SPEAKERS: LEADING PRODUCTION & DIGITAL EXPERTS TO PRESENT AT CRAFT@ADFEST 2019 LOCOMOTIVE, 2KG, GREY, IRIS WORLDWIDE, CHEIL – PLUS MORE YET TO BE ANNOUNCED | |
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ADFEST
has lined up some of the world’s leading production and digital experts to
present at Craft@ADFEST on 20th-21st March 2019.
Craft@ADFEST is dedicated to exploring the latest production, digital, content
and technology trends and will be followed by Creative@ADFEST on 22nd
and 23rd March, a two-day stream that’s all about creativity – the
DNA of ADFEST. ADFEST is pleased to confirm the following Craft@ADFEST sessions:
‘Make VR something more than just a roller coaster ride: Cinematic VR,’ presented by Przemyslaw Drosik, CEO and Co-Founder, LocoMotive,
Warsaw Craft@ADFEST: Wednesday 20th March, 11.15 - 11.50 This session will explore the making of "Warsaw
Rising" – the first feature film in Poland executed using VR technology.
Starring almost 60 actors and filmed with 24 cameras, this 17-minute VR
experience has everything: explosions, gunshots, tanks, and a touching plot
based on actual events. ‘Warsaw Rising’ has garnered acclaim from critics all
over the world. Drosik will shed light on the production process and various VR
techniques used, from stereoscopy to ambisonic sound. Don’t miss the chance to
learn how to create truly immersive VR films.
‘Why human insight matters more in the tech-driven era’ presented
by Thomas Hongtack Kim, Founder and
Creative Solutionist at 2kg, Seoul Craft@ADFEST: Wednesday 20th March, 12.25 - 13.00 “We
are now living in a world where AI, big data, and media fragmentation are
significant and momentous,” says Thomas Hongtack Kim, Founder and Creative Solutionist at 2kg in Seoul. Yet
Kim believes AI is just a supporting element in arriving at the right creative
solution. He has categorized five genuine human insights, which are essential
for creating successful marketing campaigns in this tech-driven era. Before
launching 2kg, a creative solutions lab
based in Seoul, Kim worked for Cheil Worldwide as an Executive Creative Director
of the agency’s Creative Innovation Group.
‘If you think you don't belong, then you do’, presented by Michael Knox, Chief Creative Officer, Grey China, Hong Kong and Graham
Drew, Executive Creative Director at Grey Malaysia Craft@ADFEST: Wednesday 20th March, 15.05 - 15.40 Have you ever had the feeling that you have, somehow,
got where you are by dumb luck and that you are, in fact, a total fraud? If so,
don’t miss this session from Grey’s Michael Knox and Graham Drew.They’ll
explain why creatives shouldn’t be afraid of Imposter Syndrome: “That fear of
not belonging, or not knowing what to do next often means that you're on the
cusp of something good.” They’ll teach you how to change your relationship with
fear and embrace it – before it destroys you.
‘Women Don’t Drink Beer… (how your data is all wrong)’, moderated by Krittin Sopon, Planning Lead, Iris Worldwide, Bangkok Craft@ADFEST: Wednesday 20th March, 16.15 – 16.50 Join
four experts from Iris Worldwide as they reveal how Chang Beer took advantage
of data while avoiding old segmentation biases to create an entirely new
message. Krittin Sopon
will lead a conversation with Kevin Larken, ECD, Iris Worldwide, Bangkok along
with Iris Singapore’s Richard Reid, Head of Iris Concise and Luke Nathans, Regional
CEO. This panel discussion will shine a spotlight on the shifting landscape in
Thailand. Learn how to identify the sweet-spots for using small and big data as
part of your marketing mix, optimizing strategy and increasing effectiveness.
‘The Changing Face of Retail’, presented by Leslie Hodgin, Global Retail Group Director, Cheil Worldwide in Seoul Craft@ADFEST: Thursday 21st March 2019, 11.15 – 11.50 Millenials
and Gen Z expect more from every shopping experience, and they’re changing the
face of retail. Today, it’s experiences that drive brand loyalty, return visits
and purchase. Retail expert Leslie Hodgin will share insights into key trends,
from technology to customization. She will also share examples of global brands
are successfully building the future of retail. With more than 20 years of
agency and marketing experience, Hodgin is one of the world’s foremost retail
experts. She has worked across verticals from telecom to tech and currently
leads the Omni-Channel Business Group at Cheil in Seoul, covering all aspects
of the Global Retail experience for Samsung.
For
all the latest speaker announcements or to buy tickets to ADFEST 2019, visit www.ADFEST.com
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