OTHERS: MCCANN WORLDGROUP TO POWER ADFEST’S FIRST “LOTUS SEEDS” PROGRAM FOR UNIVERSITY STUDENTS | |
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ADFEST
is giving post-secondary students in the Asia Pacific and Middle East an invaluable
opportunity to be mentored by creative industry professionals through its Lotus
Seeds program. “Our
new Lotus Seeds program is designed to unearth and nurture the next generation
of creative leaders,” explains Jimmy Lim, President of ADFEST. “The first Lotus
Seeds program will be powered by McCann
Worldgroup in partnership with Coca-Cola,
giving students the rare opportunity to work with one of the world’s most
iconic brands before they’ve even graduated.” Alex Lubar, President, McCann Worldgroup Asia Pacific, says: “We are delighted to be
supporting ADFEST’s inaugural Lotus Seeds, in partnership with our longstanding
client, Coca-Cola. As Campaign Asia’s Number One Network
for People & Diversity, talent is everything to McCann Worldgroup. After
all, our industry is built on people and the onus is on us to attract and
secure the brightest and best minds. “We
hope this programme will increase the visibility of our industry to the next
generation of talent and inspire them to make the leap into the agency world.” In
early January 2020, McCann and Coca-Cola will reveal a brief, and students will
have until 31st January
to submit their responses online. A jury
panel consisting of McCann’s top regional creatives, plus key Coca-Cola clients,
will judge their ideas and select 10 finalists. These finalists will be invited
to travel to ADFEST 2020, where they’ll experience a full-day mentoring
program, hosted by McCann, and an exclusive Q&A session with the Coca-Cola
client. Steve
Llewellyn, Creative Excellence Head of Design, Coca-Cola Greater China, says:
“We are excited to be partnering with ADFEST’s Lotus Seeds initiative to give
young students a platform to flex their creative muscles and share their fresh,
youthful perspectives on our brand. This is an important initiative as it is
this next generation of creative talent that will help us in our thinking to
push new boundaries of iconicity.” ADFEST
2020 runs from 18th to 21st March at PEACH (Pattaya Exhibition
and Convention Hall) in Thailand. On Day 4, all Lotus Seeds finalists will
present their ideas on the Break Out Stage. The top three winners, as judged by
McCann and Coca-Cola, will be presented with a Lotus Seeds awards certificate
at the ADFEST Lotus Awards ceremony that evening. To
enter, you must be a post-secondary level student (design school, college, university
or equivalent) currently enrolled in academic institutions in Asia Pacific or
Middle East region only. There is no restriction on age limit or academic
faculty, and the entry fee is THB1,000 (approx. USD$33) per entry. The
deadline for submissions is 31st January. Finalists will be
announced in mid-February. For more information, click here
or contact LotusSeeds@ADFEST.com |
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