PRESS RELEASE
WINNERS: ADFEST 2015 “BE BAD” – WRAP UP
 
Embargoed until 20.00pm in Thailand (GMT + 7 hrs) on Saturday, 21st March 2015

 
ADFEST 2015 “BE BAD” – WRAP UP
Dentsu Inc., TokyoWins Agency and Interactive Agency of the Year
Leo Burnett wins Network of the Year
 
PATTAYA, 21 March 2015:

ADFEST 2015 Special Awards  

Completing the ADFEST Lotus Awards tally, the Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of ADFEST Lotus Awards won during the festival.

Agency of the Yearfor 2015 was awarded to Dentsu Inc., Tokyo. The agency was also named Interactive Agency of the Year.

Leo BurnettwonNetwork of the Year. The Leo Burnett group of agencies includes offices in: Bangkok, Beirut, Colombo, Dubai, Hong Kong, Jakarta, Kuala Lumpur, Melbourne, Sydney, Taipei, and two offices in Tokyo (Leo Burnett and Beacon Communications KK).

Direct & Promo Agency of the Year was awarded to Whybin&fxg;TBWA Group, Melbourne at ADFEST 2015.

Production Company of the Yearwas awarded to Tohokushinsha Film Corporation, Tokyo and

Advertiser of the Yearwas presented to Suntory.

A summary of statistics for ADFEST 2015 Lotus Awards entries is attached to this press release.
ADFEST strives to provide a creative forum and stimulus for learning for the advertising community in Asia Pacific. Every year, the great cultural diversity of work from the region is showcased, rewarded and celebrated. The festival is designed for people to inspire, learn and absorb, teach and innovate, communicate, discuss and debate.
 
ADFEST 2015 “Be Bad” is taking place on 19th – 21th March, 2015 at PEACH, Royal Cliff Hotels Group, Thailand.
 
ADFEST is on Facebook, Twitter and Instagram.
Follow #ADFEST2015 and #BEBAD and make some noise!
 
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ADFEST Lotus Award Entries
2015 Statistics Summary

1.         Total Entries                            3295
 
By Category









































-           Film Lotus                                  470

-           Print Craft Lotus                        241

-           Press Lotus                               286

-           Radio Lotus                                 91

-           Outdoor Lotus                           392

-           Film Craft Lotus                         329

-           Design Lotus                             227

-           New Director Lotus                      9

-           Direct Lotus                              213

-           Integrated Lotus                         23

-           Interactive Lotus                       193

-           INNOVA Lotus                            32

-           Promo Lotus                             252

-           Lotus Roots                              122

-           Mobile Lotus                               65
-           Media                                        205

-           Effective Lotus                            48
-      Branded Content
       & Entertainment Lotus                      97

 

 

2. Total Entries Submitted by City & Company
 
- Entries from                                                                                                                                      323 Companies
- Entries from                                                                                                                                        35 Cities
 
3. Top 5 Cities Submitting Entries
 
1.    Tokyo                                                                                                                                                  919 Entries
2.    Bangkok                                                                                                                                             333 Entries
3.    Mumbai                                                                                                                                               220 Entries
4.    Hong Kong                                                                                                                                         182 Entries
5.    Kuala Lumpur                                                                                                                                    176 Entries
 
4. Top 5 Companies Submitting Entries
 
1.    Dentsu Inc., Tokyo                                                                                                                            190 Entries
2.    Hakuhodo Inc., Tokyo                                                                                                                        150 Entries
3.    Tohokushinsha Film Corporation, Tokyo                                                                                             91 Entries
4.    Impact BBDO, Dubai                                                                                                                           60 Entries
5.    McCann & Spencer, Hong Kong                                                                                                        60 Entries
6.    JWT India, Mumbai                                                                                                                            53 Entries
 
 
5. Awards Total
- Total Awards                                                                                                                                    315 Awards
- Bronze Awards                                                                                                                                  130 Awards
- Silver Awards                                                                                                                                      99 Awards
- Gold Awards                                                                                                                                        53 Awards
- Grande Awards                                                                                                                                     6 Awards
 
- All Special Grande & Other Awards*                                                                                                   27 Awards
(*Includes Branded Content & Entertainment, Lotus Roots, Effective Lotus, Integrated Lotus, INNOVA Lotus, Grande for Humanity)
 
6. Top 5 Awarded Companies
1.    Dentsu Inc., Tokyo                                                                                               &n
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