White Canvas or Black Mirror
new ways creative tech impacts culture
Joao Flores
Creative Technology can be an immersive white canvas for creation or a dystopian black mirror for intrusiveness. 

Technology by itself has not been the catalyst for this disruption. It’s not powerful enough to change the world. Think about it. Without creativity, technology is useless. It needs intention and purpose to create the new. 

In 3 ways: New Experiences. New Ecosystems. New Legacies 

It’s not about Creativity versus Technology. It’s Creativity and Technology. Because the future of creativity in marketing is not solutions for marketing. It’s solutions with a positive impact on culture.

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#WhiteCanvasBlackMirror
Joao Flores
Regional Executive Creative Director, APAC
Media.Monks
Singapore

“Bringing creativity back to the boardroom” that’s the life purpose of an exprofessional football player turned into a visionary creative lead. With a globalista journey that started more than 20 years ago across Europe, the Middle East and now in Asia for the last 6 years.

First with Dentsu, where gained accolades and recognition while growing the business, and being promoted to Chief Creative Officer, and now crazy rapidly growing Media.Monks integrated creative product and teams in APAC, challenging the status-quo and pioneering the New Era of Creativity.

“Joao is known for his creative leadership and disruptive creative process, with an incredible clear vision for integrated ideas to positively impact people, businesses and culture” says Matt Godfrey EVP Media.Monks APAC.

With a passion for crafted connected ecosystems, he’s now transforming how creative, tech and data work together to create human-craft ideas with a positive impact in culture, from Asia to the World.
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