An ex-IT consultant, Daniel cut his teeth at Cannes Lions Grand Prix-winning agency JWT Kuala Lumpur, where, a year after he first attended ADFEST as a Young Lotus, he returned to win Malaysia’s first ADFEST Best of Show. Today he is ECD of MullenLowe Singapore – 2023’s Digital Agency of the Year at ADFEST, Singapore’s Agency of the Year at Spikes Asia and three-time Agency of the Year at the Singapore Gong Show (and twice Digital Agency of the Year). In 2020, Cannes Lions named MullenLowe Singapore Top 10 Agency of the Decade, Asia.

To date, he’s won around 400 international, regional and national awards including Cannes Lions, LIA, One Show, Clios, D&AD, Effies and the odd Webby, and has been named among the Most Influential Creative Directors by the Institute of Advertising Singapore for consecutive years.

ADFEST holds a special place in his heart, as the first regional creative festival he’s ever attended. Coming full circle, he picked up a second Grande Lotus at ADFEST just last year. The opportunity to be a member of the jury this year – and to see the work before anyone else does – is already the biggest win in a year that’s just getting into gear.