PRESS RELEASE
WINNERS: ADFEST 2020 SPECIAL AWARD WINNERS

DENTSU IS NETWORK OF THE YEAR

DENTSU INC. TOKYO WINS AGENCY OF THE YEAR & DIGITAL AGENCY OF THE YEAR

LOONG BEIJING IS INDEPENDENT AGENCY OF THE YEAR

HAKUHODO DY MEDIA PARTNERS TOKYO IS MEDIA AGENCY OF THE YEAR

OMNIBUS JAPAN INC. TOKYO IS PRODUCTION COMPANY OF THE YEAR

SOJITZ CORPORATION WINS ADVERTISER OF THE YEAR

 

ADFEST is pleased to unveil its 2020 Special Award winners, which were also unveiled at tonight’s online ceremony on Monday 15th February 2021, 6:00pm (UTC+7).

 

ADFEST’s Special Awards are awarded to the creative businesses that win the highest number of Lotus Awards. Congratulations to our ADFEST 2020 Special Award winners:

 

NETWORK OF THE YEAR

For the 4th year in a row, Dentsu wins ADFEST’s Network of the Year! The works from 7 offices across the region contributed to this well-deserved win including:

·         Dentsu Inc., Tokyo

·         Dentsu Creative X Inc. Tokyo

·         Beijing Dentsu Advertising Co. Ltd., Beijing

·         BWM Dentsu Melbourne, Melbourne

·         Dentsu One (Bangkok), Bangkok

·         Dentsu Webchutney Mumbai

·         Taproot Dentsu, Mumbai


AGENCY OF THE YEAR

The Agency of the Year goes to Dentsu Inc., Tokyo from its various notable wins from:

·         “Tuna Scope” for Sojitz Corporation

·         “Mori Building Brand Movie Designing Tokyo” for Mori Building

·          “The Last Day of Sushi” for Euglena

·         “Creativity, Uncaged” for The One Show 2019 Exhibition In Japan

·         “Get Back, Tohoku.” for Tohoku Shinkansen

·         “We're Hiring...Based On Looks!” for KissMe

·         “Nikkei Blend” for Nikkei Inc.

·         “Language Sanctuary—Ad Space For Protecting Endangered Language” for Okinawa Times 70th Anniversary

·         “Stimulate Annual” for CCN Annual 2018

·         “Song of Nok Campaign: The Person Inside/Smartphone” for Nok

·         “Media Value-Switching” for "Your Name" Terrestrial Television Broadcast (Partner Company Toho Co., Ltd)

·         “Green Screen Actress Mika+Rika” for Mika+Rika

·         “The Most Wanted Job In Japan” for Indeed Ireland Operations Ltd.

 

INDEPENDENT AGENCY OF THE YEAR

Loong, Beijing wins the Independent of the Year for its very impactful “Team of One” for Tencent Foundation’s China Organ Donation. Team of One won multiple Gold Lotus trophies across various categories as well as this year’s Grande for Humanity.

 

DIGITAL AGENCY OF THE YEAR

Dentsu Inc., Tokyo also wins Digital Agency of the Year for its works in Digital Craft Lotus, Digital Lotus & Mobile Lotus including:

·         “Tuna Scope” for Sojitz Corporation

·         “Mori Building Brand Movie Designing Tokyo” for Mori Building

·         “Nikkei Blend” for Nikkei Inc.

 

MEDIA AGENCY OF THE YEAR

Hakuhodo DY Media Partners Tokyo wins ADFEST 2020 Media Agency of the Year for "Relief Drama” for RCC Broadcasting.

 

PRODUCTION COMPANY OF THE YEAR

The Production Company of the Year is awarded to Omnibus Japan Inc. Tokyo for:

·         “Mori Building Brand Movie Designing Tokyo” for Mori Building

·         “Mr. Oil” for Panasonic Corporation

·         “Pocari The Blue Dance: Hear Our Voices” for Pocari Sweat

·         “100 Years Train” for Sotetsu Holdings Inc.

·         “BOUM!BOUM!BOUM!” for BOUM!BOUM!BOUM! Production Committee.

 

ADVERTISER OF THE YEAR

The Advertiser of the Year goes to Sojitz Corporation for its innovative work, “Tuna Scope”, by the agency Dentsu Inc. with production by Dentsu Live Inc. and Shindii LLC., Tokyo

 

Congratulations to all the ADFEST 2020 Special Awards winners.

 

“Thanks to everyone who made ADFEST 2020 possible – we hope you will join us again for the ADFEST 2021 Lotus Awards online ceremony on 8 April, 2021 at 12pm (UTC+7),” said Jimmy Lam, President of ADFEST.  To register for the Virtual Awards and make sure you do not miss the latest updates, click here.

 

Founded in 1998, ADFEST is one of only eight regional creative festivals included in the WARC Creative Rankings, the annual worldwide league tables for the global advertising industry.

 

A summary of statistics for the ADFEST 2020 Lotus Awards entries is available to download here. For the full list of ADFEST 2020 winners, visit www.ADFEST.com

 

Ends

 

HEAD OF PR

Ms. Sara Fielding

Email: Sara@ADFEST.com

 

EDITOR

Ms. Barbara Messer

Email: Barbara@ADFEST.com  

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