey: Building an Emotional Infrastructure
[synopsis] => <div>When consumers cause action, it's often not because they want to solve a brand's problem, but it's when they are moved by instinct or emotion. It's a human action. Dentsu's ECD Yoshihiro Yagi and Copywriter Mariko Fukuoka will share the thinking behind their Grand-Prix-winning work, and how they created an emotional infrastructure and touched people's hearts. They will demonstrate how to bring a human touch to brands in this age of AI.</div><div><br></div><div><b>Hashtag:</b></div><div>Creative, Brands</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-02
[modify_date] => 2024-02-05
[archive_img] =>
[event_date] => 2
[start_time] => 11.15
[end_time] => 11.50
[clickable] => YES
[timeline] => 1711080900
[sort] => 10
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-05/65c045597ed54.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[6] => Array
(
[id] => 26
[group_img] => Public/Uploads/speakers/2024-03-20/65fa9537467f3.jpg
[title] => Short Films for ADFEST 2024 by the Fabulous Five
[synopsis] => <p>From 23 scripts submitted from New Directors across 8 cities in the region, 5 New Directors will take the stage to
debut their Short Films to the ADFEST 2024 theme, “Human Intelligence” on <b>Friday 22 March at 11.50-13.00! </b>
</p>
<p>Moderated by Emma Daines, CEO, Founder, and Executive Producer of Fin Design + Effects in Sydney, Jury President of
the Film Craft Lotus and New Director Lotus, the 5 New Directors to premiere their Short Films are:</p><p><br></p>
<p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><span style=" font-weight: bold; font-family: font_demi, Arial;">· </span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>“</span></span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>Extreme
Flashbacker</span></span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>”</span></span><span style="font-weight: 700; font-family: font_demi, Arial;"><span><br></span></span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>Fumiya Hara</span></span><span>,
Director from FIELD MANAGEMENT EXPAND Inc., Tokyo</span>
<font face="Helvetica"><span><br></span></font>
</p>
<p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><span style=" font-weight: bold; font-family: font_demi, Arial;">· </span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>“Cut”</span></span><span style="font-weight: 700; font-family: font_demi, Arial;"><span><br></span></span><span style="font-weight: 700; text-indent: 0px;font-family: font_demi, Arial;"><span>Natsuki
Urayama</span></span><span style=" text-indent: 0px; ">, Planner &
Director from AOI Pro., Tokyo</span><br></p>
<p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><span style=" font-weight: bold; font-family: font_demi, Arial;">· </span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>“Multimodal”</span></span><span style="font-weight: 700; "><span><br></span></span><span style="font-weight: 700; text-indent: 0px;font-family: font_demi, Arial;"><span>Pak Hin Phileas
Cheung, </span></span><span style=" text-indent: 0px; ">Director from
WOWWOWTANK Co. Ltd., Hong Kong</span><br></p>
<p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><span style=" font-weight: bold; font-family: font_demi, Arial;">· </span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>“Upside Down
Genius”</span></span><span style="font-weight: 700; "><span><br></span></span><span style="font-weight: 700; text-indent: 0px;font-family: font_demi, Arial;"><span>Ryotaro
Nishi, </span></span><span style=" text-indent: 0px; ">Director from
FIELD MANAGEMENT EXPAND Inc., Tokyo</span></p>
<p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><span style=" font-weight: bold; font-family: font_demi, Arial;">· </span><span style="font-weight: 700; font-family: font_demi, Arial;"><span>“Free-er”
</span></span><span style="font-weight: 700; "><span><br></span></span><span style="font-weight: 700; text-indent: 0px;font-family: font_demi, Arial;"><span>Tanjeel Sultan
Khan Turja, </span></span><span style=" text-indent: 0px; ">Director
from X-Integrated Marketing Agency, Dhaka</span></p>
<p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><span style=" text-indent: 0px; "><br></span></p>
<p>Don’t miss these 5 young talents showcase their intelligence and discuss the inspirations behind their films.</p>
<p><b>#Hashtag:</b></p>
<p>#FabulousFive2024 #HI #HumanIntelligence #NewDirectors</p>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-20
[modify_date] => 2024-03-20
[archive_img] =>
[event_date] => 2
[start_time] => 11.50
[end_time] => 13.00
[clickable] => YES
[timeline] => 1711083000
[sort] => 15
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-20/65fa953471ee8.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[7] => Array
(
[id] => 29
[group_img] => Public/Uploads/speakers/2024-03-05/65e683440a76d.jpg
[title] => Play With Your Aspirations. A Key To Rock The World
[synopsis] => <div>We are in an era of AI that optimizes everything, and the creative industry is no exception. </div><div><br></div><div>We like to believe that OUR creative is different to AI’s.</div><div><br></div><div>AI is a tool that gathers and logically processes information.</div><div><br></div><div>However, it’s the HUMAN ASPIRATION that has potential to make innovation possible.</div><div><br></div><div>In this seminar, we will introduce some creative cases that discovered and tapped into hidden HUMAN ASPIRATION on a quest to change the world.</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-23
[modify_date] => 2024-03-20
[archive_img] =>
[event_date] => 2
[start_time] => 14.30
[end_time] => 15.05
[clickable] => YES
[timeline] => 1711092600
[sort] => 16
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-20/65fa9550aa7ef.png
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[8] => Array
(
[id] => 31
[group_img] => Public/Uploads/speakers/2024-03-20/65fa9567169d2.jpg
[title] => SHAPE MY PORTFOLIO
[synopsis] => <div>
<p class="MsoNormal"><span class="fontdemi">ABOUT THE WORKSHOP</span><span style="font-weight: 700;">
<o:p></o:p>
</span></p>
<p class="MsoNormal"><span class="fontdemi"><span style="font-family: Arial;">Overview:</span></span></p>
</div>
<div>Shape My Portfolio is designed to give aspiring creatives the rare opportunity to elevate their portfolio. The
one-on-one mentorship allows young creatives to present their portfolios to creative gurus and receive invaluable constructive feedback for self-improvement.</div>
<div><br></div>
<div>Each 30-minute session will give participants exclusive access to a one-on-one with a senior creative mentor to
assess their portfolio to:</div>
<div>
<div>● Discuss the strength and weaknesses of their portfolio</div>
<div>● Help create their personal brand</div>
<div>● Provide tips on what employers look for</div>
<div>● Help land their dream job</div>
</div>
<div><br></div>
<div>Powered by McCann Worldgroup and headed by Valerie Madon, Chief Creative Officer</div>
<div>APAC, Shape My Portfolio presents young creatives with the unique opportunity to curate a strong portfolio.</div>
<div><br></div>
