DIGITAL LOTUS, DIGITAL CRAFT LOTUS &
MOBILE LOTUS
Yunjeong Jang
Global Creative Director
Cheil Worldwide
Seoul

As a creative director of Omni-channel business in Cheil Worldwide, she is to ensure digital activations with online promotional campaigns for Samsung Galaxy, global retail experience in-store and digitally. She describes her own identity as an Innovative creator. She works for dynamic interactions between digital media and people. She majored in visual communication and decided to enter the field of experiential design in order to better understand products and consumers.  

After completing her master's degree in luxury brand management at the Domus Academy in Milan, she has worked for a wide range of clients from Samsung Electronics to luxury brands through a variety of media, from online to offline.

Her career was a pioneer's journey away from the traditional definition of ‘design' to find the optimal solution with the artistic approach and passion. Whatever the brand or project, she always loves to start with a positive thought and believes only that way will solve the problem well to the end.

MEDIA PARTNERS
MEDIA PARTNERS
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