PRESS RELEASE
SPEAKERS: CHINA PACKS A PUNCH IN PRINT WHILE JAPAN DOES WELL IN DIGITAL
Pattaya, 18 March 2012: The winners of the Gunn Report Asia Pacific 2011 were announced at the first speaker session of Fast Forward: ADFEST 2012 held at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand from 18-20 March 2012.


In presenting a se lection of the best from the year’s big winners, Donald Gunn and Emma Wilkie revealed the agencies, networks, advertisers, directors, production companies and outstanding work that made an impression around the world in 2011.


While the over-riding message was the continued dominance of the US market, there were some key underlying strengths coming through about the work emerging from Asia Pacific.


Japan gave the US a run for its money in the digital stakes, with Dentsu Inc. Tokyo jumping from ninth equal to fifth in the rankings for ‘Most Awarded Agencies in the World for Digital 2011’. Its work for Zenith Independent Band, entitled “Sour”/”Mirror” was ranked second globally, just behind the well known campaign for Old Spice Body Wash.


But the big excitement in the room was palpable when it was announced that the No.1 spot for ‘Most Awarded Print Ads and Campaigns in the World 2011’ was taken by the campaign for Samsonite Suitcases ‘Heaven and Hell’, created by JWT Shanghai.


Says Donald Gunn, “It’s always a pleasure to see great work but it is all the more exciting when countries that were previously out of the top 5 rankings table decide to raise the bar. I think it fosters a confidence within the region to know that its work is influencing the global market as a whole.”


Asia Pacific also featured in the rankings for ‘Most Awarded Directors in the World 2011’ with Thanonchai Sornsrivichai from Thailand taking third place in the top five.


Donald Gunn is founder of The Gunn Report, created in 1999, which is the only independent report on creative excellence worldwide. It has shared its creative awards data with creative effectiveness data from the Institute of Practitioners in Advertising (IPA) to prove that creativity can drive business effectiveness.

 


Ends


 
 
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For more details, please contact:
Ms Sara Fielding                    Head of PR                 Email: sara@adfest.com
Ms Larissa Meikle                 ADFEST Editor           Email: larissa@adfest.com
 
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