<div>
<p class="MsoNormal"><span class="fontdemi">SCHEDULE</span></p>
<table class="table" border="0">
<tbody>
<tr>
<td style="line-height: 1.42857; border: none;">Date:</td>
<td style="line-height: 1.42857; border: none;">Friday 22nd March 2024 & Saturday 23rd
March 2024<br></td>
</tr>
<tr>
<td style="line-height: 1.42857; border: none;">Time: <br></td>
<td style="line-height: 1.42857; border: none;">14.30-17.30 (6 x 30-minute session each day)<br></td>
</tr>
<tr>
<td style="line-height: 1.42857; border: none;">Venue:<br></td>
<td style="line-height: 1.42857; border: none;">Room Pattaya 6, Mezzanine Floor, PEACH<br></td>
</tr>
<tr>
<td style="line-height: 1.42857; border: none;">Remark:<br></td>
<td style="line-height: 1.42857; border: none;">Pre-Registration is required<br></td>
</tr>
</tbody>
</table>
<p class="MsoNormal" style="text-indent: 18pt;"><br></p>
<p class="MsoNormal"><span class="fontdemi">ELIGIBILITY & REGISTRATION</span><span style="font-weight: 700;">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Interested applicant must be a registered delegate of
ADFEST 2024</span><span style="font-family: Arial; color: rgb(0, 0, 0);">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">To register, click </span><span style=""><span style="font-family: Arial; color: rgb(0, 176, 240);"><a href="/index.php/Home/Program/register.html?id=31&column_pid=58&column_id=209">here</a></span></span><span style="font-family: Arial; color: rgb(0, 0, 0);">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Registration is not confirmed until you receive a
confirmation notification from ADFEST</span><span style="font-family: Arial; color: rgb(0, 0, 0);">
<o:p></o:p>
</span></p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Reservation is strictly </span><span style="font-weight: 700;"><u><span style="color: rgb(0, 0, 0);" class="fontdemi">first-come-first-served</span></u></span><span style="font-family: Arial; color: rgb(0, 0, 0);"> & seats are limited to </span><span style="font-weight: 700;"><u><span style="color: rgb(0, 0, 0);" class="fontdemi">2 </span></u></span><span style="font-weight: 700;"><u><span style="color: rgb(0, 0, 0);" class="fontdemi">delegates per session
only</span></u></span><span style="font-family: Arial; color: rgb(0, 0, 0);">.</span></p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Arial; color: rgb(0, 0, 0);"><br></span><span style="font-family: Arial; color: rgb(0, 0, 0);">
<o:p></o:p>
</span></p>
<p class="fontdemi"><b>SPECIAL REQUIREMENTS</b><br></p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span>
<font color="#000000" face="Arial">Participant must bring their portfolio to present and discuss with the
mentors</font>
</p>
<p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Arial; color: rgb(0, 0, 0);"><br></span></p>
<p class="MsoNormal"><span style="font-family: Arial; color: rgb(0, 0, 0);">For more information,
contact </span><a href="mailto:Meen@ADFEST.com"><span><u><span class="15" style="font-family: Arial; color: rgb(5, 99, 193);">Meen@ADFEST.com</span></u></span></a><span style="font-family: Arial; color: rgb(67, 190, 218);"> </span></p>
</div>
[register] => Friday 22nd March 2024 & Saturday 23rd March 2024, 14.30-17.30 at Room Pattaya 6, Mezzanine Floor, PEACH
[eligibilty] => <ul style="margin-left: 33px"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Your preferred session selection is not guaranteed, and reservation is strictly first-come-first-served</li></ul><p><br></p>
[video] =>
[deleted] => 0
[create_date] => 2024-02-26
[modify_date] => 2024-03-20
[archive_img] =>
[event_date] => 2
[start_time] => 14.30
[end_time] => 17.30
[clickable] => YES
[timeline] => 1711092600
[sort] => 31
[type] => 3
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-20/65fa9564098b8.jpg
[logo] =>
[speaker] =>
[pdf] => SHAPE
[moderate] =>
[register_name] =>
[register_office] =>
)
[9] => Array
(
[id] => 42
[group_img] => Public/Uploads/speakers/2024-03-14/65f27e8711233.jpg
[title] => UNLOCK AWARD WINNING IDEAS
[synopsis] => <div><b>ABOUT THE WORKSHOP</b></div><div><br></div><div>What does it take to go from good to great? Join us at this immersive workshop, where we will unpack what it takes to make inspiring and impactful award-winning work. We will then collaborate to put these insights into practice; giving you the techniques to drive your future thinking.</div><div><br></div><div><b>Part 1: What does Creative Excellence look like?</b></div><div>We dissect a selection of recent D&AD Pencil-winning work, with insights from the Jury as to why it won. Have a chance to share your views. Do you agree or disagree with their choices? </div><div><br></div><div><b>Part 2: Unlocking your ideas.</b></div><div>Tips and tricks for thinking differently and creating work that excels. Test out this methodology with a live brief and critique with your peers.</div><div><br></div><div><br></div><div><div><b>JO JACKSON</b></div><div><b>CEO, D&AD</b></div><div><br></div><div>Jo Jackson is the first female CEO of D&AD - established in 1962 to stimulate, enable and award creative excellence in design and advertising around the world. However, it is most famous for its annual awards, the D&AD Pencil.</div><div><br></div><div>Providing a platform for young talent has been a thread throughout Jo’s career since graduating at Central Saint Martins twenty years ago. At the heart of her mission with D&AD is to campaign for real diversity, and help the global industry build a more powerful, sustainable and equitable future for all. Jo is most passionate about championing emerging talent, in particular with initiatives such as D&AD Shift - a free 5 month night school that supports underrepresented talent break into the creative industry.</div><div><br></div><div><br></div></div><div><p class="MsoNormal"><span class="fontdemi">SCHEDULE</span></p><table class="table" border="0" style="width: 830px;"><tbody><tr><td style="line-height: 1.42857; border: none;">Date:</td><td style="line-height: 1.42857; border: none;">Friday 22nd March 2024<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Time: <br></td><td style="line-height: 1.42857; border: none;">14.30-17.30<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Venue:<br></td><td style="line-height: 1.42857; border: none;">Room Pattaya 3, Mezzanine Floor, PEACH<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Remark:<br></td><td style="line-height: 1.42857; border: none;">Pre-Registration is required<br></td></tr></tbody></table><p class="MsoNormal" style="text-indent: 18pt;"><br></p><p class="MsoNormal"><span class="fontdemi">ELIGIBILITY & REGISTRATION</span><span style="font-weight: 700;"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Interested applicant must be a registered delegate of ADFEST 2024</span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">To register, click </span><span style="font-family: Arial; color: rgb(0, 176, 240);"><a href="/index.php/Home/Program/register.html?id=42&column_pid=58&column_id=210">here</a></span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Registration is not confirmed until you receive a confirmation notification from ADFEST</span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Reservation is strictly </span><span style="font-weight: 700;"><u><span class="fontdemi" style="color: rgb(0, 0, 0);">first-come-first-served</span></u></span><span style="font-family: Arial; color: rgb(0, 0, 0);"> & seats are limited to </span><span style="font-weight: 700;"><u><span class="fontdemi" style="color: rgb(0, 0, 0);">30 </span></u></span><span style="font-weight: 700;"><u><span class="fontdemi" style="color: rgb(0, 0, 0);">delegates only</span></u></span><span style="font-family: Arial; color: rgb(0, 0, 0);">.</span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><br></p><p class="MsoNormal"><span style="font-family: Arial; color: rgb(0, 0, 0);">For more information, contact </span><a href="mailto:Meen@ADFEST.com"><u><span class="15" style="font-family: Arial; color: rgb(5, 99, 193);">Meen@ADFEST.com</span></u></a><span style="font-family: Arial; color: rgb(67, 190, 218);"> </span></p></div>
