ADFEST 2016 “Creative Intelligence” sparked this morning at PEACH, the Royal Cliff Hotels Group in sunny Pattaya, Thailand. The four-day festival runs from 16th-19th of March 2016 welcomed  its 1,100 delegates from over 58 cities at 9am with open doors.
ADFEST Speaker Sessions
ADFEST 2016 first dayspeakers were inspired to embrace intelligent creativity through crafting, sharing and identifying the future.
Today’s speakers include:
· Eric Cruz of AKQA expresses ‘Creativity in the Age of the Superhuman’
· Cheil Worldwide Jason Chang VS. Eric Hu of Republic Studioson ‘Mary had a Little Lan: Making Technology Playfully Elementary’
· Darren Watson from FITCH, takes delegates upon ‘A Rollercoaster of Emotions’
· Female power team Esther Wong of TBWA&fxg;Hong Kong, Ogilvy & Mather Taiwan Jennifer Hu, Maureen Sherrad from Goodstein Shanghai joins in a panel discussion of ‘How China Digital Landscape Affects Marcom Creativity’ moderated by Mengfei Zhou of Longyin Review
· Sergio Spaccavento from Conversion Agency, Milanenlightens with ‘Humor is Only for Intelligent People!’
· FromTracks & Fields in Berlin, Christian Mix-Linzer and Steve Bartlik unleashes the very talents of ‘Music for Commercials: Part Human, Part Machine?’
· Peter Grasse of Curious Film Sydney & Auckland, finishes the day’s sessions with ‘Production Value Redefined’
For a full timetable of seminars is available on the ADFEST APP and official event 
ADFEST Production Hut & Digital Hut
ADFEST 2016 also dedicated showcase spaces this year for production and digital companies that work closely with the advertising industry to craft and produce brilliant advertising executions.
There are 19 exhibitors this year, delegates are welcome to browse through and connect with them during coffee and lunch breaks.

ADFEST strives to provide a creative forum and stimulus for learning for the advertising community in Asia Pacific and the Middle East region. Every year, the great cultural diversity of work from the region is showcased, rewarded and celebrated. The festival is designed to be inspirational, educational, innovational, with integrity and openness.
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