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Shagorika Heryani
Head of Strategy
Grey MENA
Dubai

Shagorika is a multi-discipline brand strategist with experience across categories, geographies and diverse consumers with deep understanding and experience of all aspects of marketing from strategic communications, advertising social media, content to PR and events. 

As the Head of Strategy for Grey MENA she works with a diverse portfolio of brands from DEWA, Ministry of Health, Pantene, Downy, Pringles, Panadol, Sensodyne, First Abu Dhabi bank amongst others. In her current role, she helps brands invigorate their business through maximizing the digital-first marketing ecosystem that directly impact purchase, brand reputation and loyalty. 

She leads Grey’s efforts to be deliver famously effective strategies that are at the intersection of cultural behaviour, consumer motivation and technology that delivers business and brand results.  

In previous roles, she’s worked across marketing, agency and brand consulting roles globally included as the head of digital and social media for the world’s third largest telco where she led the brand transformation of the company across Asia and other brand transformation projects in India, Indonesia and the US. For these brands and for her clients, Shagorika has won multiple gold Effies, most valuable brand ranking for three years running, best customer service on social media for two years running, Goafest awards amongst others. 

As a decisive and empathetic leader, she leads and mentors cross-functional teams to deliver to their maximum potential creating brand and business results and motivated teams.

She was awarded ‘India’s most influential digital media professional’ and “50 most influential strategy leaders in Asia” and is frequently invited to speak at marketing and digital conferences globally. She’s also been a judge for the MENA Effies, the Pakistan Effies and writes frequently for Campaign magazine. 

She is a mentor and writer for the world’s largest career ecosystem where she guides women professionals as they navigate their careers.
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