[register] => Friday 22nd March 2024, 14.30-17.30 at Room Pattaya 3, Mezzanine Floor, PEACH
[eligibilty] => <ul style="margin-left: 33px;"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Reservation is strictly first-come-first-served</li></ul>
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[create_date] => 2024-03-14
[modify_date] => 2024-03-20
[archive_img] =>
[event_date] => 2
[start_time] => 14.30
[end_time] => 17.30
[clickable] => YES
[timeline] => 1711092600
[sort] => 42
[type] => 3
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-14/65f267c1b95e9.jpg
[logo] =>
[speaker] =>
[pdf] => UNLOCK
[moderate] =>
[register_name] =>
[register_office] =>
)
[10] => Array
(
[id] => 15
[group_img] => Public/Uploads/speakers/2024-02-02/65bcb7a376fbe.jpg
[title] => Brand Experiences & Expectations: The automagical era of scannable brands
[synopsis] => <div>Is your brand scannable? All brands aspire to fully leverage the power of digitally powered brand experiences to deliver compelling and memorable content. One of the most urgent business objectives of a brand ecosystem is to create more occasions for interacting with us, and as a result, to build true relationships with our audiences. As privacy becomes a paramount concern, the challenge in increasing relevance and highlighting differentiation in our interactions with consumers has never been more complex. Personalized and contextually relevant immersive experiences are key drivers of engagement and simultaneously, opportunities to do so are harder and harder to find. </div><div><br></div><div>Scannable brands are designed to become a digital bridge into a brand-led world without the user giving up PII or downloading anything. With an elevated progressive data strategy, we can now help consumers elevate their expectations of the brand BEFORE we ask them for purchase, loyalty and advocacy.</div><div><br></div><div><b>Hashtag:</b></div><div>QR, Digital, Brand Experience, Connected Ecosystems, Content, Privacy, Data Strategy</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-02
[modify_date] => 2024-02-05
[archive_img] =>
[event_date] => 2
[start_time] => 15.05
[end_time] => 15.40
[clickable] => YES
[timeline] => 1711094700
[sort] => 19
[type] => 0
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[11] => Array
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[id] => 19
[group_img] => Public/Uploads/speakers/2024-02-17/65d0780807c32.jpg
[title] => Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape
[synopsis] => <div>Creativity isn’t just about producing something new. It’s about context, emotion, and human experience. It’s about the ideas that spring up from nowhere, the sudden inspirations, and the intuitive leaps that don’t always follow logical patterns.</div><div><br></div><div>This is the human element that is the source of the idea that impacts brands and transforms business and society.</div><div><br></div><div>This is not to say that generative AI is an adversary to human creativity. In fact, it’s quite the opposite. Generative AI can be a powerful tool for boosting our creativity while offering new possibilities for the execution of ideas.</div><div><br></div><div>With stories, anecdotes, and personal examples, this presentation underlines the power of deep listening, confessions, radical empathy, collide and tapping into memory structures to unlock ideas that can be enhanced by the judicious use of AI.</div><div><br></div><div>Every technological revolution comes with its set of obstacles. The key is not to shy away from these challenges but to adapt, evolve, and find ways to turn them into opportunities.</div><div><br></div><div>In essence, it’s about balancing the limitless potential of generative AI with the nuanced, unpredictable, and beautiful chaos of human creativity. This balance will shape the future of creativity, and it’s an exciting future to look forward to.</div><div><br></div><div><b>Hashtag:</b></div><div>#AdaptToThrive #AI #IdeasUnlocked #Innovation #EmpathyDriven #HumanAIConnect</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-02
[modify_date] => 2024-02-17
[archive_img] =>
[event_date] => 2
[start_time] => 15.40
[end_time] => 16.15
[clickable] => YES
[timeline] => 1711096800
[sort] => 21
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-02/65bcb60067e56.png
[logo] =>
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[12] => Array
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[id] => 9
[group_img] => Public/Uploads/speakers/2024-02-19/65d3484cb15a0.jpg
[title] => Making Advertising For People Who Don’t Like Advertising
[synopsis] => <div>Initially, the term "advertisement" lacked positive connotations. </div><div><br></div><div>However, in contemporary times, ads have become a quasi-tax for those unable to afford monthly subscriptions, hindering positive perceptions. </div><div><br></div><div>Shifting away from the assumption that everyone enjoys or is interested in ads, like we might, could be the first step in creating effective advertisements.</div><div><br></div><div>How can we connect with them? </div><div><br></div><div>Is reaching out the right move? </div><div><br></div><div>Could advertising make people dislike a brand more? </div><div><br></div><div>How do advertisers share the stories they want amid an audience that doesn't want to listen? </div><div><br></div><div>What's the talk strategy for those who don't want to hear? </div><div><br></div><div>Speaker will share some of her everyday worries and a few imperfect but found solutions.</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-02-19
[archive_img] =>
[event_date] => 2
[start_time] => 16.15
[end_time] => 16.50
[clickable] => YES
[timeline] => 1711098900
[sort] => 28
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-17/65d089c126ff1.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
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[13] => Array
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[id] => 10
[group_img] => Public/Uploads/speakers/2024-02-02/65bc85cb11682.jpg
[title] => AIderdog: How Indie Agencies are Redefining the Game?
