PRESS RELEASE
SPEAKERS: FAST FORWARD TO THE FUTURE OF GAMING: JAPAN’S RYO SHIMIZU JOINS ADFEST 2012’S SPEAKER LINE-UP
BANGKOK: ADFEST is delighted to welcome Japanese gaming guru Ryo Shimizu to Thailand, where he will present a Speaker Session at ADFEST 2012 titled ‘Zen of the communication architecture A.K.A. game’.


Shimizu is pioneer in the world of mobile gaming, who first caught the eye of the games industry by writing programming articles while studying at high school. He spent three years developing an official game programming curriculum and textbooks for Japanese schools, before joining Microsoft as an evangelist.


Shimizu realized that if someone could create games for mobile phones, it would represent a revolution in gaming – in communications architecture itself. The rest is history. In 2003, Shimizu left his job to launch his own company, Ubiquitous Entertainment Inc, which is now one of the world’s leading creators of development tools for mobile devices.


“I’ve spent the last 15 years working as a professional game developer. But what are games, exactly? They’re communications architecture. This “architecture” is not merely a diversion for leisure time, but can also be applied to various web services, advertising projects, and more,” says Shimizu.


“The latest mobile social gaming in Japan represents the cutting edge of this application of communications architecture, but there are many other fields in which it is applicable. At ADFEST 2012, I wish to present these possibilities to attendees.”
In his Speaker Session, Shimizu will discuss ways in which communications architecture can be used beyond the world of gaming.


“The possibilities presented by games are limitless. For instance, games are ideal for education. Business simulation games can be invaluable. War games are, of course, another type of game,” says Shimizu. “We can expect games to move beyond enclosed, artificial worlds, becoming applicable in various aspects of daily life. I imagine them become so integrated into daily life that the word ‘game’ itself disappears.”


Since launching Ubiquitous Entertainment Inc, the company has developed the first full functionality WWW browser for mobile phones, Site Seeker, as well as JavaScript and HTML5 game creation engine enchant.js, which was used in nearly 200 games in its first two months of release.


“Shimizu-san’s Speaker Session ties in perfectly with the theme of this year’s Festival, ‘Fast Forward’, because it will give delegates insight into the future of mobile games. Modern-day gaming is not just about entertainment – it’s about human communication, and Shimizu’s Session will shed light on what triggers people to play certain games in the first place,” says Jimmy Lam, President of ADFEST.


ADFEST 2012 takes place on 18th– 20thMarch, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  For further information, please visit www.adfest.com


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