PATTAYA, 18 March 2012: the 15th Asia Pacific Advertising Festival (ADFEST) touches down today and returns to its ‘spiritual’ home at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand.

“We are happy to be back in Pattaya,” says Vinit Suraphongchai, Chairman of the ADFEST Steering Committee. “Pattaya Exhibition and Conference Hall (PEACH) remains the only venue in Thailand large enough to accommodate a festival as large and popular as ADFEST and this year we are welcoming over 1000 delegates.”

While the venue may seem familiar, the ADFEST Working Committee has introduced some new aspects to the event to blend with those that people have come to expect from the region’s largest creative event.

Introducing this year’s ADFEST theme: ‘Fast Forward’

ADFEST’s theme for 2012 reflects the attitude required of those working with exponential growth of new channels and free market forces in Asia Pacific.

Jimmy Lam, President of ADFEST Working Committee explains: “Creative executives of the future must embrace the relentless pace of change that is transforming our region and the world.”

“At ADFEST 2012 we wanted to provide opportunities to learn practical new skills needed to master new technologies, without losing that creative spark and human touch that is so critical to great communications,” says Lam.

ADFEST Breakout Skills Sessions

This year, in a break from tradition, ADFEST delegates have the opportunity to attend two breakout sessions that have been organised separately from the speaker sessions and awards competition.

The first breakout session in on Monday, 19th March from 10.00am to 12.00pm. It is run by Marko Klijn, Executive Producer at Cirkus in Auckland and is an Animation Workshop, called "Get Creative with your Mind and Money, play the Cirkus’ Animation Game”. He says, “We have created the Cirkus Animation Game as an interactive way to show how you can build a unique commercial within a set budget and timeline by mixing animation styles and techniques.” It promises to be a great show.

The second breakout session will take place on Tuesday, 20th March 2012 from 10.00am – 1.00pm and is called “Game Development without Math”. This will cover one of the hottest trends in the industry of gaming and is hosted by Ryo Shimizu, President & Chief Executive Officer of Ubiquitous Entertainment Inc. of Tokyo.

This unique workshop will give creative professionals the chance to learn how to create text and picture based games. Programming skill is not required as the course is designed to teach anyone with an interest in gaming how to create HTML5 +JavaScript based games in just a few short hours.

Both workout sessions are free of charge to ADFEST delegates.

Production in Focus at ADFEST

The production industry has always played an integral part in ADFEST but for 2012, there are some exciting developments taking place this year.

On Monday, 19th March from 1.00pm – 3.30pm, ADFEST will host the Asia Pacific Chapter of the World Producers Summit (WPS), which will be held at Pattaya 3 on the Mezzanine Floor, PEACH and is open to ADFEST delegates that work as an executive producer at or own a television commercial production company. The session will be run by François Chilot, President, Commercial Film Producers of Europe (CFP-E), Steve Davies, Executive Vice President, Commercial Film Producers of Europe (CFP-E) and Matt Miller, President and CEO, Association of Independent Commercial Producers (AICP).

The Summit’s mission is to convene a series of forums for the global community of motion image producers, with the goal of finding solutions to common issues. Convened for the benefit of the region’s top Asian producers, the forum will help connect the Asian community to the global production community.

The ADFEST Exhibition has an expanded section on production this year and is all abuzz with the latest in production news and work. Named the Production Huts, the booths have been designed to look like tropical beach huts, which have created great interest as people visit to see what all the noise is about. More than 20 production houses from 6 cities in Asia Pacific are represented.

ADFEST Judging Panels

ADFEST has invited 49 distinguished creative leaders from 19 cities in Asia Pacific including Auckland, Bangkok, Beijing, Colombo, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New York, Osaka, Petaling Jaya, Seoul, Shanghai, Sydney, Singapore, Taipei, and Tokyo.

Heading up this renowned group is Grand and Cyber Jury President Bob Greenberg, who is co-founder of one of the world’s most successful integrated agencies, R/GA, based in New York.

“I’m incredibly honored to be named the Grand Jury President and Cyber Jury President for ADFEST. Asia, as a region, exemplifies the intersection of technology innovation and creative excellence, two areas that are critical to the future of the advertising and marketing industry,” says Greenberg.

Bob Greenberg will also chair the jury for 360 Lotus, Innova and Lotus Roots. The remaining Jury Presidents are:

Film Lotus & Radio Lotus: Trong Tantivejakul, Chief Creative Officer, Y&R Thailand, Bangkok
Press Lotus: Prasoon Joshi, based in Mumbai as Chairman & CEO - McCann Worldgroup India; Regional Executive Creative Director - McCann Worldgroup Asia Pacific; Chairperson - McCann’s Global Creative Council
Outdoor Lotus: Merlee Jayme, Chairman & Chief Creative Officer of DM9 JaymeSyfu in Manila
Direct Lotus & Promo Lotus: Yukio Nakayama, Executive Creative Director, Dentsu Inc. Tokyo
Print Craft Lotus & Design Lotus:
Stanley Wong,Visual Communicator for 84000 Communications, Hong Kong
Film Craft Lotus, New Director Lotus and Fabulous Four: George Mackenzie, Regional Managing Director - Asia Pacific MENA, The Sweet Shop in Auckland

ADFEST Lotus Awards: Lotus Legend honours long-standing creative excellence

There are 14 ADFEST Lotus Award categories this year: Film; Radio; Press; Outdoor; Cyber; Direct; Design; Print Craft; Film Craft; New Director; 360; Innova; Promo and Lotus Roots. Poster has been absorbed into Outdoor to create one category instead of two.

