EFFECTIVE LOTUS, INNOVA LOTUS AND SUSTAINABLE LOTUS

JURY

Judy Tao
Managing Director & Chief Creative Officer
dentsu one
Taipei

Judy Tao, with over 20 years of advertising creative experience, is renowned for her boundless creativity and bold innovation. Joining dentsu one Taipei in 2019 as General Manager & Chief Creative Director, she has propelled the agency to remarkable success, earning the prestigious triple crown as the Best Creative Agency of the Year from Campaign, Brain, and ADM, the three top professional marketing magazines globally and domestically. Under Judy's leadership, dentsu one Taipei achieved the title of Best Creative Agency of the Year by Campaign for eight consecutive years by 2021, securing over 900 awards nationally and internationally, including honors from Spikes Asia, ADFEST, One Show, Effie, New York Festivals, London International Awards, Red Dot Design Award, Mobius Awards, Campaign Digital Media Awards, ROI China, Times Asia-Pacific, 4A Creative Awards and so on.

Judy has strategically positioned the company's operational direction, emphasizing innovation as its core value. Introducing new development departments such as Virtual Studio and Character Lab, she integrates group resources to pioneer innovative business aspects. This approach aligns with Judy's commitment to leading the digital transformation of dentsu one Taipei and achieving groundbreaking innovations for clients. Notably, in 2020, Judy and her creative team clinched the AD STARS Silver Award for Innovation, marking Taiwan's first international advertising award in the innovation category. Subsequently, she earned accolades such as the dentsu Innovation Award for Data-Driven Creativity in 2021, the Campaign Digital Media Award, the Red Dot Design Award, and more. With a portfolio of successful cases, dentsu one Taipei exemplifies innovative and diversified creativity, delivering integrated brand solutions for clients. 

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