PRESS RELEASE
SPEAKERS: MARKETING FOR HUMANS, NOT ROBOTS: CONTAGIOUS RETURNS TO ADFEST 2012
BANGKOK: ADFEST is delighted to announce that Contagious Communications is returning to ADFEST to present: “Marketing for Humans, not Robots: Less Killer App, More Killer Experience”.


Presented by Neeraj Nayar, President of Contagious/India, the Speaker Session will address how agencies and brands are letting technology dictate how they create messages.


“The time has come for a rebalancing, returning the brand's gaze to the most fundamental of touch-points – the human experience. It's not where a message lives that makes it effective. It's whether it connects with the people who receive it,” says Nayar.


Contagious Communications is one of the world’s leading experts in creativity, and its quarterly magazine acts like a creative early warning system identifying the ideas, trends and innovations behind the world's most revolutionary marketing strategies.


At ADFEST 2012, Nayar will showcase case studies around the world that demonstrate the importance of connecting at a human level – in spite of our fascination with technology. He describes this trend as “the return to experience”, in which converging media platforms and emerging technologies play second fiddle to the needs and wants of the end user. This indicates a return to the most basic principle of marketing: it's not for robots, it's for actual people.


With over 20 years experience in advertising, Nayar founded The FAB Awards in London, of which he continues as Chairman.


“I’m lucky enough to see thousands of pieces of great creative work annually, and interact throughout the year with some of the finest creative minds on the planet. Through Contagious, I am exposed to real Contagious ideas and trends that define the future of our business,” he says.


ADFEST 2012 takes place on 18th – 20th March, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  To register for your Delegate Passes, please visit www.adfest.com


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