ADFEST 2024

< TO 3-DAY PROGRAM

Say H.I. to Gaming X Marketing: Connecting with Asia's Gaming Communities

Rey Tiempo

The worlds of gaming and marketing/ advertising have become increasingly intertwined in recent years, with innovative creative gaming work winning in major global industry award shows, and brands starting to harness the power of gaming communities, especially in Asia - one of its biggest and most engaged audiences.

Gaming X Marketing is the fresh new blanket term that tackles the ever-increasing relevance and rich creative branding opportunities in gaming; it is the brave new space that encompasses the overall eXperience: stemming from strategic framework and creative thinking vis-a-vis the end to end customer/ gamer and brand journey.

The session will delve into powerful Gaming X Marketing works, not only in Asia, but in the world, and how brands can tap into this growing space, with fresh new insights on connecting with the ever-increasingly complex gaming communities, turning them into passionate brand-advocates.

Speaking in this session will be Rey Tiempo: veteran creative head at the industry’s biggest networks – but also, quite possibly the industry’s biggest gamer: hardcore gamer since childhood, gaming columnist for major industry publications, as well as multiple global industry awards winner for a branded gaming work.

Hashtag:

#gaming #gameon #gamingxmarketing #creativityingaming #gamingcommunities #adobomagazine

Rey Tiempo

Creative Gaming Brand Specialist & Gaming Columnist

Game On + Adobo Magazine

Manila

Rey Tiempo is a multi-awarded Creative Gaming Brand Specialist. He has spent twenty-plus years leading teams to award-winning work in Publicis Groupe, VMLY&R, Dentsu, BBDO. He has been ranked as the number 1 Creative Director in the country and has consistently placed as one of the top creatives in the region.

Rey’s passion for gaming, music, comic book, literature, and pop culture have led to some of the most landmark achievements in the industry - among them, the Philippines’ first-ever Cannes Lions in Gaming, the country’s first-ever Spikes Asia Grand Prix for a Gaming work, as well as multiple Grand Prix, Golds and various citations at ADFEST, MAD Stars, New York Festivals, Clio, AWARD, D&AD, and London International Awards.

Rey created “Game On”, the first and only industry column / portal of its kind that tackles the intersects between the gaming and the marketing worlds. He is a regular resource person for gaming and has spoken and moderated for industry gaming events, most recently at DigiMax for the Digital Marketing Association of the Philippines.

Rey has served as President of the Creative Guild of the Philippines and has been invited to the jury of the biggest industry award shows from ADFEST to New York Festivals, APAC Effies and others. He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter, Bean.

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