OTHERS: ADFEST 2020: WUNDERMAN THOMPSON TO POWER ‘TRANSFORMATION AGENDA’ AT ADFEST BIZ SCHOOL | |
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ADFEST today
announced that Wunderman Thompson will power the agenda for ADFEST Biz School,
a future-fit business course for a new generation of marketing leaders. The
school’s Principal will be Justin Peyton, Wunderman Thompson APAC’s Chief
Strategy & Transformation Officer, and the course will take place from 18th
to 21st March in Pattaya, Thailand. Now in its
second year, ADFEST Biz School prepares marketers for the transforming
marketing landscape. Open to mid- to senior-level client marketers from across
the region, the course is specifically designed to connect data, technology,
and creativity with real world business fundamentals. Wunderman
Thompson APAC’s Chief Strategy & Transformation Officer Justin Peyton said,
“ADFEST brings together many of the best and brightest marketing minds from
around the region. I am very excited about the curriculum that we have
developed for them.” The
curriculum features a robust range of topics, including lectures on customer
experience, customer-centric businesses, ecommerce, data- and
technology-amplified creativity, content marketing, and media strategies in the
modern world. The ADFEST
Biz School participants will also be responding to Wunderman Thompson’s live
challenge, and will present to a panel of judges on the last day of the course.
Success will be assessed by participants’ ability to connect concepts from the
curriculum as they look towards the future of marketing. The winning team will
be presented with their certificates at the ADFEST 2020 Lotus Awards
Presentation, and also receive transferrable passes to attend ADFEST 2021! “The course
will provide participants with strong learnings that they will be able to apply
within their daily roles to drive great forward-looking works. I can’t wait to
see our participants apply their new found knowledge to create award-winning
works.” Justin said. Wunderman
Thompson is a creative, data and technology agency built to inspire growth for
its clients and its people. Using end-to-end solutions at a global scale, its
entrepreneurial spirit infuses creativity with emerging technology to deliver
revolutionary results. Jimmy Lam,
President of ADFEST, says: “This is an incredible opportunity for client
marketers to learn from the industry’s leading thinkers like Justin Peyton, and
creative legends like Mayan Lo. As the driving force behind ADFEST Biz School 2020, Wunderman
Thompson’s program is designed to teach marketers practical and creative
techniques they can use to grow their brands and businesses, with 10 immersive
sessions held over four days.” To be
eligible, participant must be a client, marketer, or an agency’s account
management team, and must be confirmed registered delegate of ADFEST 2020. For more information on the ADFEST Biz School
powered by Wunderman Thompson, click here. ADFEST 2020
takes place from 18th – 21st March in Pattaya, Thailand. If you are interested
in taking part in the ADFEST Biz School, contact BizSchool@ADFEST.com |
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