BANGKOK: Contagious Communications is coming to ADFEST 2014 to present “Telling for Selling” – a Speaker Session that explores the art of storytelling in an age of “digital-doing”.

Presented by Roger Mulchandani, Managing Partner, Asia Pacific (Singapore) and Dan Southern, Senior Consultant (London), “Telling for Selling” will examine all facets of modern-day storytelling from multi-channel YouTube networks and native advertising to manufacturing memes and engineering virality.

“We’ll examine the crossovers between content creation, real-time marketing and long-term storytelling, interrogating whether it is really possible to put an ROI on social and online content,” says Mulchandani. “Given the profoundly exciting developments in marketing and advertising (especially in Asia), we look forward to sharing our unique take on the world’s most creative, ingenious and effective brand-funded ideas.”

Says Southern: “Story re-telling will also be a key theme as we look at how brands like AT&T and Intel have co-created stories with consumers and put humans at the heart of the narrative.”

Jimmy Lam, President of ADFEST, says: “The art of storytelling has never been more confounding, and who better to shed light on the complexities of sharing stories across multiple formats than Contagious – one of the world’s experts in trends and contagious ideas relating to brands?”

Mulchandani joined the company last year to launch its Asia Pacific office based in Singapore. Prior to diving head-first into the marketing world, he spent some time in the financial services industry in the US.

Since then, he has worked in several consultancies including Accenture and the Corporate Executive Board, focusing on their marketing advisory services for some of the world’s most progressive brand owners.

Southern’s background is in brand activation and creative consultancy. He joined Contagious in 2010, where he has worked on a variety of projects including the delivery of retail tech strategy workshops for a leading global luxury brand, insight workshops for Nike, a strategic review of emerging global mobile behaviours for Google, and most recently a project to help redefine career experiences for Mondelez International.

“Telling for Selling”will take place on Thursday 6th March 2014 from 19.00 – 19.45. Delegate passes to ADFEST, which runs from 6th – 8th March at the Royal Cliff Hotels Group in Pattaya, Thailand, can be purchased via

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