PROGRAM
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THE CHANGING FACE OF RETAIL
Leslie Hodgin
Millenials and Gen Z expect more from every shopping experience. These young shoppers are changing the face of retail. From technology to customization, EXPERIENCES drive brand loyalty, return visits and purchase. This talk will share insights and trends of the new store experience reality, and show examples of how global brands are successfully building the future of retail.
Leslie Hodgin
Global Retail Group Director
Cheil Worldwide
Seoul
Leslie Hodgin has more than 20 years of agency and marketing experience covering all aspects of brand management including retail and shopper marketing, experiential, digital, B2B and traditional advertising. She has worked across verticals from telecom to tech to CPG. She currently leads the Omni-Channel Business Group at Cheil in Seoul, covering all aspects of Global Retail experience for Samsung clients to include:
- Strategy and planning
- Store design and visual merchandising
- Contents
- Learning and Development for sales staff
- Technology and operations
Before joining Cheil in 2017, Leslie led AOR for the Oreo Global team at The Martin Agency in Virginia, USA. Prior to this, at iris worldwide in New York, she focused on retail, experiential and digital work with various clients, and at WongDoody in Seattle she ran the North America retail business for T-Mobile. She began her retail marketing career in business development for a regional commercial architecture/design firm in the Pacific Northwest. Her client roster includes Sony, T-Mobile, Microsoft, HP, Saks Fifth Avenue, Coty, adidas, Tylenol, ExxonMobil, Mondelez (Oreo Global and N. America cracker businesses), Manpower Group and others.
WEDNESDAY 20 MARCH
TRENDS FROM THE WORLD’S MOST CREATIVE CAMPAIGNS
TECHNOLOGY INNOVATION AND BRAND BUILDING
MAKE VR SOMETHING MORE THAN JUST A ROLLER COASTER RIDE. CINEMATIC VR.
IDEAS. PATTERNS & AI
WHY HUMAN INSIGHT MATTERS MORE IN THE TECH-DRIVEN ERA.
MORE FEMALE VOICES IN THE ADVERTISING PIPELINE ENCOURAGING PARITY IN THE BUSINESS
VFX AND THE FUTURE OF CREATIVE COLLABORATION GETTING THE MOST OUT OF PARTNERSHIP
THINK WITHIN THE 9:16 BOX- VERTICAL STORYTELLING
WOMEN DON’T DRINK BEER – WHY YOUR DATA CAN BE WRONG
BEYOND CULTURE, WHAT INFLUENCES FILM CRAFT?
THURSDAY 21 MARCH
FRIDAY 22 MARCH
WHY THE WORLD NEEDS MORE AGENCIES AND HOW TO START ONE
LET’S LEARN FROM THE "CREATIVE HACKERS"
IS ADVERTISING MORE FUN IN THE PHILIPPINES?
MOVING TOYOTA INTO TOMORROW. TODAY.
TOYOTA’S MOVEMENT TOWARDS POSITIVE CHANGE VIVA COMMERCIAL FILMS!!!!! CAN SOAP SAVE THE WORLD? THE ONE CLUB FOR CREATIVITY - MORE THAN JUST AN AWARD SHOW THE NEW ERA OF CREATIVE PROBLEM SOLVING THE CHICKEN, THE EGG, OR IN TODAY’S TECH WORLD, DOES THE OMELETTE COME FIRST?
TOYOTA’S MOVEMENT TOWARDS POSITIVE CHANGE VIVA COMMERCIAL FILMS!!!!! CAN SOAP SAVE THE WORLD? THE ONE CLUB FOR CREATIVITY - MORE THAN JUST AN AWARD SHOW THE NEW ERA OF CREATIVE PROBLEM SOLVING THE CHICKEN, THE EGG, OR IN TODAY’S TECH WORLD, DOES THE OMELETTE COME FIRST?
