SPEAKERS: ADFEST 2019 SIGNS UP GLOBAL LEADERS IN PRODUCTION AND CRAFTSMANSHIP TO PRESENT AT CRAFT@ADFEST | |
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ADFEST
continues to sign up world leading experts of creativity and craftsmanship to
present at Craft@ADFEST, a two-day stream dedicated to highlighting the latest
production, digital, content and technology trends, which runs from 20th-21st
March 2019 as part of ADFEST 2019.
ADFEST
is delighted to confirm the following Craft@ADFEST sessions:
‘World Animation Domination’,
presented by
Marko Klijn, Ringmaster, Cirkus, Auckland Craft@ADFEST: Wednesday 20th
March, 10.40-11.15 Discover
the power of character animation in this session from Marko Klijn, the
self-proclaimed ‘Ringmaster’ of Cirkus’, an animation company that launched in
New Zealand in 2006. Klijn believes that
animated characters are not just for kids. He’ll review the latest and greatest
animated spots from across the world.
‘Women Owned Companies: More Female Voices in the Pipeline’, hosted by
OWNED and moderated by Pippa Bhatt, Founding Partner & New Business
Director of Madam London, London Craft@ADFEST:
Wednesday 20th March, 14.30-15.05 Several
major brands want to appoint women-owned production companies more often – yet
they seem to be difficult to find. While there are many female producers, the
rate of female ownership or partnership is still relatively low. Pippa Bhatt, Founding
Partner & New Business Director of
Madam London will lead a conversation with Carly Stone, Founding Partner &
Executive Producer of Madam London; Emma Daines, Founder & CEO, Fin Design and
Effects, Sydney & Shanghai; Maria Laletina, CEO, SHP & SHP+, Shanghai and
Victoria Conners, Executive Producer, The Producers, Melbourne. They’ll discuss
why, now more than ever, it’s important to continue to drive the conversation
about equality forward.
‘VFX and the Future of Creative Collaboration: Getting the Most Out of
Partnership’, presented by Jamie Loudon, Executive Producer, MPC Shanghai Craft@ADFEST: Wednesday 20th March,
15.05-15.40 If
you’d like to learn how to better harness the power of VFX, don’t miss this
session from MPC Shanghai. Jamie Loudon joined MPC Shanghai in August 2018 and
will highlight a worrying trend in the current industry – specifically in Asia
– where there are fewer examples of smart collaborations between VFX and
creative. He’ll explain how the VFX industry can work with agencies and brands
to formulate the future of advertising.
‘Think
Within the 9:16 Box – Vertical Storytelling’, presented by Guan Hin Tay, Founder & Global
CCO, TGH Collective, Singapore Craft@ADFEST: Wednesday 20th March, 15.40-16.15 The future is vertical, according to Guan Hin Tay, who
points out that by 2019, vertical storytelling formats will take up 80% of all
internet traffic. If 9:16 vertical videos will be the new normal, then brands
need to learn how to create impact through Vertical Storytelling designed
specifically for mobile phone viewing. Don’t miss the opportunity to learn how
to create content for vertical formats to drive market share on social media.
‘Beyond Culture, What Influences Film Craft?’ moderated by Julie Thomas-Toda, Creative Producer of AOI Pro. Inc., Tokyo Craft@ADFEST: Wednesday 20th March, 16.50–17.25 Is film craft unique in Asian countries compared to,
say, Europe or America? Are the visual aesthetics, production techniques, and
rules of filmmaking driven by cultural and national differences? To get some
answers, Julie Thomas-Toda is returning to ADFEST this year to host an
illuminating conversation with three female Asian directors: Karina Taira, Film
Director, Fashion & Beauty Photorapher, who is based between Paris and
Milan; Aki Mizutani, Director & Editor, Cutters Tokyo; and Sling Ng, Director
from Directors Think Tank, based in Kuala Lumpur.
‘Technology Innovation and Brand Building’, presented by Paul
Lu, Brand, Creative, Events and Olympic Marketing Director at Intel China,
Beijing Craft@ADFEST: Thursday 21st
March 2019, 11.50 - 12.25 Marketing expert Paul Lu will reveal how Intel is
incorporating new technologies and tools into its own brand building efforts in
China. Lu is responsible for all brand related
marketing strategies at Intel China, including brand positioning, brand value management
and goal setting. From
AI to VR, 5G and autonomous driving, he’ll reveal Intel’s own practices for
employing new technologies within brand building campaigns, while ensuring its
brand remains top of mind.
‘2019 Brands: Your SUCCESS
is in SOUND’, presented by Diederik van Middelkoop, Creative Director at Amp.Amsterdam, Amsterdam Craft@ADFEST: Thursday 21st
March, 15.00 - 15.40 What does your brand sound like? In the age of voice assistants, this question has never been more important. Using humor and insight, this workshop will teach participants the growing importance of the sound of brands, with examples of successes and failures. Van Middelkoop has produced the sonic branding for brands like Jet Airways (Indian airline), NN (international finance), Traton (German Logistics Company) and Bavaria (Dutch beer).
ADFEST
2019 will again be divided into two streams: Craft@ADFEST on 20th –
21st March and Creative@ADFEST on 22nd – 23rd
March. For more details about registration fees and packages, or to book
tickets, click
here. For all the latest speaker announcements,
visit www.ADFEST.com |
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