[synopsis] => <p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 12pt;">This session is a dynamic exploration of how independent agencies are leveraging artificial intelligence (AI) to revolutionize their roles in the creative and marketing industries. Focusing on the agility and innovative spirit of small agencies, the talk unveils how they harness the power of AI for personalized strategies, rapid adaptation, and creative solutions that set them apart in the market.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="MsoNormal" style="line-height:15.0000pt;mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 12pt;">Key Points:</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><font face="Helvetica"><span style="font-size: 12pt;">· </span><!--[endif]--><span style="font-size: 12pt;">Agility and Innovation: The session underscores the adaptability and forward-thinking mindset of small agencies, showcasing how they employ AI to stay ahead of industry trends and swiftly adapt to changing landscapes.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><font face="Helvetica"><span style="font-size: 12pt;">· </span><!--[endif]--><span style="font-size: 12pt;">Personalized Strategies: Attendees will gain insights into how independent agencies utilize AI to create personalized strategies for their clients, tailoring campaigns and experiences to specific audiences with precision.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><font face="Helvetica"><span style="font-size: 12pt;">· </span><!--[endif]--><span style="font-size: 12pt;">Competing with Giants: The talk delves into the unique approach of independent agencies in competing with larger firms. It explores how AI becomes a strategic tool for turning challenges into opportunities, enabling these agencies to carve out distinctive niches in the market.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><font face="Helvetica"><span style="font-size: 12pt;">· </span><!--[endif]--><span style="font-size: 12pt;">Client Relationship Building: The session highlights how AI is instrumental in building stronger client relationships. Independent agencies use AI-driven insights to provide clients with tailored solutions, enhancing their overall experience and satisfaction.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="15" style="margin-bottom:12.0000pt;margin-left:54.0000pt;text-indent:-18.0000pt;
line-height:15.0000pt;mso-line-height-rule:exactly;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><font face="Helvetica"><span style="font-size: 12pt;">· </span><!--[endif]--><span style="font-size: 12pt;">Survival in the Digital Age: Beyond insights, the talk is a reflection on the survival of independent agencies in the digital age. It celebrates their transformative journey, showcasing how AI has become an integral part of their operations, enabling them not just to survive but thrive in a highly competitive industry.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 12pt;">Special Case Study - Yell Advertising:</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 12pt;">The session includes a special case study featuring Yell Advertising, the fastest-growing agency that expanded its network across key Asian cities. Yell Advertising achieved this remarkable growth using its proprietary AI platform named AI-Deate. The case study offers a detailed examination of how AI-Deate played a pivotal role in the agency's expansion into Bangkok, Beijing, Shanghai, Kuala Lumpur, Jakarta, and Singapore.</span><span style="font-size: 12pt;"><o:p></o:p></span></font></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><span style="font-size: 12pt;"><font face="Helvetica">In essence, this session is not only an informative exploration of AI in independent agencies but also a celebration of their success stories and a source of valuable lessons for professionals in the creative industry.</font></span></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><span style="font-size: 12pt;"><font face="Helvetica"><br></font></span></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 16px;"><b>Hashtag:</b></span></font></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 16px;"><o:p></o:p></span></font></p><p class="MsoNormal" style="margin-bottom:12.0000pt;line-height:15.0000pt;
mso-line-height-rule:exactly;"><font face="Helvetica"><span style="font-size: 16px;">#AI #Creative #Innovation #Yell #AIDEATE</span></font></p>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-02-02
[archive_img] =>
[event_date] => 2
[start_time] => 16.50
[end_time] => 17.25
[clickable] => YES
[timeline] => 1711101000
[sort] => 29
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-01-29/65b77638daaec.png
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
)
[SATURDAY 23 MARCH] => Array
(
[0] => Array
(
[id] => 17
[group_img] => Public/Uploads/speakers/2024-02-17/65d07a67ba9c8.jpg
[title] => Serve the Underserved
[synopsis] => <div>To stand out, you need to create unmissable work. Work that you not only believe in, but is also legitimate to a brand – especially when you’re working for the world’s oldest skincare brand, Vaseline.</div><div><br></div><div>So when two opportunities arose in Thailand, Vaseline had an opportunity to tap into its heritage and serve the underserved, it knew that ensuring these two groups were served was going to require more than just a campaign. </div><div><br></div><div>Instead, it created a product and a donation scheme to ignite a movement. </div><div><br></div><div>So join us, as we dive into how Vaseline harnessed its 150-year-old history to ensure that everyone is comfortable in their skin – no matter their background. </div><div><br></div><div><b>Hashtag:</b></div><div>#ServeTheUnderserved</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-02
[modify_date] => 2024-02-17
[archive_img] =>
[event_date] => 3
[start_time] => 09.30
[end_time] => 10.05
[clickable] => YES
[timeline] => 1711161000
[sort] => 11
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-17/65d07a68cb514.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
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[1] => Array
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[id] => 27
[group_img] => Public/Uploads/speakers/2024-02-22/65d6ca56198ac.jpg
[title] => Crafting for Commerce
[synopsis] => <div><span class="fontdemi">ABOUT
THE WORKSHOP
</span></div>
<div><span class="fontdemi">Overview:
</span></div>
<div>
<font face="Arial"><span style="">Embark on an exploration of creative commerce in our interactive workshop,
'Crafting for Commerce.' Participants will discover the art of creating compelling content that drives
consumer action. Delve into frameworks and test designs to optimize business impact, while understanding the
synergy between human creativity and Meta's latest Generative AI solutions. Gain practical insights into
leveraging these innovations for business success. This workshop provides a valuable understanding of the
dynamic relationship between human craftsmanship and cutting-edge AI, equipping participants with the skills
to craft impactful content that captivates and converts, ultimately enhancing business outcomes in today's
dynamic market.</span></font>
</div>
<div>
<font face="Arial"><span style=""><br></span></font><br>
</div>
<div><span class="fontdemi">Objectives:
</span></div>
<div>
<font face="Arial"><span style="">Crafting for Commerce workshop aims to empower participants to create compelling
content that drives consumer action. Explore user-friendly frameworks, test designs, and understand the
synergy between human creativity and Meta's latest AI solutions for impactful business enhancement.</span>
</font>
</div>
<div>
<font face="Arial"><span style=""><br></span></font><br>
</div>
<div><span style="mso-spacerun:'yes';font-size:12pt;font-family:Arial Black;">ABOUT
THE SPEAKERS
</span></div>
<div>
<font face="Arial"><span style="">The workshop will be hosted by leading specialists from Meta including:</span>
</font><br>
</div>
<div>
<ul style="margin-left: 21px">
<li style="list-style-type: disc"><span class="fontdemi">Theresa Ong: </span>Head of Creative Shop, SEA &
Emerging Markets, Meta</li>
<li style="list-style-type: disc"><span class="fontdemi">Napapatch Kantasil: </span>Creative Strategist,
Creative Shop SEA-TH, Meta</li>
<li style="list-style-type: disc"><span class="fontdemi">Gonggit Chanthawijaikul: </span>Client Partner, FMCG
-Thailand</li>
<li style="list-style-type: disc"><span class="fontdemi">Ancilla Marcelina: </span>Creative Strategist, Creative
Shop SEA-ID, Meta</li>
<li style="list-style-type: disc"><span class="fontdemi">Larry Lim: </span>Creative Strategist, Creative Shop
SEA-VN, Meta</li>
</ul>
</div>
