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Dilip Cherian
Consulting Partner
Perfect Relations
Mumbai

Image Guru isn't an obvious tag for Dilip Cherian. Iconoclast or Maverick, describes him just as well, say those who follow him. 

Most recently he's become Advisor on the Investment Committees of two young HNIs. He looks at the possibility that the Unicorns they're searching to invest in have compelling stories that PEs look for.  

Storytelling is a passion for Cherian. He's was India's first business anchor when Doordarshan was the only platform. He also steered India's first business magazine when that genre was barely known. Stories move him & he loves the chance to finetune them. The core of Image Management is the dressing up of a real life story" he insists. 

But his story began as a Babu, doing projections for an Economics Dept of the Govt. In between he's spawned a

Design lab with IITans, run a restaurant that inspired Ritu Dalmia & has been an Agony Aunt for schoolchildren looking for advice.

Today as Independent Board member on several Cos & a full time leader of his own team, Cherian walks his talk & makes Image Management a science that harnesses Big Data & AI, to be more effective and sustainable.

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