BANGKOK: ADFEST is pleased to announce that Valerie Cheng, Executive Creative Director at JWT Singapore, will be this year’s Jury President of Interactive Lotus and Mobile Lotus.

Cheng will oversee the Interactive Lotus category (formerly called ‘Cyber Lotus’) and a brand new category called Mobile Lotus, which recognizes the revolutionary impact of mobile technologies.

“It is a great honor to lead a panel of established judges in search for the best interactive and mobile works that will lead the way for the future of advertising,” says Cheng.

“ADFEST has been the launching pad for many creatives where their works have been celebrated and gone on to win at many international shows. It is also a great event for creatives from various countries to share their knowledge, experiences and make new connections.”

Cheng became Singapore’s first Digital Creative Director of The Year at the 2011 Advertising Hall of Fame, and defended this title again in 2012.

Under her leadership, JWT Singapore won Digital Agency of The Year and the Grand Prix for Digital/Mobile at the recent Creative Circle Awards 2012, Singapore’s premier creative award show.

“Valerie is no stranger to ADFEST. She is part of a new breed of creative leaders who originate in Asia,” says Jimmy Lam, President of ADFEST. “Her experience as a digital leader makes her the perfect candidate to lead the Interactive Lotus and Mobile Lotus juries in 2013.”

As the first Jury President to oversee ADFEST’s Mobile Lotus category, Cheng will oversee a panel of jurists responsible for deciding who will win Grande, Gold, Silver and Bronze Mobile Lotuses in 2013.

“With more than six billion mobile phone subscribers in the world, mobile has become an extremely necessary media to consider in every campaign. It is truly one of the most fascinating categories to watch,” says Cheng. 

Over the years, Cheng has made her mark at some of the world’s top award shows including ADFEST, Cannes, One Show, London International, Effies, and the Webby’s. She has brainstormed integrated creative solutions for major brands such as Hewlett-Packard, Procter & Gamble, Burger King, VISA and many others.

Entries to the Remote Judging categories including the Interactive Lotus, Mobile Lotus, Other Film (in Film Lotus), Radio Lotus, Integrated Lotus, INNOVA Lotus have been extended to Friday 11th January. Deadline for other Lotus categories is 18th January.

ADFEST 2013 takes place from 17-19th March at PEACH (Pattaya Exhibition and Conference Hall), The Royal Cliff Hotels Group, in Pattaya, Thailand.

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