ADFEST 2024

< TO 3-DAY PROGRAM

The Art of Authentic Connections: Digital Persona Revolution 2.0

Nikola Stefanović

Storytelling transcends boundaries. From the tales woven in ancient narratives to the dynamic personas of our digital age, characters have shaped our emotions, connected us across generations, and mirrored the depths of our humanity.

Trans-media narratives invite active participation, blurring the realms of fiction and reality. Gamification fosters a sense of shared ownership, uniting enthusiasts across diverse platforms.

And the future? It’s transformative. Generative AI simplifies creation, breathing life into characters and unlocking untapped creative potential. Advancements in digital humans redefine the possibilities, offering flexibility beyond conventional limitations.

This evolution isn’t just artistic; it’s an investment in the future. The potential for characters to forge connections and inspire action among audiences is unprecedented. They stand as conduits for engagement, beckoning brands to invest in these narratives that resonate deeply within our digital society.

In conclusion, the rise of digital persona heralds an era of profound opportunities. From ancient origins to the brink of technological marvels, characters remain the beating heart of narratives. Investing in them isn’t just a creative choice; it’s an investment in forging genuine connections and inspiring action among audiences yet to come.

Hashtag:

#storytelling #digitalpersona #transmedia

Nikola Stefanović

Director

The Mill

Shanghai

Nikola is a member of The Mill Shanghai’s creative team. He is a director, visual artist, award-winning colorist and above all, a pusher of technological and creative boundaries.

A native of Serbia, he has been in the Asian market for almost 15 years, and during his time at The Mill has been at the forefront of some of their most creative, award-winning and visually striking campaigns.

He believes in harnessing and embracing the huge strides taken by technology and AI to tell very human stories for today’s ever-evolving world.

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