PRESS RELEASE
FESTIVAL: SIX OF THE REGION’S MOST FAMOUS CREATIVES STAR IN A PRINT CAMPAIGN FOR ADFEST 2012
KUALA LUMPUR: Ted Lim, founder of consultancy WANTED in Malaysia, has created an eye-catching print campaign to promote ADFEST 2012.


The campaign stars six babies featuring the heads of Asia’s most famous Executive Creative Directors: Akira Kagami (Japan), Guy Thirasak (Thailand), Lo Sheung Yan (China), Piyush Pandey (India), Jureeporn Thaidumrong (Thailand) and David Guerrero (Philippines).


The campaign shows Lo Sheung Yan looking mischievous on his play mat, Guy Thirasak preparing to suckle at his mother’s breast, and Akira Kagami gleefully touching his toes.


So why feature the region’s top executives as babies?


Lim explains the concept as follows: “The theme for ADFEST 2012 is ‘Fast Forward’, which is apt in this age of instant gratification. Everyone is in a hurry. Young art directors and copywriters aspire to be ECDs overnight. They want to learn more quickly, fast-forward their careers, and realise their dreams instantly.


“Hence, this campaign features babies with the heads of Asian advertising icons like Akira Kagami, Guy Thirasak, Lo Sheung Yan, Piyush Pandey, Jureeporn and David Guerrero. It's a simple idea, not rocket science. But I hope it gets your attention.”


Lim left Naga DDB in November 2011 to launch his own creative consultancy, WANTED.


The six Executive Creative Directors featured in the campaign are:

  • Akira Kagami, Global Executive Creative Director, Dentsu Inc

  • Guy Thirasak, Worldwide Chairman & Chief Creative Officer of Creative Juice&fxg;Bangkok

  • Lo Sheung Yan, Executive Creative Director and China Chairman, JWT North East Asia

  • Piyush Pandey, Executive Chairman and Creative Director for Ogilvy & Mather India and South Asia

  • Jureeporn Thaidumrong, Creative Chairwoman, nudeJEH, Bangkok

  • David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero / Proximity Philippines

ADFEST 2012 takes place on 18th– 20thMarch, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  For further information, please visit www.adfest.com


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