PATTAYA, 19th March 2016:
Congratulations to Anna Yang and Hsien Chao from J. Walter Thompson Shanghai, who are the winners of this year’s Young Lotus trophy, which they collected at the first of two Award Presentations on Friday 19th March.
Anna and Hsien were one of 14 teams competing in this year’s Young Lotus Workshop, hosted by Hakuhodo Inc. The brief was to create a campaign in just 24-hours to elevate local cultural practice Muay Thai as a global sport.
Anna and Hsien also won the Young Lotus Popular Vote, which was determined after the ‘HakuhodoPresents Young Lotus 2016Speaker Session on 19thof March when delegates were subsequently invited to vote on their favorite team.
The other three finalist teams are: Rizqi Mufida Prasya and Wisnu Kusuma Mandala, Iris Worldwide Indonesia in Jakarta; Lap Wai Pang and Kin Wai Chan, McCann & Spencer Hong Kong; Shanghao Chen and Elysia Alim, BBDO Singapore.
“It’s all about a creative jump, how to leap higher. Creative jump means higher creativity makes more results, so how do you fly higher? Sometimes we have to ‘leap higher’ because we already have norms, sometimes we have to invent some new way to create some new concepts or ideas, and there are different ways to do that.” says Kentaro Kimura, Co-CEO & Executive Creative Director Hakuhodo Kettle Inc., Tokyo, who was Chairman of this year’s Young Lotus Workshop.
“Their presentation style was awesome and surprisingly great, because of that the presentation for the finalists were so amazing. If we picked out five teams for the finalists, the presentation time would have been five minutes for each, too short so we decided to stick to four teams so we could give them more time for their presentations. ” says Takahiro Hosoda, TBWA&fxg;Hakuhodo, Tokyo and speaker for this year’s Young Lotus Workshop.
This year’s challenge tasked 28 young creatives to leap higher, to come up with innovative ideas that can overcome client difficulties and social issues. The Young Lotus teams were presented with live Muay Thai games to gain insight of the sport’s enriched culture aspect and physical dynamic.
Cities represented at this year’s Young Lotus Workshop: Bangkok, Colombo, Dhaka, Dubai, Hong Kong, Ho Chi Minh City, Jakarta, Kuala Lumpur, Manila, Mumbai, Singapore, Shanghai, Taipei and Tokyo.
Young Lotus Workshop is part of ADFEST’s long-term commitment to provide a learning forum for the creative industry and is conducted every year. An advertising association from each country organizes a local competition and se lects and funds a winning team of two participants to attend. Young Lotus Workshop The workshop, accommodation and ADFEST attendance of participants is funded directly by ADFEST.

ADFEST is on Facebook, Twitter and Instagram.
Follow #ADFEST2016 and #CREATIVEINTELLIGENCE and make some noise! 

For all the latest ADFEST news, subscribe to ADFESTbuzz :