ADFEST has received a total of 2,857 entries from agencies and production houses based in 37 cities across Asia Pacific, in the hope of winning a coveted Lotus Award this year. Every year sees a more diverse collection of creative work from a multitude of channels.

Now, in honour of long-serving creative excellence, ADFEST is introducing a new award to its tally, called Lotus Legend. Jimmy Lam, President of ADFEST Working Committee announced, “The tribute will be bestowed on the person elected as this year’s Lotus Legend, specifically from this year’s judging panels. This is a true mark of respect from our industry for their contribution to nurturing great creativity in the region.”

Each of the 49 judges on this year’s Lotus Awards Juries was asked to put forward one contender. He or she had to be a creative leader that currently works in the Asia Pacific region, who has achieved creative excellence as well as being a role model for junior creatives.
Lotus Award Presentations will take place each night from 18-20 March, starting tonight with the unveiling of the 2012 Design, Print Craft, Cyber and Young Lotus winners, as well as THE CUP 2011 Awards and the Gunn Report: Asia Pacific 2011 winners.

The Awards presentation on Monday, 19th March will include Press, Outdoor, Direct, New Director, Promo and Film Craft Lotus Awards.
On the final evening of Tuesday, 20th March, the awards will be presented for 360, Radio, INNOVA and Film Lotus, as well as Fabulous Four, Special Awards and Lotus Roots, culminating with the newly established Lotus Legend Award.

ADFEST Young Lotus Workshop

This year, the Young Lotus Workshop is being conducted for the eighth time with 17 teams from 17 cities competing. This is the first year the Workshop has included a team from Katmandu and Dhaka.

This year’s Workshop is being overseen by JWT Asia Pacifc, with Tay Guan Hin (Regional ECD, JWT Southeast Asia and Global ECD of Lux, Unilever) as this year’s Young Lotus Chairman. Other JWT executives mentoring this year’s 17 Young Lotus teams include: Anne Mack, Director of Trendspotting, JWT New York; Asawin Rojmethatawee, Marketing Manager, Heineken Thailand; François Chilot, CFP-E / YDA President, The Young Directors Awards (YDA); Michael Yezerski, Composer, Nylon Music Studios in Sydney; Pat Law, Blogger & Boss Lady at Goodstuph in Singapore and Ravi Deshpande, Chairman and Chief creative of Contract Advetising India.

The Young Lotus teams are given the benefit of the wide-ranging experience of the JWT Asia Pacific team, before they receive a brief for this year’s challenge from Steven Tan, ASEAN Product Launch Leader for Ford ASEAN. They have 24 hours to complete the task. Today at 12pm, the top three Young Lotus Teams will pitch their ideas to the ADFEST audience in a live Seminar called the ‘Young Lotus 2012 Final Showdown’. The audience will be invited to vote on their favorite idea, and the winning team will be awarded a “People’s Choice” award at the Award Presentation tonight.

The 17 teams participating in this year's Young Lotus Workshop are from: Auckland, Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kathmandu, Karachi, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore Taipei, and Tokyo.

ADFEST 2012’s speakers are inspired by its theme, ‘Fast Forward’, combining creativity and innovation in today’s fast-changing world. Today’s speakers include

  • Donald Gunnunveils the top agencies in the 2011 Asia Pacific Gunn Report

  • JWT South East Asia and Tay Guan Hin, executive ECD, JWT Southeast Asia present the Final Showdown from Young Lotus Workshop 2012

  • Hakuhodo Inc’s Kentaro Kimurapresents ‘People Experts’

  • Neeraj Nayar from Contagious Asia Pacificpresents ‘Marketing for Humans, not Robots: Less Killer App, More Killer Experience”

  • Satoshi Takamatsupresents the winners of THE CUP 2011, which were held in January 2012 in Istanbul


A full timetable of seminars is available in the ADFEST Programme or visit

D&AD Black Pencils and the World’s Best on Show

In a special arrangement with D&AD, ADFEST has organised a showcase of “5 Decades of D&AD Black Pencils” in the main foyer, showcasing the Best of the Best of D&AD’s history.

The winners from the Cup 2011, The Gunn’s Report’s 100 Best Works of the 20th Century, LA Shorts 2011 winners, and the YDA 2011 will also be on show.

ADFEST strives to provide a creative forum and stimulus for learning for the advertising community in Asia Pacific. Every year, the great cultural diversity of work from the region is showcased, rewarded and celebrated. The festival is designed for people to inspire, learn and absorb, teach and innovate, communicate, discuss and debate.

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For more details, please contact:
Ms Sara Fielding                 Head of PR               Email: 
Ms Larissa Meikle               ADFEST Editor         Email:

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