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Umma Saini
Brand & Creative Lead
Google India
Gurgaon

Umma’s journey in advertising began right after college and over a decade later she is one of the youngest and most celebrated Creative Directors in the world. 

She is ranked No.1 Creative Director in India by Campaign Brief Asia. And No.10 in the world by the Big Won Report - One of the only two women on the list and the first Indian woman on it ever. 

Over the years, she has done stellar work for brands across diverse categories like Vodafone, Ariel, Johnson’s Baby, Amul, Emirates, Quaker and more. 

Her robust metals tally include multiple awards at Cannes (includes the inaugural Gold Glass Lion and the most awarded Indian campaign at Cannes), One Show, D&AD (includes India’s first White Pencil), ADFEST, Spikes Asia (includes Creative Effectiveness Grand Prix), The New York Festival, APPIES, Effies, APAC Effies, AMES, ANDYS (includes the Bravery Award), Kyoorius, DMA Asia, multiple Grands Prix and more. 

She’s part of iconic work like Ariel’s #ShareTheLoad that was WARC’s No. 1 Campaign in the World, twice in a row, and a global cultural phenomenon. 

Umma now leads as the Brand & Creative Lead for Google India for all Google products. The astounding potential of technology amazes her every day.

Umma is - Always curious about human nature and the changing world. Passionate about advertising backed with purpose. Believes in the power of advertising to affect culture and create change.
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