Creative Shift
Mariko Kondo
With the arrival and accelerating advancements of Generative AI, we find ourselves in the midst of a profound structural change.
Businesses in all industries are increasingly adopting AI, which have had significant impacts on content creation and the environment surrounding brands. In this session, we will analyze the implications of AI, the changing roles of humans, and paradigm shifts that brands need to embrace to remain relevant in the evolving landscape of AI.
Hashtag:
Creativity, Artificial Intelligence, Generative AI, Branding
Mariko Kondo
Head of Tokyo
I&CO
Tokyo
Mariko built her career at beacon/ Leo Burnett Tokyo as Senior Strategist, supporting global brands through research, creative and media. She then moved to Hakuhodo i-studio as project manager for digital products development. With this unique mix of experience, she joined I&CO, a Business Invention Firm founded by Rei Inamoto and Rem Reynolds. She has led projects to create the 'next' for clients - be it corporate purpose or digital brand experience.
THURSDAY 21 MARCH
FRIDAY 22 MARCH
SATURDAY 23 MARCH
PROGRAM
THURSDAY 21 MARCH
FRIDAY 22 MARCH
SATURDAY 23 MARCH
