PRESS RELEASE
SPEAKERS: FROM ZERO TO HERO: ADFEST AND D&AD CO-HOST WORKSHOP AT ADFEST 2017
ADFEST is partnering with D&AD to bring Alex Lampe, Director of WiedemannLampe in London to Thailand where he’ll host a free workshop for ADFEST 2017 delegates called ‘From Zero to Hero: Creating Connected Emotive Experiences’.
 
Lampe is a designer and programmer with a background in innovation who’s recognised as a leader in the field of design. His workshop at ADFEST 2017 will explore how we leverage technology to create experiences that really connect with people.
 
This is a short, sharp workshop that will get you thinking through your heart, mind and eyes. ADFEST delegates attend free-of-charge, but spaces are limited to only 30 delegates so it’s essential to register by completing this form or contacting Workshop@ADFEST.com 
 
The session will be broken into three parts: Innovate, where participants will create relevant digital concepts that put humans first; Make, when participants turn those ideas into something concrete, tangible and feasible; and Play, where participants put the experience into the hands of a person to test their idea and share it with others.
 
NOTE: Each participant must bring a laptop (Mac only) and download a demo of sketch at www.sketchapp.com for the workshop.
 
Lampe set up WiedemannLampe with Benji Wiedemann in 2007, with a view to creating completely integrated brands, stories and experiences. With over 13 years in the industry, he was originally grounded in traditional graphic design but was seduced by the potential of digital design. Prior to setting up WiedemannLampe, he worked at renowned brand agency, Lewis Moberly.
 
“I try to achieve an innovative and seamless integration between physical and digital experiences. As a developer, I am able to communicate and express ideas and solutions with digital teams, and as a designer I can translate those back to the design team. I’m looking forward to sharing these skills with delegates at ADFEST this year,” says Lampe.
 
‘From Zero to Hero: Creating Connected Emotive Experiences’ takes place on Friday 24th March from 2:30pm to 5:30pm at the Pattaya Exhibition & Conference Hall (PEACH).
 
ADFEST 2017 will take place 22nd – 25th March 2017 at the Royal Cliff Hotels Group in Pattaya, Thailand. For the full program, visit www.ADFEST.com
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