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Natalie Lam
International Executive Creative Director
New York

Natalie Lam is an International Creative Leader, seasoned in creating 360 ideas for some of the world’s biggest brands, and leading creative departments for innovative creative agencies.

Originally from Hong Kong, now based in NY since the early 90s and before the internet was born, Natalie started as a Print Designer and made her way into the integrated advertising world. She was Executive Creative Director for agencies such as OgilvyOne, R/GA, McCann Erickson, Razorfish and Google’s inhouse agency Art, Copy & Code, leading the growth of creative departments and was fortunate enough to work with some of the world’s most iconic brands including Nike, Spotify, Adidas, Cadillac, IKEA. She was part of the original small crew that created Nike+. Her work won her top awards in Cannes, D&AD, The One Show, Clio, ADC, Clios and she was a frequent judge in said competitions.

In 2015, after two decades in advertising, Natalie took a break to start an electronic music and DJ school The Foxgrove, aiming to give music-loving New Yorkers with zero music making experience, a fun, new creative afterwork hobby. It was featured in Rolling Stone, Fast Company, Time Out NY, and The New York Observer. The addition of a recording studio saw the creation of Azealia Bank’s Mixtape Slay-Z and collaborations with Richard Fortus, the lead guitarist of Guns N Roses.

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