With over 17 years of experience in the creative field, Heekyung is a seasoned Creative Director at Cheil Worldwide, renowned for her expertise in crafting impactful brand experiences. Over the past 10 years, she honed her skills in traditional advertising including digital marketing, building a strong foundation for storytelling and brand messaging. 

Today, she leverages this experience in her 7 years at Cheil Worldwide, spearheading innovative and immersive launches like Galaxy Unpacked that blur the lines between online and offline, leveraging her deep understanding of the digital consumer. Driven by a passion for seamless storytelling and meticulous attention to detail, she consistently delivers awe-inspiring experiences that resonate deeply with audiences. 

 

Her dedication to pushing boundaries has been recognized through awards like 2018 ADFEST and D&D for her “3Dimensional Unpacked" project.