Jerome Ooi
Executive Creative Director
TBWA\Hong Kong
Hong Kong

Returning to TBWA in 2018 as Hong Kong’s ECD, Jerome has led the agency to become the most innovative and creatively effective agency in the market. For three years in a row, TBWA\Hong Kong was awarded Creative Agency of the Year 2019, 2020 & 2021, and for the second year running, Digital Agency of the Year 2020 & 2021 by Campaign Asia Pacific, as well as a contender at the inaugural Campaign Global Creative Agency of the Year.

It has since consistently ranked the #1 Most Effective Agency in Hong Kong, in both the Effie Index and WARC Effective 100 rankings. In 2021, the agency won its second consecutive Grand Effie, while Jerome was ranked Hong Kong’s #3 Most Awarded Creative Director in Campaign Brief Asia’s Creative Rankings.

Prior to Hong Kong, he spent 9 years at McCann in several offices, including Bangkok, Shanghai, Singapore and Kuala Lumpur. In his previous role, Jerome served as ECD, Global – Digital Foundry at Commonwealth\\McCann, where he spearheaded digital creative and innovation.

Over 20 years in the industry, he feels fortunate to have earned recognitions from advertising creativity to effectiveness awards – from lions to pencils to the effies. But more importantly, he is grateful that his work for brands can continue to contribute to a positive impact for businesses and the community.
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