ADFEST 2024

< TO 3-DAY PROGRAM

Is Spatial Computing the Key to a New Wonderland?

Ty Curtis

Join us as we tumble down the rabbit hole to discover how spatial computing is opening avenues for unexplored engagement and storytelling in the world of advertising.

Spatial computing represents a major shift from 2D screen interfaces to immersive 3D environments, offering brands a new wonderland of unparalleled creative possibilities. Our session will explore the profound impact this technology has on the advertising industry, revealing how it blends physical and digital worlds. We'll examine its profound effects on human perception and its role in evolving strategies and narratives.

In this new age of Meta Quest 3 and Apple Vision Pro, the integration of realistic 3D objects in everyday settings redefines advertising, forging deeper connections between consumers and brands. In this session, we will be your guide on how to play, test, break, and explore the potentials of spatial computing to create immersive campaigns that merge the physical and digital worlds seamlessly.

This paradigm shift in advertising, marked by the advent of spatial computing, calls for a rethinking of traditional approaches. We will address the challenges and opportunities presented by this technology, encouraging attendees to experiment and innovate in this transformative era.

Ty Curtis

Founder & Managing Director

Activate Studios

Immersive Specialist

Fin Design + Effects (Asia)

Brisbane

Ty Curtis, a dynamic entrepreneur at the forefront of immersive engagement and the founder of Activate Studios, has been designing and producing extended reality (XR) experiences since 2012. His ability to forecast future trends, coupled with a knack for risk-taking and commercial execution, has led Ty to collaborate with global brands such as BMW, Free Fire, Suzuki, Lendlease, and Jimmy Choo. Activate Studios, under his leadership, excels in shaping memorable gamified adventures, immersive experiences, and interactive moments, significantly influencing the future of entertainment and advertising.

For his upcoming presentation, Ty is joining forces with Fin Design + Effect (Asia), a company celebrated for its highly crafted VFX and compelling storytelling. Ty's relationship with Fin Design goes beyond this collaboration; he was instrumental in establishing their immersive branch, 'Imperfect Circle', in Shanghai and later played a pivotal role in managing their Shanghai studio's business operations.

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