<div><span style=" font-family: Arial;"><br></span></div>
<div><span style=" font-family: Arial;">
</span></div>
<div><span style="mso-spacerun:'yes';font-size:12pt;font-family:Arial Black;">SCHEDULE
</span></div>
<div>
<table class="table" border="0">
<tbody>
<tr>
<td style="line-height: 1.42857; border: none;">Date:</td>
<td style="line-height: 1.42857; border: none;">Saturday 23rd March 2024<br></td>
</tr>
<tr>
<td style="line-height: 1.42857; border: none;">Time: <br></td>
<td style="line-height: 1.42857; border: none;">10.00-13.00<br></td>
</tr>
<tr>
<td style="line-height: 1.42857; border: none;">Venue:<br></td>
<td style="line-height: 1.42857; border: none;">Room Pattaya 3, Mezzanine Floor, PEACH<br></td>
</tr>
<tr>
<td style="line-height: 1.42857; border: none;">Remark:<br></td>
<td style="line-height: 1.42857; border: none;">Pre-Registration is required</td>
</tr>
</tbody>
</table>
</div>
<div><span style=" font-family: Arial;"><br></span></div>
<div><span style=" font-family: Arial;">
</span></div>
<div><span style="mso-spacerun:'yes';font-size:12pt;font-family:Arial Black;">ELIGIBILITY
& REGISTRATION
</span></div>
<div>
<ul style="margin-left: 21px">
<li style="list-style-type: disc">Interested applicant must be a registered delegate of ADFEST 2024</li>
<li style="list-style-type: disc">To register, click <span style="mso-spacerun:'yes';font-size:12pt;font-family:Arial;color:#00bee1;"><a href="/index.php/Home/Program/register.html?id=27&column_pid=58&column_id=139">here</a></span>
</li>
<li style="list-style-type: disc">Registration is not confirmed until you receive a confirmation notification
from ADFEST</li>
<li style="list-style-type: disc">Reservation is strictly <span class="fontdemi">first-come-first-served</span>
& seats are limited to <span class="fontdemi">50 delegates only</span>.</li>
</ul>
</div>
<div><span style=" font-family: Arial;"><br></span></div>
<div><span style=" font-family: Arial;">
</span></div>
<div><span style="mso-spacerun:'yes';font-size:12pt;font-family:Arial Black;">SPECIAL
REQUIREMENTS
</span></div>
<div>
<ul style="margin-left: 21px">
<li style="list-style-type: disc"><span> Participant must bring their own
mobile phone to the workshop with FB & IG installed
</span></li>
</ul>
</div>
<div><span style=" font-family: Arial;">For more information, contact </span><a href="mailto:Meen@ADFEST.com"><b><u><span class="15" style="font-family: Arial;">Meen@ADFEST.com</span></u></b></a>
</div>
[register] => <font face="Arial"><span style="font-size: 16px;">Saturday 23rd March 2024</span><span style="font-size: 12pt;"> </span></font>, 10.00-13.00 at Room Pattaya 3, Mezzanine Floor, PEACH , Pre-Registration is required
[eligibilty] => <ul style="margin-left: 33px"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Reservation is strictly first-come-first-served</li></ul>
[video] =>
[deleted] => 0
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[modify_date] => 2024-03-20
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[start_time] => 10.00
[end_time] => 13.00
[clickable] => YES
[timeline] => 1711162800
[sort] => 18
[type] => 3
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[promo] => Public/Uploads/speakers/2024-02-22/65d6c58cab4bc.jpg
[logo] =>
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[pdf] => 3PAT1
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[2] => Array
(
[id] => 37
[group_img] => Public/Uploads/speakers/2024-03-13/65f1125acbf76.jpg
[title] => Juries Insights
[synopsis] => <div>Go behind the doors of the judging room to listen first-hand to in-depth and freeform discussions with some ADFEST 2024 Lotus Awards juries and learn the secrets of what distinguishes between the good, the great, and the exceptional works.</div><div><br></div><div>Juries of each panel will take the stage to share their invaluable insights, so don’t miss your chance to learn directly from the gurus.</div><div><br></div><div><b>Friday 22 March</b></div><div><br></div><div>11.00-11.45 <span style="white-space:pre"> </span>Digital & Social Lotus/Digital Craft Lotus/Mobile Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Design Lotus/Print & Outdoor Craft Lotus</div><div>14.30-15.15<span style="white-space:pre"> </span>Film Craft Lotus/New Director Lotus</div><div>15.30-16.15<span style="white-space:pre"> </span>Brand Experience Lotus/Commerce Lotus/Direct Lotus</div><div>16.30-17.15<span style="white-space:pre"> </span>Entertainment Lotus/Media Lotus/PR Lotus</div><div><br></div><div><b>Saturday 23 March</b></div><div><br></div><div>10.00-10.45<span style="white-space:pre"> </span>Film Lotus/Outdoor Lotus/Press Lotus/Radio & Audio Lotus</div><div>11.00-11.45 <span style="white-space:pre"> </span>Effective Lotus/INNOVA Lotus/Sustainable Lotus</div><div>12.00-12.45<span style="white-space:pre"> </span>Lotus Roots</div><div><br></div><div><b>Hashtag:</b></div><div>#LotusAwards</div>
[register] =>
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[video] =>
[deleted] => 0
[create_date] => 2024-03-08
[modify_date] => 2024-03-17
[archive_img] =>
[event_date] => 3
[start_time] => 10.00
[end_time] => 12.45
[clickable] => YES
[timeline] => 1711162800
[sort] => 37
[type] => 0
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[3] => Array
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[id] => 18
[group_img] => Public/Uploads/speakers/2024-02-02/65bcb7f4b71bc.jpg
[title] => Storytelling in the Next Creative Renaissance: AI Meets Human Ingenuity
[synopsis] => <div>We know from research the entertainment-centric nature of content on the platform drives 15% higher brand affinity and 14% higher purchase intent. Yet, due to the uncertain economic environment, marketers are striving to do more with less – and the obvious reflex is to scale back budgets on creative ideas. But decades of marketing hindsight have demonstrated that brands that disrupt in a downturn are the ones rewarded with possibility. True impact today isn't about adaptation; it's about cutting through the clutter of endless media formats to create and foster meaningful, community-driven stories that enrich culture. This approach takes boldness, and that often means embracing the new wave of tools powered by AI to pave the way forward. We invite you to take a deep-dive into a new suite of TikTok technology that works hand-in-hand with human ingenuity, allowing the best minds in our industry to return to doing what they really love: create.</div><div><br></div><div><b>Hashtag:</b></div><div>#CreativeRenaissance #AIandIngenuity #CreativeMadeEasyonTikTok</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-02-02
[modify_date] => 2024-02-02
[archive_img] =>
[event_date] => 3
[start_time] => 10.05
[end_time] => 10.40
[clickable] => YES
[timeline] => 1711163100
[sort] => 13
[type] => 0
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[promo] => Public/Uploads/speakers/2024-02-02/65bc89392389d.jpg
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[4] => Array
(
[id] => 11
[group_img] => Public/Uploads/speakers/2024-02-02/65bcb80a4b11c.jpg
[title] => D&AD Trend Report
[synopsis] => <div>This report delves into nascent trends that dominated the D&AD Pencil winning work in 2023. It distils the catalogue of insights gathered from the jury rooms, as well as the impact of wider cultural and societal shifts in the world at large.</div><div><br></div><div>The D&AD Awards celebrate the very best creative work across advertising and design. 300+ world-leading designers, advertising experts and skilled creatives cast their eye over a record number of over 12,000 entries across 40 categories in 2023.</div><div><br></div><div>For work to win at D&AD, jurors needed to see flawless execution supporting the big, bold idea. This year only two winners took home the ultimate Black Pencil and 69 entries were awarded the iconic Yellow Pencil.</div><div><br></div><div><b>Hashtag:</b></div><div>X - @dandad</div><div>Instagram - d_and_ad</div><div>Linkedin – D&AD - <a href="https://www.linkedin.com/school/d&ad/mycompany/">https://www.linkedin.com/school/d&ad/mycompany/</a></div><div>Donal Keenan - <a href="https://www.linkedin.com/in/donal-keenan-b758b442/">https://www.linkedin.com/in/donal-keenan-b758b442/</a></div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-01-29
[modify_date] => 2024-02-02
[archive_img] =>
[event_date] => 3
[start_time] => 10.40
[end_time] => 11.15
[clickable] => YES
[timeline] => 1711165200
[sort] => 17
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-01-29/65b7776548a24.jpeg
[logo] =>
[speaker] =>
[pdf] =>
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[5] => Array
(
[id] => 35
[group_img] => Public/Uploads/speakers/2024-03-12/65efe4c02c4ec.jpg
[title] => Decentralise to Survive!
