ADFEST 2021

AUDIO LOTUS, FILM LOTUS,
OUTDOOR LOTUS & PRESS LOTUS

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Kazuhide Adachi

Creative Director

Dentsu Inc.

Tokyo

Straight after graduating from university with a degree in engineering, Kazuhide Adachi joined Dentsu. In his fourth year at the agency, he won more than a handful of global and domestic awards for a web movie series by Toyota, back in the days when YouTube was a new thing. Besides Toyota, he has worked for industry giants such as NTT Docomo, Nissin, and Kirin. His original expertise is film, but his work extends to much more, including a packaging design that turns into an animation for a beverage, or the creation of an original character for a telecommunications brand which became popular all over the nation, and the first ever beer commercial in which the storyline changes according to what happens during the soccer match it is sponsoring. As a result, he has won awards at One Show, Clio, ADC Global, ADFEST, among many others.

GRAND JURY PRESIDENT AUDIO LOTUS, FILM LOTUS,
OUTDOOR LOTUS & PRESS LOTUS BRAND EXPERIENCE LOTUS &
DIRECT LOTUS BRANDED ENTERTAINMENT LOTUS &
EFFECTIVE LOTUS DESIGN LOTUS, PRINT &
OUTDOOR CRAFT LOTUS DIGITAL LOTUS, DIGITAL CRAFT LOTUS &
MOBILE LOTUS eCOMMERCE LOTUS, MEDIA LOTUS &
PR LOTUS FILM CRAFT LOTUS &
NEW DIRECTOR LOTUS INNOVA LOTUS & LOTUS ROOTS