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JURIES: ONE OF THE WORLD’S MOST INFLUENTIAL CREATIVES, PRASOON JOSHI, IS JURY PRESIDENT OF PRESS LOTUS AT ADFEST 2012
MUMBAI:Prasoon Joshi, Executive Chairman and CEO at McCann Worldgroup India is joining ADFEST’s all star line-up of Jury Presidents in 2012, overseeing the Press Lotus category.


As Regional ECD for McCann Erickson (Asia Pacific), Joshi is one of the region’s most powerful advertising creatives. He was recently been mandated with the leadership of McCann Erickson’s worldwide Creative Council, making him the most influential creative executive in the network.


“I was Jury President for Film some years ago at ADFEST, and today the quest for excellence remains intact. ADFEST is one of the oldest advertising communication festivals, which understands and appreciates the unique cultural fabric of Asia. It has experimented and has tried to reinvent itself and stay relevant in these changing times,” says Joshi.


As the creator of some of India’s most awarded campaigns – such as the infamous Happydent ‘City Lights’ commercial, considered one of the best commercials ever made in India – Joshi is credited with putting Indian advertising on the world stage. Winner of more than 400 National and International Awards, he also won the prestigious National Award by the President of India for his socially impactful work in 2009.


“It is an honour to have Joshi oversee the Press Lotus juries at ADFEST 2012. He is not just a phenomenal talent – he’s one of India’s most powerful creative executives, and we are humbled to have him accept our invitation to attend next year’s Festival,” says Jimmy Lam, ADFEST President.


The Times of Indiarecently cited Joshi amongst the nation’s Top 60 icons; while Business Today named him in a ranking of Top 21 Business Leaders who will shape India in the 21st century.


Joshi’s influence extends beyond the sphere of advertising: he has been invited by the Government of India to sit on key Advisory panels of national interest, such as the Malnutrition campaign, which is directly overseen by the Prime Minister of India.


With a postgraduate in Physics, Joshi also exercises the right side of his brain as a prolific poet, feature film song and scriptwriter.
ADFEST 2012 takes place on 18th– 20thMarch, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  


For further information, please visit www.adfest.com


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