ADFEST 2024

< TO 3-DAY PROGRAM

AI Can't Get Angry. You Can.

Pooja Manek

With AI posing as a threat to human creativity, it’s never been a better time to be more human. Anger is the strongest human emotion. It’s a force for good for creativity, a tool that makes us irreplaceable, only if we channel it well. Anger is an approach emotion, unlike disgust, indifference, dislike, jealousy and resentment which are withdraw emotions. Studies show that people who feel angry (vs. sad, for example) are less likely to think in systematic ways, and are more likely to rely on broad, global cues when judging information. This kind of global processing tends to be associated with literally seeing the bigger picture, faster. AI could be everything we have needed. But without being able to feel emotions, in this case–anger, AI will never be able to replace Human Intelligence (or Human Stupidity). The advent of machines made ‘handmade’ a luxury. In the same breath, the advent of AI makes ‘human-made’ the differentiator that brands will seek more intently. This session will also be power-packed with actionable insights and case studies that will enable creative folks to act their rage and turn it into a fair advantage.

Hashtag:

#HumanIntelligence #HumanStupidity #IdeaGeneration #HumanmadeCreativity

#AngerForGood #AngerForCreativity #AIvsHI

Pooja Manek

Creative Director & Founding Member

Talented Agency

Bengaluru

Pooja Manek is the Founding Member and Creative at Talented agency, the hottest, employee-owned indie agency from India. Her creative leadership has influenced Talented's wins at its debut year at Campaign Asia Agency Of The Year awards, where they won a Gold in South Asia Best Place to Work, and a Silver in Creative Agency of The Year, among 4 other awards. Before Talented, she was Creative Director at Dentsu Webchutney, leading global accounts such as Google, YouTube, Tinder, Spotify, and legacy Indian brands such as Flipkart and Swiggy. In 2021 she was the only Indian on the Next Creative Leaders list, awarded by The One Club and 3% movement. Over the years, her creative work has gone to win multiple awards across various global stages from Cannes to Spikes Asia.

She’s a core member of Talented’s founding team where her presence, point of views, and her creative work help the teams and the clients subscribe to an inclusive and equitable future. She moonlights as a change maker through initiatives such as The 7PM Club–a mentorship matchmaking event in collaboration with Indian Creative Women, that make the industry a better place for women and for underrepresented voices.

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