Creating Cultural Impact Beyond Borders
[synopsis] => <div>Drawing from firsthand experiences of navigating global and virtual landscapes, our panel will discuss and debate the urgency of decentralising creative processes in the age of AI, expanding markets, and more focused teams. We’ll explore the role of local insights and cultural nuances in creating brands and campaigns with true global impact, and how to work with brands and people across the world.<br></div><div><br></div><div><b>Hashtag:</b></div><div>#decentralisetosurvive</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-08
[modify_date] => 2024-03-12
[archive_img] =>
[event_date] => 3
[start_time] => 11.15
[end_time] => 11.50
[clickable] => YES
[timeline] => 1711167300
[sort] => 35
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-12/65efb8dd6ed21.jpg
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
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[6] => Array
(
[id] => 41
[group_img] => Public/Uploads/speakers/2024-03-13/65f1164ce8523.jpg
[title] => Ogilvy Presents Young Lotus Workshop 2024:
Ogilvy x Dear Advertising, You Used To Be Funny.
[synopsis] => <div>Eighteen creative teams, representing eighteen cities will take part in this year’s Young Lotus Workshop, hosted by Ogilvy, under the theme, “Dear Advertising, you used to be funny.” </div><div><br></div><div>Julia and Supparat will introduce you to the 5 Finalist teams who will present their works on stage in front of delegates at the <b>Ogilvy</b> Presents <b>Young Lotus Workshop 2024: Ogilvy x Dear Advertising, you used to be funny</b> session <b>on Saturday 23 March at 11.50-13.00.</b> Delegates will also get to cast their votes for their favourite team to determine Popular Vote winner.</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-12
[modify_date] => 2024-03-13
[archive_img] =>
[event_date] => 3
[start_time] => 11.15
[end_time] => 13.00
[clickable] => YES
[timeline] => 1711167300
[sort] => 41
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-13/65f116494a914.jpg
[logo] =>
[speaker] =>
[pdf] =>
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[7] => Array
(
[id] => 13
[group_img] => Public/Uploads/speakers/2024-02-29/65dfe80418838.jpg
[title] => World Producers Summit
[synopsis] => <p class="MsoNormal" style="margin-bottom:6.0000pt;"><b><span style="font-family: " arial="" black";="" color:="" rgb(214,="" 39,="" 39);="" font-size:="" 12pt;"="">ABOUT THE WORLD PRODUCERS SUMMIT</span></b><b><span style="font-family: " arial="" black";="" color:="" rgb(214,="" 39,="" 39);="" font-size:="" 12pt;"=""><o:p></o:p></span></b></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:150%;">The world of production is changing- both in how commercials are viewed/consumed and in how they are made. If you are a production company owner, producer, agency producer or indeed any ADFEST delegate interested in discussing how commercials production has changed and what the opportunities are for production companies and for the agencies and advertisers commissioning commercials, then come along and participate in our discussion.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
line-height:150%;"><o:p></o:p></span></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"> </span></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;">Change in viewing commercials comes from the changing habits of consumers, driven by tech, with linear TV being a smaller part of the landscape as consumers see commercials on a multiplicity of screens and advertisers follow those eyeballs. At the same time, tech is enabling new approaches to production, with virtual production and now AI creating new opportunities. </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"><o:p></o:p></span></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"> </span></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><b><span style="font-family: Arial; line-height: 150%; font-size: 12pt;">The World Producers Summit</span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"> was created by the AICP, APA and CFPE and takes place in Cannes each year during Cannes Lions. The World Producers Summit at ADFEST is an opportunity for every ADFEST delegates to participate in that discussion and share an Asian perspective. </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"><o:p></o:p></span></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"> </span></p><p class="MsoNormal" align="justify" style="text-align:justify;text-justify:inter-ideograph;line-height:150%;"><b><span style="font-family: Arial; line-height: 150%; font-size: 12pt;">Steve Davies</span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;">, Chief Executive of the </span><a href="http://www.a-p-a.net/"><u><span class="15" style="font-family: Arial; line-height: 150%; color: rgb(0, 176, 240); font-size: 12pt;">Advertising Producers Association</span></u></a><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;color:rgb(0,176,240);"> </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;">(APA) and Executive Vice President of the </span><a href="https://www.cfp-e.com/"><u><span class="15" style="font-family: Arial; line-height: 150%; color: rgb(0, 176, 240); font-size: 12pt;">Commercial Film Producers of Europe</span></u></a><span class="15" style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;color:rgb(0,0,0);"> (CFPE)</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;color:rgb(0,0,0);">, </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;">will chair the summit at ADFEST.</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Times New Roman';
line-height:150%;"><o:p></o:p></span></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"> </span></p><p class="MsoNormal" style="margin-bottom:6.0000pt;"><b><span style="font-family: " arial="" black";="" color:="" rgb(214,="" 39,="" 39);="" font-size:="" 12pt;"="">SCHEDULE</span></b></p><table class="table"><tbody><tr><td style="border:none">Date:<br></td><td style="border:none">Saturday 23 March 2024<br></td></tr><tr><td style="border:none">Time:<br></td><td style="border:none">13.00 – 15.30<br></td></tr><tr><td style="border:none">Venue:<br></td><td style="border:none">Room Pattaya 3, Mezzanine Floor, PEACH<br></td></tr><tr><td style="border:none">Remark:<br></td><td style="border:none">Pre-Registration is required<br></td></tr></tbody></table><p class="MsoNormal" style="text-indent:18.0000pt;"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"><br></span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"><o:p></o:p></span></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
"> </span></p><p class="MsoNormal" style="margin-bottom:6.0000pt;"><b><span style="font-family: " arial="" black";="" color:="" rgb(214,="" 39,="" 39);="" font-size:="" 12pt;"="">ELIGIBILITY & REGISTRATION</span></b><b><span style="font-family: " arial="" black";="" color:="" rgb(214,="" 39,="" 39);="" font-size:="" 12pt;"=""><o:p></o:p></span></b></p><p class="17" style="margin-bottom:6.0000pt;margin-left:28.3500pt;mso-para-margin-bottom:0.5000gd;
text-indent:-18.0000pt;mso-pagination:widow-orphan;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Interested applicant must be a registered delegate of ADFEST 2024</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="17" style="margin-bottom:6.0000pt;margin-left:28.3500pt;mso-para-margin-bottom:0.5000gd;
text-indent:-18.0000pt;mso-pagination:widow-orphan;line-height:114%;
mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">To register, please click </span><b><span style="font-family: Arial; color: rgb(0, 176, 240); font-size: 12pt;"><a href="/index.php/Home/Program/register.html?id=13&column_pid=58&column_id=130">here</a></span></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"> and complete the online registration form </span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="17" style="margin-top:12.0000pt;margin-bottom:6.0000pt;margin-left:28.3500pt;
