PRESS RELEASE
SPEAKERS: COCA-COLA JAPAN’S DAVID ELSWORTH SHARES HIS TIPS ON CREATING WINNING CREATIVE AT ADFEST 2012
TOKYO: Have you ever tried to sell a brilliant creative concept and failed? David Elsworth, Senior Vice President for Creative Strategy & Visual Identity at Coca-Cola Japan, will give a presentation at ADFEST 2012 shedding light on the best way to come up with brilliant ideas in partnership with clients.


Titled ‘Winning creative with the client’, Elsworth will explain why so many creative ideas die before they ever see the light of day.


“The battle lines between clients and creative people have often been hard fought. But some of the most creative campaigns have also come from collaboration between inspiring clients and inspired agencies. And it’s fair to say that no client wants bad work, and no agency wants to make it,” says Elsworth.


Clients and agencies create highly impactful, effective campaigns when business needs unite with creative brilliance. The trick, according to Elsworth, is to “challenge your own conventions about what clients want and give them brilliant work they’ll not only buy, but also love you for”.


“As one of Japan’s most influential marketers, David brings a unique perspective to ADFEST 2012. His insights will help creative executives develop stronger relationships with their clients, and avoid the confusion of having their ideas rejected without understanding why,” says Jimmy Lam, ADFEST President.


Born in Australia, Elsworth lives in Japan where he leads a creative unit in Coca-Cola’s second-largest market. At Coca-Cola Japan, he manages Advertising, Design and a wide range of creative content, collaborating with many agencies to produce films, music videos, exhibitions, art instillations, games, packaging and merchandising.


Prior to embarking on a career in marketing, he worked as strategic planner, copywriter, production manager, PR consultant, toy chef, swimming teacher, delivery driver and store clown. All of these roles have contributed to his understanding of consumers, and honed his ability to arrive at unconventional solutions.


ADFEST 2012 takes place on 18th – 20th March, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  For further information, please visit www.adfest.com


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