FESTIVAL: INTRODUCING “TMRRW BIZ SCHOOL” – ADFEST’S CREATIVE BUSINESS SCHOOL FOR A NEW GENERATION OF MARKETERS | |
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ADFEST
is pleased to announce the launch of the TMRRW Biz School, a creative business
school for a new generation of marketing leaders, which runs from 20th
to 23rd March during ADFEST 2019 in Pattaya, Thailand.
“I
have always believed that good clients make great agencies. TMRRW Biz School
fills a gap in the market for a creatively-led dedicated business school for
the region’s CMOs and marketing leaders. Over four days during ADFEST 2019,
they’ll learn practical creative skills and tactics they can apply to their own
brands and organizations,” says Jimmy Lam, President of ADFEST.
According
to a recent survey of 1,500 chief executives conducted by IBM’s Institute for Business
Value, CEOs identify “creativity” as the most important leadership competency
for the successful enterprise of the future. Many Fortune 500 companies place
creativity as their number one priority, and are already using creativity as
strategic leverage to form a competitive edge.
But
according to Guan Hin Tay, Founder of TGH COLLECTIVE and a Creative Change Catalyst at APAC Global Advisory, most
business schools fail to teach marketers how to apply the essential tools, techniques, and
processes of innovation.
“Many
education programs focus solely on digital technology using data. Other schools
are better at teaching brand ideas or leadership skills. But no school combines
them all,” says Tay, who is joining TMRRW Biz School as its inaugural
Principal.
“I
am certain marketers who enter this school will leave more inspired to make a
massive difference to their brands by thinking strategically and tactically
using creativity.”
TMRRW Biz School has recruited a team of creative, data and digital experts to share their tactics and techniques:
- Richard Lee, former Chief Marketing Officer of PepsiCo Greater China and Master Hong in Greater China; and Co-Founder & Chairman at Frontier Communications (Shanghai, China) - Christine Wang, General Manager, E-Commerce at Publicis China (Shanghai, China) - Kenny Blumenschein, Creative Strategist, Greater China Region at Facebook (Hong Kong, China) - Pinit Chantaprateep, Vice President of Global Branding at Double A (Bangkok, Thailand) - Jax Jung, Global Creative Director, Cheil Worldwide (Seoul, South Korea) - Natalie Lam, International Creative Director (New York, USA) - Mitsuyuki Nakamura, Global President, dentsu X (London, UK)
Participants at TMRRW Biz School will be given tasks and challenges designed to
accelerate their progress and maximize their knowledge. Every marketer will
leave the school with practical techniques and tactics that they can apply soon
after in the workplace.
All
lecturers have been handpicked according to their industry expertise. From cutting-edge
digital experts to successful CMOs from blue-chip brands and leading business
influencers, they will present real-life case studies that show different ways
of solving real business challenges through creativity.
ADFEST’s
TMRRW Biz School runs from 20th March to
23rd March 2019. The school is open to registered delegates of ADFEST 2019
who work client-side. Enrolment is free but space is limited to 50
participants. Register here
or contact Betty@ADFEST.com for more information.
ADFEST
2019 also runs from 20th March to 23rd March at PEACH Royal Cliff Hotels Group,
Pattaya, Thailand with the theme ‘TMRRW.TDAY’. For the latest news and program announcements,
visit www.ADFEST.com |
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