PRESS RELEASE
FESTIVAL: “CONNECT THE DOTS” AT ADFEST 2013!
BANGKOK: ADFEST is delighted to announce ADFEST 2013 under the theme, “Connect the Dots”, which will provide ideas, knowledge and tools to help delegates build foundations, conversations and connections for brands across the networked world of creative communications.


The 3-day festival will be held from Sun 17th – Tue 19th March 2013 at the Royal Cliff Hotels Group, Pattaya. 


“Next year’s theme reflects how so many aspects must be tackled in today’s communication strategies.  Creatives and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they’re communicating to real people.  The challenge is connecting all these dots creatively, objectively, and effectively,” says Vinit Suraphongchai, Chairman of the ADFEST Working Committee.


Jimmy Lam, President of ADFEST adds, “Linear marketing strategies are no longer viable for marketers. People are devouring and using more and more media in different ways as our technology-hungry world evolves. The continuous innovations and new products we see on the market year after year are exciting but also require clever thinking, re-invention and networked creative solutions in order to keep brands in never-ending conversations with consumers and ensure that they always connect, collaborate and communicate in a relevant way.” 


“We are very pleased that this year, Stanley Wong (anothermountainman) & his team from 84000 Communications, has created the ADFEST 2013 icon, which is a wonderfully colourful, graphic and flexible design that finds the perfect pitch for our theme,” Mr. Lam continues.


“People are dots. Mediums are dots. Ideas are dots. Markets are dots,” explains Stanley Wong (anothermountainman) on the idea behind the design of the icon.  “Colours of cultures are dots.  ADFEST, Connect the Dots,” continues Mr. Wong.


ADFEST 2013 takes place on 17th– 19thMarch, 2013 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.


For further information, please visit www.adfest.com


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