mso-para-margin-bottom:0.5000gd;text-indent:-18.0000pt;mso-pagination:widow-orphan;
line-height:114%;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Registration is not confirmed until you receive a confirmation notification from ADFEST</span><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="17" style="margin-top:12.0000pt;margin-bottom:6.0000pt;margin-left:28.3500pt;
mso-para-margin-bottom:0.5000gd;text-indent:-18.0000pt;mso-pagination:widow-orphan;
line-height:114%;mso-list:l0 level1 lfo1;"><!--[if !supportLists]--><span style="font-family:Symbol;mso-fareast-font-family:Calibri;">· </span><!--[endif]--><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);">Reservation is strictly </span><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); font-size: 12pt;">first-come-first-served</span></u></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"> & seats are limited to only</span><span style="mso-spacerun:'yes';font-family:'Franklin Gothic Book';mso-fareast-font-family:Calibri;
mso-bidi-font-family:Arial;color:rgb(0,0,0);"> </span><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); font-size: 12pt;">33</span></u></b><b><u><span style="font-family: Arial; color: rgb(0, 0, 0); font-size: 12pt;"> delegates only.</span></u></b><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:Calibri;
color:rgb(0,0,0);"><o:p></o:p></span></p><p class="MsoNormal"><span style="mso-spacerun:'yes';font-family:Arial;mso-fareast-font-family:'Yu Mincho';
color:rgb(0,0,0);">For more information, contact </span><a href="mailto:Meen@ADFEST.com"><b><u><span class="15" style="font-family: Arial; color: rgb(5, 99, 193); font-size: 12pt;">Meen@ADFEST.com</span></u></b></a></p>
[register] => Saturday 23rd March 2024 , 13.00 – 15.30 at Room Pattaya 3, Mezzanine Floor, PEACH
[eligibilty] => <ul style="margin-left: 33px"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Reservation is strictly first-come-first-served</li></ul>
[video] =>
[deleted] => 0
[create_date] => 2024-01-30
[modify_date] => 2024-02-29
[archive_img] =>
[event_date] => 3
[start_time] => 13.00
[end_time] => 15.30
[clickable] => YES
[timeline] => 1711173600
[sort] => 27
[type] => 3
[app_home] =>
[promo] => Public/Uploads/speakers/2024-02-29/65dfe7f448799.jpg
[logo] =>
[speaker] =>
[pdf] => world
[moderate] =>
[register_name] =>
[register_office] =>
)
[8] => Array
(
[id] => 38
[group_img] => Public/Uploads/speakers/2024-03-13/65f198761a0b2.jpg
[title] => Winners Showcase
[synopsis] => <div>Don’t miss the screening of ADFEST 2024 Lotus Awards winners announced on Friday 22 March <b>from 13.00 on Saturday 23 March at the Breakout Stage.</b></div><div><br></div><div>Lotus Awards winners include:</div><div><div>● Brand Experience Lotus</div><div>● Commerce Lotus</div><div>● Design Lotus</div><div>● Digital & Social Lotus</div><div><div>● Digital Craft Lotus</div><div>● Direct Lotus</div><div>● Entertainment Lotus</div><div>● Film Craft Lotus</div><div><div>● Media Lotus</div><div>● Mobile Lotus</div><div>● New Director Lotus</div><div>● PR Lotus</div><div>● Print & Outdoor Craft Lotus</div></div></div></div><div><br></div><div><b>Hashtag:</b></div><div>#LotusAwards</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-08
[modify_date] => 2024-03-13
[archive_img] =>
[event_date] => 3
[start_time] => 13.00
[end_time] => 18.00
[clickable] => YES
[timeline] => 1711173600
[sort] => 38
[type] => 0
[app_home] =>
[promo] =>
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[9] => Array
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[id] => 32
[group_img] => Public/Uploads/speakers/2024-03-01/65e13753a34d7.jpg
[title] => White Canvas or Black Mirror new ways creative tech impacts culture
[synopsis] => <div>Creative Technology can be an immersive white canvas for creation or a dystopian black mirror for intrusiveness. </div><div><br></div><div>Technology by itself has not been the catalyst for this disruption. It’s not powerful enough to change the world. Think about it. Without creativity, technology is useless. It needs intention and purpose to create the new. </div><div><br></div><div>In 3 ways: New Experiences. New Ecosystems. New Legacies </div><div><br></div><div>It’s not about Creativity versus Technology. It’s Creativity and Technology. Because the future of creativity in marketing is not solutions for marketing. It’s solutions with a positive impact on culture.</div><div><br></div><div><b>Hashtag</b></div><div>#WhiteCanvasBlackMirror</div>
[register] =>
[eligibilty] =>
[video] =>
[deleted] => 0
[create_date] => 2024-03-01
[modify_date] =>
[archive_img] =>
[event_date] => 3
[start_time] => 14.30
[end_time] => 15.05
[clickable] =>
[timeline] => 1711179000
[sort] => 32
[type] => 0
[app_home] =>
[promo] => Public/Uploads/speakers/2024-03-01/65e137507210c.png
[logo] =>
[speaker] =>
[pdf] =>
[moderate] =>
[register_name] =>
[register_office] =>
)
[10] => Array
(
[id] => 33
[group_img] => Public/Uploads/speakers/2024-03-20/65fa96e87d8a6.jpg
[title] => SHAPE MY PORTFOLIO
[synopsis] => <div><p class="MsoNormal"><span class="fontdemi">ABOUT THE WORKSHOP</span><span style="font-weight: 700;"><o:p></o:p></span></p><p class="MsoNormal"><span class="fontdemi"><span style="font-family: Arial;">Overview:</span></span></p></div><div>Shape My Portfolio is designed to give aspiring creatives the rare opportunity to elevate their portfolio. The one-on-one mentorship allows young creatives to present their portfolios to creative gurus and receive invaluable constructive feedback for self-improvement.</div><div><br></div><div>Each 30-minute session will give participants exclusive access to a one-on-one with a senior creative mentor to assess their portfolio to:</div><div><div>● Discuss the strength and weaknesses of their portfolio</div><div>● Help create their personal brand</div><div>● Provide tips on what employers look for</div><div>● Help land their dream job</div></div><div><br></div><div>Powered by McCann Worldgroup and headed by Valerie Madon, Chief Creative Officer</div><div>APAC, Shape My Portfolio presents young creatives with the unique opportunity to curate a strong portfolio.</div><div><br></div><div><p class="MsoNormal"><span class="fontdemi">SCHEDULE</span></p><table class="table" border="0"><tbody><tr><td style="line-height: 1.42857; border: none;">Date:</td><td style="line-height: 1.42857; border: none;">Friday 22nd March 2024 & Saturday 23rd March 2024<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Time: <br></td><td style="line-height: 1.42857; border: none;">14.30-17.30 (6 x 30-minute session each day)<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Venue:<br></td><td style="line-height: 1.42857; border: none;">Room Pattaya 6, Mezzanine Floor, PEACH<br></td></tr><tr><td style="line-height: 1.42857; border: none;">Remark:<br></td><td style="line-height: 1.42857; border: none;">Pre-Registration is required<br></td></tr></tbody></table><p class="MsoNormal" style="text-indent: 18pt;"><br></p><p class="MsoNormal"><span class="fontdemi">ELIGIBILITY & REGISTRATION</span><span style="font-weight: 700;"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Interested applicant must be a registered delegate of ADFEST 2024</span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">To register, click </span><span style="font-family: Arial; color: rgb(0, 176, 240);"><a href="/index.php/Home/Program/register.html?id=31&column_pid=58&column_id=209">here</a></span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Registration is not confirmed until you receive a confirmation notification from ADFEST</span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span><span style="font-family: Arial; color: rgb(0, 0, 0);">Reservation is strictly </span><span style="font-weight: 700;"><u><span class="fontdemi" style="color: rgb(0, 0, 0);">first-come-first-served</span></u></span><span style="font-family: Arial; color: rgb(0, 0, 0);"> & seats are limited to </span><span style="font-weight: 700;"><u><span class="fontdemi" style="color: rgb(0, 0, 0);">2 </span></u></span><span style="font-weight: 700;"><u><span class="fontdemi" style="color: rgb(0, 0, 0);">delegates per session only</span></u></span><span style="font-family: Arial; color: rgb(0, 0, 0);">.