PRESS RELEASE
WINNERS: ADFEST 2014 SPECIAL AWARDS
EMBARGOED UNTIL 8pm, Saturday 8th March 2014
 
IMPORTANT!! DO NOT RELEASE ANY AWARD RESULTS BEFORE THIS TIME
 
NB: Registered and accredited press will be able to access this press release and award winners’ materials from the ADFEST Press Centre online at www.adfest.com
 
 
ADFEST 2014 ANNOUNCES THIS YEAR’S SPECIAL AWARDS
Dentsu Inc. Wins Agency of the Year; Agency Network of the Year & Interactive Agency of the Year

ADFEST 2014 Special Awards  
Completing the ADFEST Lotus Awards tally, the Special Awards aim to recognize outstanding agencies, production companies and advertisers and are compiled from the tally of ADFEST Lotus Awards won during the festival.

Agency of the Yearfor 2014 was awarded to Dentsu Inc., Tokyo.
Dentsu Inc. alsowonNetwork of the Year.
Hakuhodo Inc. Tokyo was was awardedDirect & Promo Agency of the Year at ADFEST 2014.
Dentsu Inc. in Tokyo was named Interactive Agency of the Year.
Production Company of the Yearwas awarded to Illusion Co.,Ltd., Bangkok for the second year running.
Advertiser of the Yearwas presented to Coca-Cola.

Jimmy Lam, President of ADFEST, says: “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, ADFEST 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.” 

This year, 1,095 delegates attended ADFEST from 53 cities.

ADFEST is on Facebook and Twitter. Don't forget to join the conversation!

Ends
 
ADFEST Statistics 2014
 
        1. Total of Entry                                                                           3,253     Entries
        By Category
        - Film Lotus                                                    336 Entries
        - Press Lotus                                                  299 Entries
        - Outdoor Lotus                                             476 Entries
        - Radio Lotus                                                 113 Entries
        - Interactive Lotus                                         191 Entries
        - Mobile Lotus                                                87    Entries
        - Direct Lotus                                                 199 Entries
        - Promo Lotus                                                264 Entries
        - Design Lotus                                               252 Entries
        - Print Craft Lotus                                          284 Entries
        - Film Craft Lotus                                           248 Entries
        - New Director Lotus                                         6  Entries
        - Media Lotus                                                 240 Entries
        - Integrated Lotus                                           48  Entries
        - INNOVA Lotus                                                46  Entries
        - Effective Lotus                                              33  Entries
        - Lotus Roots                                                 131 Entries
       
        2. Total of Submitting Cities & Companies 
        - Entry From                                                   295 Companies
        - Entry From                                                     41 Cities
                               
        3. Top 5 Submitting Cities
        - Tokyo                                                           712 Entries
        - Mumbai                                                        314 Entries
        - Bangkok                                                       312 Entries
        - Singapore                                                    267 Entries
        - Manila                                                           191 Entries
       
        4. Total Awards                                                                           299         Awards
        - Bronze Awards                                           129 Awards
        - Silver Awards                                              102 Awards
        - Gold Awards                                               44    Awards
        - Grande Awards                                             8   Awards
        - All Other Awards *                                       16   Awards
        (*Includes Lotus Roots, Effective Lotus, Integrated Lotus, INNOVA Lotus, Grande for Humanity)
       
        5. Top 5 Awards By Company
        - Dentsu Inc., Tokyo                                     27    Awards
        - Leo Burnett, Sydney                                   19    Awards
        - Hakuhodo Inc., Tokyo                                16    Awards
        - McCann Worldgroup India, Mumbai         11    Awards
        - Ace Saatchi & Saatchi, Manila                    7      Awards
 
        6. Top 5 Award By City
        - Tokyo                                                           84    Awards
        - Sydney                                                         36    Awards
        - Bangkok                                                       35    Awards
        - Mumbai                                                        24    Awards
        - Singapore                                                    13    Awards
 
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