DIGITAL LOTUS, DIGITAL CRAFT LOTUS &
MOBILE LOTUS
Alexander Obradovic
Regional Head of Experience & Group Creative Director
Publicis Sapient
Dubai

Alexander is a creative with an extensive background in digital design and development. He uses his first-hand experience of that aggressive shift to influence how we shape the world to meet our ever-evolving expectations. A true practitioner of design thinking, Alexander has a long-standing commitment to developing products and services with purpose, compassion and integrity.

Alex is creative lead for Publicis.Sapient Middle East and North Africa, providing support to and collaborating with the wider Publicis network across EMEA. His current focus is to redefine and re-invent government services through innovation, using design as a tool to immediately impact and encourage societal change.

Alex has 17 years of experience across the agency and technology world, building products for Bacardi, Virgin Media, Ikea, Porsche, Disney, Warner Bros, Pizza Hut, Lotus and Sega amongst others. Most notably leading the global delivery of all digital products for Jaguar Landrover during their digitally focused brand transformation.

Having served on the panel of various digital institutions, held lectures at leading arts universities and garnered multiple industry awards, Alex hopes to continue contributing in a capacity that best suits our fast paced, design-led environment.

Alex holds a BA Hons in Multimedia Communication from Warwick Univercity and an MSc from Wolverhampton School of Design where he was mentored by Wayne Hemmingway.
MEDIA PARTNERS
MEDIA PARTNERS
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