PRESS RELEASE
SPEAKERS: LOWE + PARTNERS ASIA PACIFIC PRESENTS: ‘DON’T JUST THINK THERE, MAKE SOMETHING’
BANGKOK: ADFEST is pleased to announce that Leigh Reyes, Lowe Philippines’ President and Chief Creative Officer, is joining this year’s festival line-up in a Speaker Session titled, Lowe + Partners Asia Pacific Presents ‘Don’t Just Think There, Make Something’.


Reyes is one of the Philippines’ most respected creative leaders, and the recipient of the country’s first Gold Clio. Her work has been recognized across the industry's major shows.


“My Speaker Session will explore the possibilities of making, and how this can lead to having a robust, future-ready agency. The talk will showcase some advertising, and crucially, examples from the Maker movement, which is creating a 21st century Industrial Revolution,” says Reyes.


According to Reyes, agencies have become very good at thinking of ideas, but not as good at realizing them: “We have insight tools, strategic tools, idea generation tools, presentation tools. All these tools can answer the ‘why’ and the ‘what’. But the moment the idea needs to live, move, and be concrete – we look elsewhere for someone to prototype it and make it. Once we reach the ‘how’, we outsource,” she says.


Reyes believes that in order to foster true creativity, agencies must hire makers alongside writers, art directors and coders.


Reyes is the author of a blog, My Life As a Verb, which she has been writing since 2003. Her YouTube channel, where she uploads her calligraphy and art videos, has over 1,000 subscribers and half a million views, and she tweets as @leighpod.


As a founding member of Mobile Monday Manila, an open community platform that brings together mobile visionaries, developers and enthusiasts, Reyes’ substantial digital experience has helped Lowe Philippines more than double its digital business.


Lowe + Partners Asia Pacific Presents ‘Don’t Just Think There, Make Something’ takes place on Sunday 17th March, 4:30pm. To purchase Delegate Passes to ADFEST 2013, visit www.ADFEST.com 


ADFEST 2013 runs from 17th – 19th March at the Pattaya Exhibition & Conference Hall (PEACH), Royal Cliff Hotels Group, Thailand.


ADFEST is on Facebook and Twitter. Don't forget to join the conversation!



< BACK
SPONSORS
SUPPORTERS
PARTNERS
OFFICIAL VENUE
SPONSORS
SUPPORTERS
PARTNERS
OFFICIAL VENUE
For all the latest ADFEST news, subscribe to ADFESTbuzz :
SUBMIT