DESIGN LOTUS,
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Yasuo Matsubara
Creative Director & Art Director
FACT
Tokyo

Yasuo Matsubara is a founding member of FACT, a Tokyo-based boutique creative agency, and a seasoned creative director/art director specializing in an activation-focused creative field. 

Growing up in a family of artists – with an art director father and a fashion designer mother, as well as two art-graduated sisters, he had always hoped to maintain a creative element at the heart of whatever he would embark on. He also knew intuitively about his future, somehow landing in unconventional industries.
 
Yasuo started his career as a graphic designer working for a trail-blazing artist, Tadanori Yokoo, in 1997. After spending valuable four years under Yokoo's wing, he moved to a multinational agency, Leo Burnett Tokyo, where he grew his creative expertise as an art director.
In 2004, Yasuo relocated to Chicago as the first member to join company headquarters from the Tokyo office for one year. That marked a pivotal turning point in his life journey and professional career.

Then returning to Tokyo, he continued to work as a creative director at Beacon Communications (former Leo Burnett) and Geometry Global Japan. He took a significant role in expanding the organizations and growing client businesses and received numerous international awards through both agencies. 
 
Since Yasuo joined FACT in 2019, he has continuously connected his unique ideas and creativity with various client-related businesses. 

His lifetime passion for music and fashion has recently led him to something new and personally exhilarating - branding, spatial design, and costume design. 

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