Guan Hin Tay
Chief Creative Officer
BBDO Singapore

Guan Hin is CCO of BBDO Singapore and a member of the Creative Council for BBDO Asia.

A renowned creative in the advertising industry. He founded TGH Collective, prior to which he was Regional CCO at J Walter Thompson and has worked with Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever as well as other global brands.

Known for matching flawless execution with inspiring creative ideas, Guan Hin solves clients’ business challenges and increases market share, whilst staying true to the DNA of their brand. He has worked at agencies including JWT, Saatchi & Saatchi, and Leo Burnett and continues to evolve, delivering insightful creativity that builds on digital and innovative engagement increasing brand preference.

Guan Hin has been recognized for his work, receiving over 300 creative awards (international, regional and local). He was the first Asian in SEA to receive the honor to be the Cannes Lions, Jury President and he was also the first Asian to lead the prestigious global show, Design & Art Direction with Clio and has been jury president for Asian Effies and ADFEST, D&AD Foreman and a One show Judge.

An advocate for the industry, Guan Hin regularly shares his experiences and knowledge as the keynote speaker at events, including, TEDx, Spikes Asia, Ad Stars, ADFEST, Brand Magic Summit, One Show and Cannes Lions. He is also passionate about mentoring young creative talent, he not only founded the first student awards in Singapore, but he has also trained students at the One Show China and was recently invited to be a Mentor for One Show China Youth Creative Awards 2019.
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