</span></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Arial; color: rgb(0, 0, 0);"><br></span><span style="font-family: Arial; color: rgb(0, 0, 0);"><o:p></o:p></span></p><p class="fontdemi"><span style="font-weight: 700;">SPECIAL REQUIREMENTS</span><br></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Symbol;"> · </span> <font color="#000000" face="Arial">Participant must bring their portfolio to present and discuss with the mentors</font></p><p class="17" style="margin-bottom: 6pt; margin-left: 7.1pt; text-indent: -18pt;"><span style="font-family: Arial; color: rgb(0, 0, 0);"><br></span></p><p class="MsoNormal"><span style="font-family: Arial; color: rgb(0, 0, 0);">For more information, contact </span><a href="mailto:Meen@ADFEST.com"><u><span class="15" style="font-family: Arial; color: rgb(5, 99, 193);">Meen@ADFEST.com</span></u></a><span style="font-family: Arial; color: rgb(67, 190, 218);"> </span></p></div>
[register] => Friday 22nd March 2024 & Saturday 23rd March 2024, 14.30-17.30 at Room Pattaya 6, Mezzanine Floor, PEACH
[eligibilty] => <ul style="margin-left: 33px;"><li>You must be a registered delegate of ADFEST 2024</li><li>Registration is not confirmed until you receive a confirmation notification from ADFEST</li><li>Your preferred session selection is not guaranteed, and reservation is strictly first-come-first-served</li></ul><p><br></p>
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[pdf] => SHAPE
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[title] => Is Spatial Computing the Key to a New Wonderland?
[synopsis] => <div>Join us as we tumble down the rabbit hole to discover how spatial computing is opening avenues for unexplored engagement and storytelling in the world of advertising.</div><div><br></div><div>Spatial computing represents a major shift from 2D screen interfaces to immersive 3D environments, offering brands a new wonderland of unparalleled creative possibilities. Our session will explore the profound impact this technology has on the advertising industry, revealing how it blends physical and digital worlds. We'll examine its profound effects on human perception and its role in evolving strategies and narratives.</div><div><br></div><div>In this new age of Meta Quest 3 and Apple Vision Pro, the integration of realistic 3D objects in everyday settings redefines advertising, forging deeper connections between consumers and brands. In this session, we will be your guide on how to play, test, break, and explore the potentials of spatial computing to create immersive campaigns that merge the physical and digital worlds seamlessly. </div><div><br></div><div>This paradigm shift in advertising, marked by the advent of spatial computing, calls for a rethinking of traditional approaches. We will address the challenges and opportunities presented by this technology, encouraging attendees to experiment and innovate in this transformative era. </div>
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[create_date] => 2024-01-29
[modify_date] => 2024-02-17
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[start_time] => 15.05
[end_time] => 15.40
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[title] => Talk Sustainability to Human, Be Human
[synopsis] => <div>Are you ready to unlock the hidden power of sustainability? This session dives into the game-changing concept of
internal sustainability: empowering individuals within your agency to drive meaningful change, both personally and
professionally.</div>
<div><br></div>
<div>Move beyond traditional green initiatives and discover how fostering awareness, purpose, and growth in your team
can lead to:</div>
<div>
<p>
<font face="Arial"><br></font>
</p>
<p class="MsoNormal" style="margin-top: 3pt; margin-left: 36pt; text-indent: -18pt; line-height: 125%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
<!--[if !supportLists]--><span style="font-family: Arial; ">● </span><!--[endif]-->
<font face="Helvetica"><span style="line-height: 125%; ">Powerful campaigns
with authentic sustainability messaging: Your employees' genuine connection to the cause will shine through in
your work, resonating with audiences on a deeper level.</span></font></p><p class="MsoNormal" style="margin-top: 3pt; margin-left: 36pt; text-indent: -18pt; line-height: 125%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: Arial;">● </span> <font face="Helvetica">Enhanced creativity and innovation: Purpose-driven individuals bring fresh perspectives and passion to their work, leading to groundbreaking ideas and campaigns.</font></p><p class="MsoNormal" style="margin-top: 3pt; margin-left: 36pt; text-indent: -18pt; line-height: 125%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: Arial;">● </span> <font face="Helvetica">Increased employee engagement and satisfaction: Creating a culture of sustainability fosters a sense of belonging, purpose, and well-being, reducing turnover and attracting top talent.</font></p><p class="MsoNormal" style="margin-top: 3pt; margin-left: 36pt; text-indent: -18pt; line-height: 125%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><span style="font-family: Arial;">● </span> <font face="Helvetica">Improved decision-making and resource management: When everyone understands the impact of their choices, your agency operates more efficiently and responsibly.</font><br></p>
<p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; line-height: 125%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
<font face="Helvetica"><span style="line-height: 125%; "><br></span></font>
</p>
</div>
<div>
<p class="MsoNormal" style="margin-left: 36pt; text-indent: -18pt; line-height: 125%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">
<span style="mso-spacerun:'yes';font-family:Calibri;font-size:11.0000pt;">
<o:p></o:p>
</span></p>
</div>
<div><b>Hashtag:</b></div>
<div>#sustainabilityinaction #talksustainablitytohuman #empatheticcommunication</div>
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[title] => Designing Our Cyborg Future with Human-AI Symbiosis
[synopsis] => In the session "Designing Our Cyborg Future with Human+AI Symbiosis," Pat will discuss his research and experiments at MIT Media Lab that show how we might design AI systems that work to augment human intelligence, creativity, decision making, learning, and more, ultimately creating the future of cyborgs that foster wonder, wisdom, and well-being.
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[title] => Brands = Feelings
[synopsis] => <div>Our industry exists to connect brands to consumers in the most effective way possible, to deliver an unfair advantage to clients who compete in a never-ending-sales race. </div><div><br></div><div>In recent years, marketing conferences have focused on the impact of programmatic and web3.0, yet our industry has proved to be no more effective at selling stuff. </div><div><br></div><div>Today, the industry focus has shifted to AI. Debates and demos drop daily, pointing to how AI will forever change our industry. </div><div><br></div><div>Meanwhile, we’ve missed the most exciting scientific discovery in psychology that explains why consumers act ‘irrationally’, despite being exposed to marketing that follows all the rules and uses all the tech.</div><div><br></div><div>Join Malcolm as he reveals the unspoken truth about what makes effective advertising. </div>
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