PRESS RELEASE
SPEAKERS: HAKUHODO PRESENTS WELCOME TO THE GLOBAL WONDERLAND: ADFEST WELCOMES YOSHI MATSUURA AS SPEAKER
BANGKOK: Yoshi Matsuura, Strategic Planning Director at TBWA HAKUHODO and R&D Director at HAKUHODO in Tokyo, is presenting a Speaker Session at ADFEST next month titled, ‘Welcome to the Global Wonderland’.

According to Matsuura: “Globalization has accelerated since the start of the 21st century, changing the game and the rules we play. The same applies to the world of communication. Great opportunities lie in front of us. However, we're also faced with mega competition. Our rivals are now from all around the world. Will you survive this turbulent revolution?”
This Speaker Session will offer secrets to survival, while staying positive and having a good time.

Matsuura is an experienced planner, responsible for handling transnational and global projects at TBWA HAKUHODO. He has lived, studied and worked all over the world, including the US, China and Japan, and joined Hakuhodo as a planner in 2000, later moving to Shanghai as head of strategic planning for the Shanghai office. 

Throughout his career, Matsuura has been involved in planning for prominent international brands, ranging from toiletry to automotive brands.

He is also a well-known Chinese market specialist with an academic background, published books and a number of contributed articles in business magazines in Japan, as well as speaker appearances at Nikkei and Economist conferences.

“Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture, which means he has all the ingredients for giving a Speaker Session that reveals much about our industry, but also our world,” says Jimmy Lam, ADFEST President.

Welcome to the Global Wonderland’ takes place at 3:30pm on Friday 9th March.

ADFEST 2014 is a three-day festival, which runs from 6th – 8th March at the Royal Cliff Hotels Group in Pattaya, Thailand. For further information, visit www.ADFEST.com

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