Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape
Josy Paul/Guan Hin Tay
Creativity isn’t just about producing something new. It’s about context, emotion, and human experience. It’s about the ideas that spring up from nowhere, the sudden inspirations, and the intuitive leaps that don’t always follow logical patterns.

This is the human element that is the source of the idea that impacts brands and transforms business and society.

This is not to say that generative AI is an adversary to human creativity. In fact, it’s quite the opposite. Generative AI can be a powerful tool for boosting our creativity while offering new possibilities for the execution of ideas.

With stories, anecdotes, and personal examples, this presentation underlines the power of deep listening, confessions, radical empathy, collide and tapping into memory structures to unlock ideas that can be enhanced by the judicious use of AI.

Every technological revolution comes with its set of obstacles. The key is not to shy away from these challenges but to adapt, evolve, and find ways to turn them into opportunities.

In essence, it’s about balancing the limitless potential of generative AI with the nuanced, unpredictable, and beautiful chaos of human creativity. This balance will shape the future of creativity, and it’s an exciting future to look forward to.

Hashtag:
#AdaptToThrive #AI #IdeasUnlocked #Innovation #EmpathyDriven #HumanAIConnect
Josy Paul
Chairman and Chief Creative Officer
BBDO India
India

Josy started BBDO India from the backseat of his car in 2008.

His visionary leadership has since garnered accolades such as 'Creative Agency Head of The Year' by the Indian Advertising Association (IAA) and recognition as one of the most influential figures in Indian advertising, as acknowledged by The Economic Times. In 2020, he received the esteemed honour of being inducted into the Advertising Club Calcutta's Hall of Fame.

Josy's groundbreaking past campaigns, guided by his philosophy of 'Create acts, not ads,' have consistently challenged norms and inspired change. The iconic #ShareTheLoad campaign, launched in 2015, initiated dialogues on gender equality by championing men's involvement in household chores, earning prestigious awards like a Glass Lion Grand Prix at Cannes and multiple Gold Lions.

Before his BBDO India journey, Josy established the challenger agency 'David' for Ogilvy in June 2000, which has now grown into a global network.

Josy Paul remains a challenger at heart, catalysing transformative shifts in perception and cultural attitudes. He actively contributes to the industry as a jury member in renowned award shows and his words are frequently seen in the press. His dynamic presence extends to speaking engagements on prominent stages like Cannes Lions, where his visionary ideas continue to inspire change.

Side Fact: Josy was born during an earthquake and has a permanent tremor.
Guan Hin Tay
Creative Chairman
BBDO Singapore

Tay Guan Hin, Creative Chairman of BBDO Singapore, carved a significant name for himself in the creative industry. His creativity, displayed through his contributions to notable agency global networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett, has been a game-changer. Through digital engagement, his expertise in fostering brand preference for blue-chip clients, including Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, has increased market share and successfully navigated complex business challenges.

His newly launched book by Penguin "Collide: Embracing Conflict to Boost Creativity" became one of Amazon's best-selling in less than 24 hours. This is his first book.

Internationally recognized, with over 300 creative awards to his name. He etched a mark in history by becoming the first Singaporean in Southeast Asia to serve as a Jury President at Cannes Lions and the first to preside Design & Art Direction London, a global show of high reputation and many other prestigious regional events like APAC Effies and ADFEST.

Known for his engaging speeches, Guan has been a global keynote speaker at various industry events, including TEDx, Spikes Asia, Ad Stars, Brand Magic Summit, One Show, and Cannes Lions. He has shared his insights with major clients such as the US Grain Council, Tencent, Ntuc, TikTok, Meta and Unilever.

A strong advocate for nurturing future talents, Guan founded the first student awards in Singapore and has mentored and trained young talents. He notably served as a judge and speaker at the 2004 One Show China. 

Guan's dedication to promoting innovation was further demonstrated during his tenure as the President of the Asia Professional Speakers Association from 2022-2023.
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