PRESS RELEASE
OTHERS: JWT TO HOST ADFEST’S YOUNG LOTUS WORKSHOP 2012
BANGKOK: ADFEST is delighted to announce that JWT’s Tay Guan Hin will be chairperson of the ADFEST Young Lotus Workshop in 2012, which runs from 15th – 17th March.


Now in its 8th year, the Young Lotus Workshop supports rising stars in the Asia Pacific by creating an environment in which to develop new skills and learn from award-winning creative gurus.


Next year’s Young Lotus Workshop will be hosted by JWT under the leadership of Guan Hin, who is Regional Creative Director at JWT South East Asia and Global ECD of Lux, Singapore. This is the second time Guan Hin has chaired the ADFEST Young Lotus Workshop.


“I’m thrilled to serve as the chairman of the Young Lotus workshop. It’s a privilege to work with young, enthusiastic talent who want to learn and grow. Creativity is a two way street: as much as I hope to nurture and inspire this group, I’m sure I’ll come away energized by their hunger and passion,” says Guan Hin.


The 2012 Young Lotus Workshop will be facilitated by a se lect group of “trainers” from JWT’s global network.  Over two and a half days, creative teams from around 18 different cities will be coached, briefed and given a creative assignment – with just 24 hours to meet their deadline.


At the conclusion of the Young Lotus Workshop, the top-performing creative teams will be announced on stage during the Young Lotus awards presentation at ADFEST, which runs from 18th – 20th March 2012.


“Eight years ago, ADFEST introduced the Young Lotus Workshop to train and sharpen young creative minds. It is now one of the top creative training platforms in the region, rewarding talented creatives with the chance to learn from the world’s best. Today’s young creatives are tomorrow’s leaders, so ADFEST remains committed to giving them the skills they need to compete in a global market,” says ADFEST President Jimmy Lam.


Guan Hin joins an esteemed line-up of executives to have chaired the Young Lotus Workshop, which includes Craig Davis (2004), Linda Locke (2005), Akira Kagami (2009) and John Merrifield (2011).


Guan Hin has mentored many young creatives to prominence and has led several agencies with great success. While working at Saatchi & Saatchi Singapore, the agency was named International Agency of the Year in 1998 by Advertising Age. Since joining JWT in 2005 as Regional Executive Creative Director, he has steered the agency to win ADFEST’s Network of the Year in 2008 and 2009.
Participants in the Young Lotus Workshop must be under 30 years of age with at least one year’s experience in the advertising business.


ADFEST 2012 takes place on 18th– 20thMarch, 2012 at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand.  For further information, please visit www.adfest.com


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