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Yubin Bang
Creative Director
Cheil worldwide
Seoul

Yubin Bang is Creative Director at Cheil Worldwide headquarters.

With her digital expertise, Yubin is in charge of Samsung's marketing and creates contents that cover online and offline customer experiences.

As one of the youngest Creative Directors at Cheil Worldwide, Yubin has a strong understanding of Korea's Millennials & Generation Z. She believes that comprehension of consumer’s needs and insights should come first.

Her works such as ‘Homeplus Subway Virtual Store’ received extensive creative accolades including Cannes Lions Grand Prix and Golds in all four different categories. Since then, she has found new possibilities in the field of digital and retail marketing, and has always been interested in merging creative with technology.

Yubin is a two-time AD STARS jury serving in 2020 and 2021.

She received a bachelor’s degree in visual communication design.
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