BANGKOK: ADFEST is now inviting agencies and production companies in Asia and the Pacific including the Middle East to enter the 2013 Lotus Awards.

“As well as welcoming entries from the Middle East, we have made some important changes to our entry criteria. These changes mirror the evolution of the communications landscape and ensure ADFEST remains relevant and cutting-edge,” says Vinit Suraphongchai, Chairman of the ADFEST Working Committee.

The newly formed ADFEST Collective has made several improvements to next year’s Lotus Awards. Cyber Lotus will now be called Interactive Lotus, reflecting the rise of mobile and other interactive channels, while 360 Lotus is now called Integrated Lotus.

ADFEST is also introducing two new categories: Effective Lotus, and Mobile Lotus.

While Lotus Roots is still one of ADFEST’s flagship award categories, it will become a sub-category within all Lotus Award categories, celebrating ideas that are inspired by local customs, cultures and traditions.

Entrants can now enter Lotus Roots through the appropriate Lotus category, providing a description and insights into how the entries are culturally relevant. Winners are determined by the Jury Presidents’ panel, which also presides over the Integrated Lotus & INNOVA Lotus entries.

The ADFEST Collective’s six executive members are: Akira Kagami, Founder & President of Dentsu New School as well as Executive Advisor of Drill Inc. in Tokyo; Brett Michell, Director at Pollen Digital, Sydney; David Guerrero, Chairman and CCO of BBDO Guerrero/Proximity Philippines in Manila; George Mackenzie, Managing Director of Robber’s Dog Production Company in Auckland; Ravi Deshpande, Chairman & Chief Creative Officer of Contract India in Mumbai; and Ted Lim, Chief Creative Officer of Leo Burnett Singapore.

The 2013 ADFEST Lotus Awards categories are:
  - Film Lotus
  - Press Lotus
  - Outdoor Lotus
  - Radio Lotus
  - Interactive Lotus (formerly called Cyber Lotus)
  - Mobile Lotus - Direct Lotus
  - Promo Lotus
  - Design Lotus
  - Print Craft Lotus
  - Film Craft Lotus
  - New Director Lotus
  - Integrated Lotus (formerly called 360 Lotus)
  - INNOVA Lotus
  - Effective Lotus
  - Lotus Roots

Entries to the remote judging categories including Other Film (in Film Lotus), Radio Lotus, Interactive Lotus, Mobile Lotus, Integrated Lotus, INNOVA Lotus, as well as script submissions for Fabulous Four in New Director Lotus close on Friday 4th January 2013.

Entries to all other Lotus categories close on Friday 18th January 2013.
Visit for full details of the 2013 Lotus Awards categories, rules and regulations. Click ‘Entry Submission’ to submit your work.

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