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Federico Fanti
Executive Creative Director
BBDO Guerrero
Manila

I’ve been in the Communication business for more than 15 years and I worked for some of the big networks (McCann-Erickson, Young & Rubicam, BBDO). During my career I was lucky enough to win some cool awards (Cannes, Epica, D&AD, LIA, CLIO, Eurobest, Art Directors Club among others).

After more than a decade in Italy, I moved to Russia and became Executive Creative Director at Young & Rubicam Moscow. The biggest achievement for me was to lead the Russian team to winning their first ever Cannes Lion in 2013 (with a total of 10 Lions in five years) and to turn Young & Rubicam Moscow into the most awarded agency of Russia (N.1 agency in AKAR ranking 2015). After five wonderful years in Russia I joined BBDO Guerrero as Executive Creative Director. 

I’m also a photographer (my work has been featured in 3 personal photographic exhibitions) and a Design and Art Direction Professor (Italy: taught at IED University and at Milan Catholic University for a Communication Master Degree Program ; Russia: British School of Design in Moscow).

I specialized in creating and supervising local and international integrated campaigns and I built a fruitful business relationship with an array of clients. While in Milan I focused on Algida, Coca-Cola, Mulino Bianco, Gazzetta dell Sport, Sammontana, Sauber, Sony Ericsson, Vodafone and L’Oreal. In Russia I've been worked with NAR mobile, Land Rover,Colgate-Palmolive, Danone and Onlime. In Manila I'm currently working with Pepsi, Johnson & Johnson, Mountain Dew, Spam, Snickers, M&M's, Pedigree.

During my journey in the advertising industry, I’ve also had the honor to be part of national and international juries such as:

ADCI (Art Directors Club Italy)
ADCR( Art Directors Club Russia)
ADCE (Art Directors Club Europe)
Tambuli award
Ad Black Sea festival
Red Apple festival
New York Festival
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