WINNERS: ADFEST 2016 “Creative Intelligence” – WRAP UP Dentsu Inc., Tokyo Wins Agency, Interactive and Direct & Promo Agency of the Year BBDO wins Network of the Year

EMBARGOED UNTIL 20.00pm, Saturday, 19th March 2016

PATTAYA, 19March 2016:
ADFEST 2016 Special Awards  

Completing the ADFEST Lotus Awards tally, the Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of ADFEST Lotus Awards won during the festival.

Agency of the Yearfor 2016 was awarded to Dentsu Inc., Tokyo. The agency was also named Interactive Agency of the Year andDirect & Promo Agency of the Year.

BBDOwonNetwork of the Year. The BBDO group of agencies includes offices in: Shanghai, Bangkok, Manila, Hong Kong, Mumbai, Jakarta, Singapore, Wellington, Auckland, Tokyo and Dubai.

Production Company of the Yearwas awarded to Illusion, Bangkok & The Butchery, Sydney and

Advertiser of the Yearwas presented to P&G.

Lotus Legend
Lo Sheung Yan, more affectionately known as Mayan, APAC Creative Council Chairman of J. Walter Thompson has been awarded the Lotus Legend at ADFEST: Creative Intelligence 2016.  A well deserved honour and fitting to this year’s theme as he has repeatedly demonstrated intelligent creativity throughout his career.
Mayan has come a long way, joining China’s advertising industry in 1996 with JWT, eventually becoming its Chairman of Asia Pacific Creative Council in 2013. Along the way he helped JWT garner many prestigious regional and global advertising awards. JWT Asia Pacific was named “Network Agency of the Year” by ADFEST in 2008. JWT Asia Pacific repeated this feat when it was named “Network Agency of the Year” by both Media Spikes and ADFEST in 2009. JWT Shanghai, meanwhile, was named “Agency of the Year” in 2009 by ADFEST, and “Agency of the Year” by Campaign Asia in 2011.
Mayan made history time and again, producing many firsts in China’s advertising industry, from winning China’s first gold Clio, to helping lead China to its very first Grand Prix at Cannes in 2011.      
In 2012, he made history once again, becoming the first Chinese jury head of Cannes’ Outdoor Advertising Awards 2012.  Mayan continues to support the industry by serving as a juror at regional awards like Longxi Chinese Advertising Awards, Spikes Asia and ADFEST, and international shows like Clio, Cannes and ADC.
Lotus Legend is nominated by all 57 Juries of this year’s Lotus Awards, where they were asked to put forward one creative contender, either previously or currently active in the advertising and communication industry of Asia Pacific or Middle East region. He or she much have achieved creative excellence whilst working in those regions, as well as being a role model to new creative generations.
A summary of statistics for ADFEST 2016 Lotus Awards entries available to download the press centre on festival website

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